BREWDOG BARS IN 2018

Taking a look at our temples of craft beer

BREWDOG BARS IN 2018

A couple of weeks ago we ran down the list of our upcoming beers for 2018 and filled you all in on everything we are planning to release from our brewhouse this year. We figured the natural progression from that is to do the same for the places where much of that craft beer ends up – our amazing (and growing) network of BrewDog bars. So buckle up for the mother of all bar crawls.

And we begin with a few things we are focusing on – starting with the most important of all.

Beer Quality

In our bars we have a single commitment – to serve amazing beer better than anyone else on the planet. In 2018 we are continuing this quest with more investment in direct-draw cellar systems as well as other unseen but vital pieces of dispense technology. So for instance, more of these self-contained systems that remove the need for long beer lines with their variable temperature and resultant knock on beer quality.

Temperature really is key to getting a great beer, so alongside direct-draw we are rolling out installations of glycol-cooled Micro Matic dispense kit as well as insulated cold boxes for beer storage and much more. Our mantra is Store Cold, Serve Fresh and 2018 is another leap in that direction. Stay tuned for more announcements as we ramp up our focus on beer freshness.

Paying Technology

We love it when our bars are busy and a crowd of likeminded beery souls are having a great time – and our Cicerone-trained bar crews are always on hand to chat, offer advice or generally make everyone feel welcome at the bar. If it’s pretty busy though we are currently trialling a new series of tech options to help out, thanks to the new (and currently in beta) BrewDog app.

For a start, we are looking at integrating Pay at Table technology into the app so that you can settle up without having to head back to the bar one final time. This should really help out if that last train has come around sooner than expected! In 2018 we are also looking at adding Order at Table options to the app as well – stand by for further updates on how the app progresses!

BrewDog Bars in Airports

Our bars team are a travel-hardened bunch, used to life on the road looking for new sites or checking up on existing ones. Airports are a second home to them, as they are for many of you guys. For years we have wondered why airport bars can’t be done better – we’ve all passed through them on the way to our gate and been greeted with old beer, strange carpets and stale atmospheres.

So in 2018 we are going to do something about it. We have our first airport location agreed and ready to get to work at, with a second in the pipeline too. We hope more will follow after that. We love the fact that many US airports have small-scale brewery taps from local breweries for those who love craft beer – this coming year is when we give UK travellers a taste of what beer on the go should be like.

Takeout Beer

Last year we took our takeaway beer offering to another level with the appearance of more integrated BottleDogs in our bars – and this is something we are continuing with in 2018. However we took an objective look at these temples of takeout and decided bulky, closed door fridges are more of a barrier than anything. So this year we are trialling open dairy deck fridges (in DogHouse Merchant City and Castlegate at the moment).

The idea in rolling these out is to give you a much better view of the chilled beers we have on offer, with more beer at eye level. Also they have another major advantage in that they have a greater capacity than the closed fridges, so we can move to get all of our BottleDog stock - every ounce of packaged beer we sell – stored cold to keep those flavours exactly where they should be.

So, those are some of the ways in which our bars are changing next year – but what about the locations? Here’s a quick update on the BrewDog bars ongoing. This coming year is going to see 20 amazing new BrewDog locations including (but not limited to):-

- Edinburgh Lothian Road – Scotland’s capital will very soon be a two-dog town. Our latest UK Bar is scheduled to open in Edinburgh on January 26th. UPDATE: Open Now.

- Seven Dials – The London craft beer scene continues to go from strength to strength and we are psyched to be opening in Seven Dials at the end of February. Join the Seven Dials team! UPDATE: Open now.

- Reading – We have located and started work on a site bang in the middle of Reading town centre and are hiring staff – we will be open in late February/early March! UPDATE: Opening 16th March.

- Tower Hill – The month after that we are going to be opening the doors to our first UK BrewPub, located a stone’s throw from Tower Bridge on the banks of the River Thames.

- Glasgow Hopworks – In May we’ll be opening our bar near the Barrowlands in Glasgow where you can take a pilot kit for a spin and unleash that brewing creativity.

- Sweden #5 – No country has taken us to heart quite like the Swedes so we have a location earmarked for the fifth BrewDog bar in that extremely thirsty country!

- Short North Columbus – The downtown entertainment area of our adopted US home city is ready for BrewDog, and we are ready for it. BrewDog Short North opens in March.

- Franklinton Columbus – And following closely behind it in April, an epic two-storey building just over the river in the equally cool Franklinton area of Columbus.

- Paris – Our trials and tribulations in the French capital have been worthy of a work of fiction but we have another site firmed up and no more fingers left to cross. BrewDog Paris will happen.

- BrewDog Seoul – The Korean capital is a mind-melting fusion of old and new; and from May we are going to plant our flag there too. And we’re coming with a BrewPub.

- BrewDog Overworks – Finally, closer to home, in the spring we are going to give the Overworks a chance to fully shine with its own bar at our Ellon HQ. Sour to the people!

Elsewhere across our bars we are still working on other cool projects – we had an incredible twelve months for food so in 2018 we are raising our game yet further, for instance we are installing a full kitchen at DogTap Ellon for burgers and wings! Plus we are working hard to bring back many more favourite beers from our catalogue as part of #ReBrewDog. We’ll also be rocking our increased pilot kit and Tower Hill BrewPub to get even more small-batch beers out there and have several other global cities in mind for International BrewDog bars and BrewPubs.

Everyone in our bars team worked incredibly hard throughout 2017 to source great beer, keep it the right way and serve it the way it should be – and we will endeavour to get even better over the next twelve months. Let us know in the comments below your thoughts on our plans for 2018, and if you have anywhere you’d like to see us open up in, just leave us a note. You never know where it might lead…

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Comments (61)

Vin 10.02.2018 @ 8:45am
Colchester, UK! We love craft beer!
Nicole Griffin 31.01.2018 @ 9:59pm
Brewdog Philadelphia pa and Brewdog Collingswood NJ
Mike M. 30.01.2018 @ 3:04am
Youngstown and Cleveland!
Kelly V 28.01.2018 @ 5:12am
Brewdog Philadelphia!!
Graeme P 27.01.2018 @ 1:41am
Would love to be able to pop into a Brewdog and whip out my card with pride. You need to get a presence in Northern Ireland other than the supermarkets and Belfast is probably the place for it.
Tom 26.01.2018 @ 1:26pm
Brewdog in Seoul, Sweden, and Oxford but no Cambridge still? :'(
Barry McGee 23.01.2018 @ 2:11pm
+1 for Belfast!
Jonathan D 22.01.2018 @ 7:38pm
B-E-L-F-A-S-T

Please, please....... Please!!!
Jayne Michele Tse 22.01.2018 @ 7:17pm
I sure would love a BrewDog Brewpub in Calgary, Canada. I know Canada’s laws are overbearing and the taxes are insane, but if you open a brewpub in Alberta you get the tax rebate/incentive in Alberta for craft beer producers AND you can self distribute. Please come to western Canada. I miss my JBH on nitro.
Mat 22.01.2018 @ 6:35pm
Still no Cambridge.
anonymous 21.01.2018 @ 8:04pm
Love Brewdog and Dogtap. The flats East Bank in Cleveland would be great.
Lex 21.01.2018 @ 1:54pm
Brewdog Chicago is much much needed!
Alison Gourlay 20.01.2018 @ 8:28pm
Will the overworks bar be open for the AGM weekend?
Nigel P 20.01.2018 @ 2:20am
Alan Robertson makes a good argument for Lincoln. Two universities and an airforce base.
One property (slightly over the usual size) with a nice large frontage, and parking (Don't drink and drive, so 'outdoor seating instead). Here: https://propertylink.estatesgazette.com/property-details/6220311-speedframe-139-140-high-street-lincoln-ln5-7pj
Ben A 19.01.2018 @ 2:32pm
This is really fantastic news
Wolfgang S 19.01.2018 @ 10:01am
Munich, Germany needs a Brewdog bar
Scott Goldstein 19.01.2018 @ 12:30am
The Detroit, MI Market would be an amazing place for a BrewDog pub. Midtown?
anonymous 18.01.2018 @ 9:22pm
In Clintonville on Indianola ave.
Jamie 18.01.2018 @ 7:02pm
Really hope Chilli Hammer makes a return this year!!
Brewdog Pete H 18.01.2018 @ 12:54pm
Mike - Brewdog used to do t-shirts with the bar name on them. I've still got my Brewdog Nottingham T-shirt, although it has faded, and seems to have shrunk .....
I wish they would do them again, as I always wanted the Aberdeen #1 T-shirt, to celebrate the first anniversary of their (our) first bar opening.
BrewDog Rich 18.01.2018 @ 12:03pm
Robert / Mark G - The list up on the post there is just bars we actually have in the pipeline, we are still after locations in many cool cities around the UK and further afield. Our bars team do check out everything that is sent through as a suggestion so please keep them coming!
Robert 18.01.2018 @ 11:53am
And will Belfast count among the locations not included in this list?

We seem to be continually ignored by Brewdog, yet myself and many others have sent through details on locations that meet your criteria.

Robert
Ben Zanre 18.01.2018 @ 11:52am
Inverurie for a new Brewdog Bar, the old dairy on the high street is available ...Large corner site close to train station ????????????????
Mark G 18.01.2018 @ 11:42am
Whatever happened to the Amsterdam Bar? It seems to have been in the works for years but still nothing?
Mark 17.01.2018 @ 8:03pm
Amen to Copenhagen, soon please. Commuting to Malmö takes too much good drinking time
Dan 17.01.2018 @ 7:25pm
When are you opening in a bar in Cirencester, UK?
dennis 17.01.2018 @ 6:33pm
don't care if you establish a bar somewhere in the norcal sf bay area as long as you start shipping tins of your brew to area stores - like total wine.
Nick 17.01.2018 @ 6:23pm
Derby, UK would be a great place for a Breeding bar - real beer is big in this area - please!
Dave Greengrow 17.01.2018 @ 5:40pm
A BrewDog in Belgrade Serbia would rock!

Recently relocated here, such an under rated and cool place! BrewDog would smash it here!
Robbie 17.01.2018 @ 5:07pm
Dreghorn, north ayrshire, the best wee village in scotland could do with a brewdog pub... please I beg you
Kyle 17.01.2018 @ 4:35pm
I fucking love Elvis juice !!!
Morten Q. F. 17.01.2018 @ 4:19pm
Copenhagen in Denmark would be a perfect location for the Danish beer lovers.
Ray 17.01.2018 @ 3:41pm
Lisbon please.
Leo 17.01.2018 @ 3:01pm
What About Amsterdam??
Adam Rouls 17.01.2018 @ 2:57pm
As a shareholder in the U.S., I would like to see a Brewdog Bar come to Detroit!
P-U-N-X 17.01.2018 @ 2:39pm
Open a bar in Denmark!!! We drink beer all the time.
Ally McAdam 17.01.2018 @ 12:46pm
CDG Paris airport is screaming for Brewdog. Not a decent bar in sight, only pastrie shops selling Heineken....
Aili 17.01.2018 @ 12:03pm
Please, please, please, would you consider opening a Brewdog bar in Madrid, in Spain?
LONGM8 17.01.2018 @ 9:59am
should put a bar at luton airport. i got delayed there yesterday for 6hrs and couldnt bring myself to drink camden or GK IPA
Steve Z 17.01.2018 @ 5:59am
Oceanside, CA or San Diego
Dave 17.01.2018 @ 3:55am
Minneapolis, Minnesota! Great beer scene, Nordic transplants, huge behind the scenes following. And a huge busy airport ????????
anonymous 17.01.2018 @ 3:52am
Soo... How about Philadelphia?!? Would kill to have you closer!
Pat Carroll 17.01.2018 @ 2:50am
Pittsburgh baby Pittsburgh!!!!
Amanda 17.01.2018 @ 1:11am
Cincinnati, please! You're so close, in Columbus, but so far away for actual drinking purposes, and the beer scene in Cincinnati is rocking but not at all full; you'd be a hit here!
WeeGee Fae Fife. 17.01.2018 @ 12:43am
All the above look great, particularly spotting the pubs in the Airports. Up to now, Airport pubs are really dowdy & if your going your holidays you deserve great atmosphere to start your hols with a bang!

You need to get a pub opened in St.Andrews, the Students would love it!
In fact, every University town deserves one.

Also, there’s no better place to soak up the atmosphere at a golf tournament than in a beer tent! When the Open is held it’s an absolute battle to get to the counter to get served that it makes sense to double up ones order to prevent having to go through it too often.
How about beer taps at the table? A few years back I was at a pub in Rhonda, Spain. Each table had a beer tap and a facility for paying by card, saved on leather walking to a counter all the time.
Pam Kraft 16.01.2018 @ 10:33pm
Come back to Michigan to stay! We love our craft beer!
Katie K 16.01.2018 @ 10:24pm
Please come to the Dayton, OH area!
Kenneth Field 16.01.2018 @ 10:21pm
Stop messing about in Columbus. You've got to get over to the west-coast USA. The nearer Redlands CA the better. Or at the very least get some distribution going. You'd make this ex-pat EFP very happy. Also - Brewdog on British Airways purleeeeeease?
Mike 16.01.2018 @ 10:14pm
Might I suggest a location in the Cleveland OH area. Cheers!
Mike 16.01.2018 @ 3:50pm
How about opening a bar in Hull?

Also what about having Brewdog T-shirts with the bar location on (Similar to What Hard Rock Café do).

A Bblack T-shirt with the Blue Brewdog name & logo and Bar Name/City underneath would be good.
Alan Robertson 16.01.2018 @ 2:37pm
Here's a suggestion for you - what about having a saying that "you are never more than xxxxx miles away from a Brewdog pub" because at present my nearest is Nottingham, around 40 miles away. This weekend you have a double discount day for all shareholders in your bars but travel 40 miles?? Lincoln please and I have stated this for several years now - two universities, RAF bases nearby, successful footie team and a couple of decent gig venues. So many of my younger mates and colleagues have never heard of Brewdog yet they go out every weekend and spend loadsamoney on shite beer and lager. Fancy changing that?
Bill the Brewre 16.01.2018 @ 1:48pm
You should consider opening a bar in Houston, TX. The beer scene is exploding here!
Ade Aams 16.01.2018 @ 1:47pm
You have your brewery and some bar plans for Columbus Ohio so why not come 1.5 hours south and set up a bar in Cincinnati Ohio. The OTR district has a very lively night life and one of your bars would fit right in. Also you would make this expat very happy!
Monty 16.01.2018 @ 1:02pm
Guys, do you still have a list of current UK target locations for bars?
Pete H 16.01.2018 @ 12:57pm
Luton airport was selling cans of Punk IPA last summer.
Not really a Brewdog bar, but much better than all the other corporate fizz they had on offer.
Darren Carpenter 16.01.2018 @ 12:30pm
all airports bars are goldmines !!! I have never seen one empty !!! Get into there and the trade will be all day and I mean all day !! Stansted would be ace !!!
Gerry durkin 16.01.2018 @ 11:53am
Dropped an email about a great location in elgin a few months ago, any future plans?
Ian G 16.01.2018 @ 11:24am
Since I might get sent to Guangzhou for work in the summer any chance of one there? It would also help with the plans for the brewery in China.
John M 16.01.2018 @ 11:24am
Any firm plans for Dublin yet? There have been rumours for a couple of years.
JD 16.01.2018 @ 11:22am
Gotta bring a Brewdog Bar to BELFAST...
Come on guys it makes sense!!!
John_TR 16.01.2018 @ 10:33am
Airport bars sound great please get one in Stansted as soon as you can