BOTTLEBOX UPDATE!

Our curated beer club launches this month…

BOTTLEBOX UPDATE!

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

In recent blog posts we've updated you on our plans for 2016, given you some epic numbers from 2015, and detailed a rundown of the beers that are currently in our tanks (and barrels). But there’s another thing we need to bring you up to date with – our subscription beer club BottleBox.

Because we are psyched to say it will launch in a couple of weeks - and you can sign up for the BottleBox mailing list here!

It has taken a while to get over the line, but only as we wanted to dial everything in and get it 100% from the off – with the right beers, the right partners and launched in the right way. With the time spent, we have worked out the fine detail on everything and are now less than two weeks away! So, how will it work?

Well, for a start we are not just going to offer one beer subscription service…but two.

For our epic army of Equity Punks, we have something very special indeed – a dedicated BottleBox with a dozen epic beers inside. From there, our shareholders can select from one of the following three options…

A) 12 BrewDog beers. Delivered monthly. £40 per month.
B) 12 BrewDog beers. Delivered bimonthly. £40 every two months.
C) 6 BrewDog and 6 guest beers. Delivered bimonthly. £40 every two months.

Our Equity Punk BottleBoxes will contain ​exclusive and limited-edition​ beers, as well as special BrewDog launches, and every third box will feature super-rare merch you can’t buy in our online shop (or anywhere else). We will be importing beers fresh from the US and mainland Europe for the guest options, and all prices include UK delivery (and also the 20% shareholder discount)!

The second subscription service is something slightly different – we have also decided to open BottleBox to the craft beer-loving public at large. With a further three options…

D) 8 BrewDog beers. Delivered monthly. £23 per month.
E) 12 BrewDog beers. Delivered monthly. £30 per month.
F) 18 BrewDog beers. Delivered monthly. £37 per month.

Our public BottleBoxes will contain a selection of our amazing craft beer, including launches and BrewDog merch every third case. Prices are inclusive of delivery to your mainland UK address of choice. All payments will be taken via recurring payments and we are hugely excited to announce that both the Equity Punk and Public BottleBoxes will go live to our craft beer loving fans around the world at the same time (see Update below).

Online beer clubs live and die by the quality of what is in the box – and we can nail this with BottleBox from the start – our own beers come right off the packaging line, and we can go direct to the guest brewers to get the most exciting, recently-released beers as possible. For the first BottleBoxes they are locked in and ready to go - so don't forget to sign up to the mailing list for further details!

And in the meantime, if there are any new beers you’d love to see (or new breweries) in upcoming BottleBoxes – let us know in the comments below!

UPDATE 03/03 - To our international fans, we have worked super hard and have dialled in all options above for overseas markets from the time BottleBox goes live! Standard international shipping rates will apply, as will the countries we can ship to (for a full list of both, check our delivery page for info!).

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

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Comments (49)

BrewDog Rich 18.03.2016 @ 4:31pm
Hi again everyone - BottleBox has now officially launched - check out the details on the blog (https://www.brewdog.com/lowdown/blog/bottlebox-is-here)!

Also we have taken your comments on board, thanks to everyone who submitted their thoughts. For instance, anonymous in Northern Ireland, we have dropped the surcharge for shipping to your part of the world, so thanks for getting in touch about that!
Siobhan L 14.03.2016 @ 8:22pm
Just signed up for my free subscription - can't wait! Now planning a beer tasting evening for when the first case arrives :D
BrewDog Rich 04.03.2016 @ 12:51pm
Anonymous - I've double-checked and it's UK mainland only, I'm afraid - there will still be a surcharge to Northern Ireland. I've changed the text over to indicated that, thanks for pointing it out!
anonymous 03.03.2016 @ 11:37pm
Can you clarify if the price of the 8 bottle box is going to 23 quid to Belfast? Because is usually significantly higher postage for me but you've stated the price includes delivery to any UK address
BrewDog Rich 03.03.2016 @ 10:41am
A quick BottleBox Update! For those asking about International Shipping and delivery, we have worked super-hard and will be able to offer BottleBox to many of our overseas BrewDog fans and investors when it launches! Check out the 'Update' text above and visit the link for countries we can ship to (it's the same as our regular shipping schedule).

And again, to Sam and others who are asking about the difference between option A and option E - the Equity Punk case will contain exclusive, limited edition beers and merchandise you can't buy in the online store!

Tristan R - It's one free subscription per shareholder, sorry!

Chris W - Yes, you can sign up to alternate bimonthly cases to get one per month if you like!
Sam 02.03.2016 @ 9:07pm
I don't understand why option A is £40 and option D is £30

What do you get for the extra tenner?

Better beer, beer goodies. For 10 quid if it's just merch I'd want something better than bottle opener or glassware. People investing in these boxes will already have a range of glassware in there cupboard so something special needs to happen every month to make it worth the cash.

Please explain more I wanna sign up
Richard 02.03.2016 @ 8:41pm
Would it be possible to get a double subscription due to the £19 delivery charge to Rep of Ireland?
Tristan R 02.03.2016 @ 5:50pm
I'd be interested to know if I was to purchase a further 40 shares (I already have enough to qualify for this year's free membership) whether I would get a second year's free subscription to Bottlebox and Abstract? Would be tempted if this was the case. Cheers.
Chris W 02.03.2016 @ 3:51pm
Will it be possible to get options B and C in alternate months (so one box per month, but 12 BrewDog beers one month and 6 BrewDog/6 guest the next month)?
Alan E 02.03.2016 @ 9:09am
This is great news! Just one quick question. Will Equity Punks who qualify for both the Abstrakt and Bottlebox releases, having invested £1900 or more, be automatically sent cases using our Brewdog account address etc, or do we have to follow any sort of additional signing up process?

Cheers all :)
Barry Y 02.03.2016 @ 8:44am
Apologies if this has already been asked, but what is the difference between A & B
Yes i know one is every two months, but with the number of Brewdog beers available, does this mean Box A will get two or more of some bottles?
BrewDog Rich 01.03.2016 @ 9:37pm
Dave Rawlinson - Yes, the prices have been worked out to offer maximum discount to all Equity Punks :)
BrewDog Rich 01.03.2016 @ 9:31pm
Dave - We are working on a way to hopefully get this to our International BrewDog fans, so stay tuned :)

Fabio/Anonymous from Slovenia - Check back soon, we will have news about getting BottleBoxes to Europe!
Dave 01.03.2016 @ 8:48pm
What are the chances of this coming to Australia? :)
anonymous 01.03.2016 @ 8:19pm
For sure, this is great news. However as I am from Slovenia, I wonder if this will also be avaiable for me, in the near future.
Dave Rawlinson 01.03.2016 @ 8:11pm
Does the 20% shareholder discount apply to all equity punks regardless of how many shares they have?
Jeffery 01.03.2016 @ 8:08pm
Rich,
I am an automatic 1 yr guy based on my investment...got it. But do I need to join this mailing list or do anything other than just wait for 12 glorious beers to arrive?
Fabio 01.03.2016 @ 7:15pm
I'm a shareholder from Italy, it seems I can't benefit this promotions, it's a shame. Have you guys plans to allow also other EU citizens to receive your beers via mail or through your local vendors/pubs?

Thanks
BrewDog Rich 01.03.2016 @ 7:02pm
Matt - No you will not be tied in at all - we are going to make it as easy as we can to change option depending on what is best for you.

Anonymous - Are you under 'A' in the European phone book? ;)
Geoffrey M 01.03.2016 @ 6:59pm
Excellent news! Looking forward to this. It will give me the opportunity to test out some beers that I haven't got round to buying. I'd be surprised if anything comes close to the perfection that is Black Eyed King Imp though.
Also, the public bottle boxes will give non-shareholders more exposure to BrewDog. I'll be persuading a few beer-loving workmates to sign up to this.
Matt 01.03.2016 @ 6:43pm
Can we start and stop as we please or are we tied in?
anonymous 01.03.2016 @ 6:06pm
Can you send me a text when this goes live in Europe? Cheers :-) Great initiative!!!
BrewDog Rich 01.03.2016 @ 5:16pm
Eck - Another great question. The short answer is any time. If you invest over that threshold in Equity for Punks IV before it closes, you'll be added to the next release of BottleBox. So you may not be on the first one (for example, depending on when you invest), but you will still get a twelve-month subscription.

Nick F - There will be ;)

Andrew Dudley - It depends on the month, in all honesty, but we will make the selection as varied as possible. And your second question the answer is unfortunately no, as you predicted ;)

DavidE - BottleBox is very much about the beer! The Equity Punk box will contain exclusive and limited-edition beers. :)
Eck 01.03.2016 @ 4:56pm
When would be the deadline to top up to the £1900 level in time for bottle box launch?
Nick F 01.03.2016 @ 4:49pm
This sounds great but I am a bit baffled. Why, as an EP, would I spend £40 for 12 beers instead £37 for 18? There will need to be a significant difference between the box contents.
BrewDog Rich 01.03.2016 @ 4:46pm
Andy - Great question. All who invest at that level will automatically receive a year's subscription to the BrewDog/Guest BottleBox (so C on the list above)

Chris - No, sorry!

David P - That's something we hate about other subscription clubs - so no, you will be able to change between options really easily :)

Simon G - They come through the same channels as our online shop deliveries, so will have to be at an address specified, not a BottleDog or BrewDog bar.

Martin - They will be small-batch, Abstrakt and some of the Equity Punk-exclusive brews
Andy Clark 01.03.2016 @ 4:32pm
It says in the prospectus that "If you invest £1,900 or over,
you will receive a year’s free subscription to the Equity
Punks BottleBox beer club as well as a year’s Abstrakt
Addicts membership". Are you able to confirm which level we will get and how to choose A or C assuming that is possible?
Chris 01.03.2016 @ 4:28pm
Will there be a guest beer option for the non EP subscribers??
David P 01.03.2016 @ 4:24pm
Rich, will we be locked into a specific sub, or will we be able to change between them?
Simon G 01.03.2016 @ 4:19pm
Is there any chance we can collect from your great Bottle Dog shop in Edinburgh instead. Just prevents someone pinching it off the doorstep or having to go and collect it from the parcel delivery place each month?
Martin 01.03.2016 @ 4:15pm
Rich - Can you give us an example of a recent BrewDog brew that would have been classed as "exclusive and limited-edition" for the Equity Punk box that wouldn't be in the public one? Is it as simple as "EQ boxes may contain Small Batch / Abstrakt brews, public boxes won't"?
Andrew Dudley 01.03.2016 @ 4:14pm
2 Questions

Firstly, with option A) Will Brewdog be able to produce 12 Different Exclusive / Limited Edition Beers each month? I have had other Beer Clubs that occasionally have repeats and I am not a fan

Secondly, I am assuming the Guest Beer option can only be Bimonthly to make sure you have the opportunity to get the freshest Guest Beers possible, is there no possibility of a Monthly Guest Beer Option?

I really like the idea of the Guest Box, but at the cost of having to wait 6 Months for Limited Addition Merchandise!
Hystrix 01.03.2016 @ 4:12pm
So if you go for every two moths will you be getting a bottle of every beer that is released?
Davide 01.03.2016 @ 4:08pm
Is the pricing right here?

Equity punks get beer for £3.30 a bottle (including a 20% discount), whereas Joe Public can get it for £2 a bottle?

As nice as "exclusive merchandise" can be, isn't it traditional for beer clubs to be about the beer?
Olly 01.03.2016 @ 4:04pm
I'd be very interested in signing up to a box, but no-one seems to have mastered a subscription that can be tailored to certain dietary requirements.

I would love to see the option to have a vegan box of beer delivered! At the moment I can't justify spending the money if a percentage of the beers may not be suitable.

Be awesome if BrewDog led the way with this, especially after your recent Vegan Society accreditation.
Graeme 01.03.2016 @ 4:03pm
When this was originally announced, we were told that there would be no BottleBox exclusive beers that are not available elsewhere - has this now changed?
Andi 01.03.2016 @ 4:01pm
Echo Mike but all the Shareholder options cost more, not just F. Or do they contain better/higher priced beers?
Andrew Dudley 01.03.2016 @ 3:58pm
YAY! It is finally here! The question is which option to go for! I hope there are going to be more details about options A, B and C, I really want to go for C but I want a box every month!
Dustin B 01.03.2016 @ 3:58pm
When will this be available to the US??
BrewDog Rich 01.03.2016 @ 3:55pm
Paul B - Yes, you can :)

Sam/Slovenialovesyourbeer - We are working on international shipping rates at the moment - stand by for details soon!
Paul B 01.03.2016 @ 3:53pm
So for £40 I can get 12 tasty beers every two months and some swag?
Strike 01.03.2016 @ 3:51pm
If you included merch I'd be well on board for a random box per month. Sort of a brewdog lucky dip. The occasional exclusive merch would be welcome too.
Slovenialovesyourbeer 01.03.2016 @ 3:49pm
How is international or at least EU shipping looking ? Also why did you decide not to include any guest beers in options D E F ?
Sam 01.03.2016 @ 3:49pm
What're the odds these will be shipping to the US in the future??
BrewDog Rich 01.03.2016 @ 3:43pm
Mike - Thanks for signing up! Option F is a few pounds cheaper, but the Equity Punk BottleBoxes contain exclusive and limited-edition brews and merchandise that won't be available in our online store!
Mike Maguire 01.03.2016 @ 3:31pm
Great idea and I'll be looking to sign up. But how is option F a cheaper, and better, deal than the equity for punks deals?
Gregor 01.03.2016 @ 2:42pm
Yeah finally! Good month for it to happen too
Nick99 01.03.2016 @ 2:28pm
Ok you've convinced me - sign me up and let me know how to get it sorted :)
Aaron Foster 01.03.2016 @ 2:19pm
Good to see an update - been wondering what had happened to it!