The alternative way to invest in BrewDog

BrewDog is built on the foundations of amazing craft beer, and alternative business. In 2007, we committed ourselves to creating incredible craft beer, to be enjoyed all over the planet. Our mission has never wavered, and we are still laser focused on making other people as passionate about great craft beer as we are. We’ve funded our 50 craft beer bars with crowdfunded finances, and today, we’re launching yet another way for YOU to get involved, get a fixed rate annual income of 7.5% p.a. and buy into our renegade craft beer company.

You can find out more and sign up for the BrewDog Bond here

We have been profitable every year since 2008 and are on track to deliver EBITDA of approximately £6m in 2016. With the speed at which we are growing, and ambition for a more accelerated pace over 2017, we’re aiming to grow our revenue by over 80%. This obviously requires a lot of investment; investment in people, investment in equipment, investment in infrastructure and investment in working capital. This bond will help us make these investments to drive our growth, as we continue on our mission to make other people as passionate about great craft beer as we are.

The Bond launches today and features a fixed rate annual income of 7.5% p.a. – with the window for investment open for the next 45 days.

The minimum investment for the BrewDog Bond is £500 – and we’ll be paying out the return biannually. The fixed 7.5% yield matures over four years, and for more details, you can check out our bespoke page on Crowdcube! Alongside the fixed rate income offered by the Bond, anyone who invests in BrewDog via Crowdcube will gain some amazing beery perks!

We will dispatch to Bondholders an exclusive BrewDog ID card which can be used to secure a 10% discount in all BrewDog bars, whether in the UK or overseas. Plus the card-holder will receive a free beer on their birthday, on us, and £10 of BrewDog beer bucks to redeem in one of our bars. Each and every BrewDog Bondholder will also receive a discount on their online purchases of 20%!

The BrewDog Crowdcube Bond is open right now and will remain so for the next 45 days. For more details and to sign up for a Crowdcube account if you don’t already have one, head to our dedicated Crowdcube page where you will also find a forum to check out an FAQ and ask any questions you have regarding the Bond. Working with Crowdcube is just another way in which we give the people who enjoy our beers an opportunity to join our incredible community!

Investments of this nature carry risks to capital and your interest payments are not guaranteed so please invest aware. Approved as a financial promotion by Crowdcube Ltd authorised and regulated by the FCA (No. 650205)

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Comments (42)

Pingoe 28.12.2016 @ 10:29am
Do I have to invest via Crowdcube or can I use my usual stockbroker?
DUMPMYISA 16.12.2016 @ 12:37pm
If I was to invest 20k this would provide me with a return of investment of 20k PLUS £6000 interest on maturity through these 4 years. Interest is taxable but the return IS BETTER THAN ANY ISA nowadays.
Andy 09.12.2016 @ 12:21pm
What's the max amount I can invest?
BrewDog Rich 09.12.2016 @ 9:57am
Tolodc - Rest assured if we can work with Crowdcube to open this or any other Bond to non-UK residents then we'll write a blog post letting everyone know

Andy - No, you can also invest in Equity for Punks USA (you don't need to live in America) - check out our blog posts for how you can do that, and the benefits of becoming an Equity Punk!

Jeremy H - You will automatically gain the 20% discount online for being a Bond holder, so you can use this rather than the 10% - but no, it won't become 30% as discounts don't stack. And there's no referral scheme for the Bond although if your friends sign-up then there'll be a lot of people you know with 20% discounts and space in their beer fridges!

Michael - no, the 20% will be the same irrespective of the amount entered into the Bond. We do indeed have a dedicated email address for any Bond-related queries - email and one of our team will get back to you!
tolodc 08.12.2016 @ 8:39pm
I'm interested in and I've read your answers about that it is only available for UK residents. If it is still a chance for other European countries to participate in, how could we notice about this change?

Thank you and keep on punking!!
Andy 08.12.2016 @ 8:13pm

Is purchasing a bond the only way I can invest in the business??

Jeremy H 08.12.2016 @ 11:53am
Two questions - If i invest and i already have the 10% share discount can I get the 20% on top? Also can i get any referral benefits by getting friends to invest in the bond as well?
Michael 07.12.2016 @ 6:40pm
Thanks for the reply, that clears that up thank you. Does the benefits you receive with the bond increase the more you invest? I.E the 20% off online purchases etc etc? Do you have an email address I could contact out with this discussion?
BrewDog Rich 07.12.2016 @ 5:08pm
Michael - Yes, the rate of return is fixed at 7.5% gross per annum. This will be paid biannually (as in twice a year rather than every two years), so the interest payments will be every six months.

Adam W - Sadly not, but Equity for Punks USA is ;)
Michael 07.12.2016 @ 5:00pm
Having read this bond article can you confirm that the interest paid bi annually will be 7.5% of initial investment per year? For example £1000 invested at 7.5% yield would equal £75 interest paid each year? therefor £150 paid on 1st biannual payment and again on year 4 when initial investment will be returned along with another £150 of investment for 2nd bi annual?
Adam W 07.12.2016 @ 4:19pm
I really wish this was available in the US. Seems like a save investment and it helps out Brew Dog at the same time!
BrewDog Rich 07.12.2016 @ 3:01pm
chris - Bondholders get lots of benefits but an AGM invite is not one of them I'm afraid! It's solely for our Equity Punks.

Rich - With this Bond we opted to keep things simple so that we could make the mini-bond available to you this year, so the answer is no - but we may well issue an ISA-eligible mini-bond in the future.

Josh - the benefits include the 20% online and 10% bars discount for the life of the bond, plus a Bond ID card and £10 of Beer Bucks to spend in our bars - and a free beer on your birthday, on us!
chris 07.12.2016 @ 2:21pm
would bond holders get invites to the agm (is there a plus one in the invite if so)
Rich 07.12.2016 @ 1:32pm
Sorry - just repeating my earlier question.
Can we buy the bond within an ISA?

Josh 07.12.2016 @ 1:07pm
What are the benefits that you get from backing?

Is it just the 10% in bars and 20% online? Or do we get an invite to the age as well?
BrewDog Rich 07.12.2016 @ 12:15pm
DavidL - No, just Grünerløkka
David L 07.12.2016 @ 12:08pm
Other than Oslo are there any other BD bars that the discount is not available in?
BrewDog Rich 07.12.2016 @ 9:14am
Robbie_90 - No, that perk is available for anyone who invests £20,000 in Equity for Punks USA though (but not the Bond).
Robbie__90 07.12.2016 @ 8:29am
If you invest 20,000 do you qualify for End of History?
BrewDog Rich 05.12.2016 @ 11:36am
Joe - As with Equity Punk discounts, it's only one per transaction, so no they don't double up. Sorry!

Shane - No, the 20% does not apply to BottleBox

Rob - Yes, after four years the £500 would be returned to you

Yuriy/Christine - Yes the Bond is for UK residents only, but we are currently looking into this with Crowdcube to see if there is anything we can do!

SF - Yes, that is correct

Chris - It's annual at 7.5%
Joe 04.12.2016 @ 6:12pm
As above. Do my Benifits double? May be being a bit hopeful but if it does then I am 100% doing it!
Shane 04.12.2016 @ 1:21pm
Will the 20% online discount apply to bottlebox subcription?
Rob 04.12.2016 @ 12:59pm
Sorry if this an obvious question but does this mean that you get your £500 back at the end of the 4 year period?
Yuriy 03.12.2016 @ 3:52pm
Only UKs citizens can invest?
SF 03.12.2016 @ 2:04pm
So if the bonds mature after 4 years, does that mean I would only get the discounts etc for only 4 years?
Chris 03.12.2016 @ 1:38pm
7,5% interest - is this annual compounded or 7,5% over the 4 years?
Christine 03.12.2016 @ 2:11am
Only for UK residents
Tom 02.12.2016 @ 11:10pm
When will the money leave my bank?
Rich 02.12.2016 @ 10:21pm
Can we buy the bond via an ISA? 7.5% becomes far less after tax.
Neil Jackson 02.12.2016 @ 7:22pm
My wife is a share holder
But it's on my email address can I buy in
On same email address or not
Shane 02.12.2016 @ 7:11pm
Would i be able to get 20% off my Bottlebox subscription?
Charleston 02.12.2016 @ 5:42pm
I forgot - my birthday is 29th February. Will your system recognise this? do I get 2 beers in a Leap year???:)
peshwengi 02.12.2016 @ 5:15pm
Not available to investors outside the UK
Barb 02.12.2016 @ 5:00pm
Available in the States?
Nick Brett 02.12.2016 @ 4:40pm
So, in summary, if you are an existing shareholder there are no benefits other than the interest the Bond would generate?
BrewDog Rich 02.12.2016 @ 12:34pm
Jon B - As with Equity Punk discounts, it's only one per transaction, so you wouldn't be able to 'double swipe', with multiple cards, or use both discounts online. And one birthday beer per person per birthday. Enjoy!

Quentin - Desole...
Jon B 02.12.2016 @ 12:25pm
Are these benefits additional to my shareholder's benefits - I.e. would I receive 2 x 20% online discount and two pints on my birthday?
7,5% interest - is this annual compounded or 7,5% over the 4 years?
Quentin 02.12.2016 @ 12:24pm
Not available in France.... :'''''(
Jeremy H 02.12.2016 @ 12:08pm
I already have shares. If i do this do i get double discount on online orders?
NPL 02.12.2016 @ 11:40am
I missed the last one so I'm definitely having a piece of this one
DrunkPunk 02.12.2016 @ 10:46am
I chipped in for the last bond so will have a think about this over the weekend...over a beer or two
Bryan 02.12.2016 @ 10:40am
Looking good!