BrewDog 41% IPA tasting in London this Friday

Your chance to taste our 41% Sink the Bismarck plus our new 9.2%Hardcore IPA.

Your chance to taste our 41% Sink the Bismarck plus our new 9.2%Hardcore IPA, oh and there may be a penguin there too.

Cut through the hype and get past the controversy. This is your chance to taste the ground-breaking 41% beer and chat to the people behind it.  James will be hosting a free tasting of Sink the Bismarck! At the Rake, Borough Market, London on Friday (19th Feb) from 8pm to 10pm. Feel free to drop by anytime between 8 and 10.

The Rake - 14 Winchester Walk Southwark London SE1 9AG

8pm-10pm on Friday 19th February - just drop by between these times. The tasting is free and will be in the upstairs room.

The world's strongest beer is a quadruple IPA that contains four times the hops, four times the bitterness and frozen four times to create at a staggering 41% ABV.


This is IPA amplified, with the volume cranked off the scale. Kettle hopped, dry hopped then freeze hopped for a deep fruity, resinous and spicy aroma. A full out attack on your taste-buds ensues as the incredibly smooth liquid delivers  a crescendo of malt, sweet honey, hop oils and a torpedo of hop bitterness which lasts and lasts. 

We will also be taking the opportunity to re-launch our all new and improved 9.2% Hardcore IPA. Maltier, Hoppier and all round better than our 9% IPA. This is a completely new beer. We fixed our yeast issues with it, added more coloured malt and loads more hops and dry hops. Oh and we changed the label too! It will make it's debut at the Rake on Friday on draught (kegged) and in bottle.

With a bit of luck a stray penguin may also find its way to the tasting.


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Comments (27)

Dave 14th March, 2010 3:26am
Jimmy 27th February, 2010 3:24pm
Jaycee out of Atomlabor Wuppertal / Germany 22nd February, 2010 7:49am
very funny , but pls learn a lil more german ;)

best regards from germany

Katy Too 22nd February, 2010 2:00am
I was super excited about Equity for Punks and then discovered that you had to live in Europe and well I dont. I was disappointed. Today I have seen so many articles about you and Sink the Bismark that I am even more disappointed.
Fergus 20th February, 2010 5:36pm
Turned up at the rake only to find that it had been over-subsribed. Had some really nice beer at the rake instead
Mo, London 20th February, 2010 2:20pm
Thanks for a great sampling yesterday!
When will that lovely new Hardcore be available from the web shop?
Tom Cadden 20th February, 2010 1:11pm
What a night that was! Thanks everyone for coming along and sorry to the people i had to send away.
Callum Slade 19th February, 2010 9:57pm
Wat a great evening, well done James nice to meet such a passionate person the beer was fantastic!
seimon 19th February, 2010 8:44pm
tickets? pah, all this way and no taster :(
Hun 19th February, 2010 4:47pm
I think we germans should brew a beer named ,remember coventry, ... xD
Stig 19th February, 2010 11:05am
Fantastic, really looking forward to this.
it will be very, um, intimate though, the rake is titchy.
Carl M 19th February, 2010 11:03am
Excellent news, I will make sure Im there to sample the Bismarck. Improved Hardcore sounds interesting too.
Ben 18th February, 2010 10:29pm
Hoorah! tasting at my favorite bar in London. See you there tomorrow.
craig garvie 18th February, 2010 8:36pm
Bloody London again. For a SCOTTISH company you dont half do a lot more in London
Spooner 18th February, 2010 4:30pm
Had my first Harcore last night. Loved it, looking forward to the new one.

And looking forward to tomorrow night.
Douglas MacIntyre 18th February, 2010 4:22pm
Just spotted the addition of the stopper for Bismarck. Top banana chaps. Looking forward to the new Hardcore too!
Mo, London 18th February, 2010 2:52pm
See you there guys!
Callum Slade 18th February, 2010 2:07pm
Will see you on Friday!
Thomas 18th February, 2010 1:42pm
Cheers for choosing the rake for this. I will go there on Friday and get steaming.
Jamie Cowie 18th February, 2010 12:58pm
Lucky London!
rich 18th February, 2010 12:53pm
Count me in. Looking forward to it.
Gareth Young 18th February, 2010 12:26pm
I think the current Hardcore is awesome so if the new one improves it, thats something to look forward to.
James - you mention somewhere that Sink... is freeze hopped. Whats that? Is it a new process?
Fairzo 18th February, 2010 12:05pm
James, appreciate what you are saying but assume that the original Hardcore wont be brewed again. I shouldnt be making too many judgements before Ive had the new one though.
David Scott 18th February, 2010 11:55am
Hurrah, see you at the Rake. I hope you have some on sale as well.
James, BrewDog 18th February, 2010 11:51am
Farizo - it is Hardcore 9.2 and the packaging is also new. See above
magicdave6 18th February, 2010 11:47am
Just watched the video. YAAAAASSSSSSSSSSS. Shall see you guyz on friday.
Fairzo 18th February, 2010 11:47am
Bismarck on order but slightly worried about an alleged improved Hardcore. Loved the original and just drunk the last bottle I had. Couldnt the new recipe have been called something else? Hardcore 2?