COMPLETING OUR CICERONE CHALLENGE

100% of BrewDog Crew are now Cicerone qualified

COMPLETING OUR CICERONE CHALLENGE

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We live and breathe craft beer here at BrewDog, so last year we decided to go all in and prove it. To underline our passion for great beer, we set a goal for every single person on the Good Ship BrewDog to pass the Cicerone Certified Beer Server exam. All 700 of them. Given the resources, encouragement and the backing – guess what happened, just prior to Christmas?

On December 14th we hit the target. Everyone who works at BrewDog is now Cicerone qualified.

This herculean feat is a testament to the people who work for us – whether they clock in at the brewhouse, our HQ office, run the road on our sales team or man the frontline in BrewDog bars. All of them are now qualified Cicerone Certified Beer Servers. This is a new baseline for beer in the UK and we are proud of every single one of them.

The Cicerone Program is important to us because it was started by a man (the legendary Ray Daniels) who was disheartened by bartenders and industry professionals not knowing nearly enough about the beverage they proffered. So he decided to do something about it. The first level of his Cicerone pathway has given our crewmembers more knowledge and skills than ever, to directly help our customers as well as their own personal development.

It doesn’t stop there of course. In order to continue spreading the word about how craft beer is brewed, stored, served and tasted, there are levels beyond CBS, and we encourage our staff to go as far as they wish. One in every six BrewDog employees is a Certified Cicerone, having passed a day-long exam that sees fewer than half the people who take it succeed. We are rocking a 61% pass-rate and have 114 Certified Cicerones on our roster (Two thirds of UK-based Certified Cicerones work for us).

But, truth be told, this is about more than numbers and percentages – even with the 100% Certified Beer Server milestone. It’s about speaking the same language; about sharing the same goal to make other people as passionate about great craft beer as we are. The hours of workshops run by our forty-strong volunteer Cicerone-squad, the workbooks, tasting sessions and multiple mock exams to get our crew in the perfect beery zone to ace the exam. It’s all to make us, our industry and our business better.

And now we are bringing it full circle. If you’re reading this wondering where we go next, the answer is closer to home. Your home. We have set another target for this year – we are kick-starting a challenge to support 1,000 of our BrewDog Equity Punks in passing the Cicerone Certified Beer Server exam in 2018. As we grow our community of Equity Punks, we want to give as many of you as possible the chance to discover just how awesome beer can be.

Stay tuned for more announcements soon. And next time you see one of our BrewDog staffers in the wild, give them a high-five for being a certified beer geek!

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Comments (17)

Pete E 10.01.2018 @ 8:23pm
I'd love to take the exam Please! Also well done all the excellent Brewdog Girls n Guys.!!
Jim_J 10.01.2018 @ 6:58pm
Any plans for a similar challenge here in the U.S.?
Jorge M 09.01.2018 @ 6:28pm
Good job, guys.

I'm equity punk and I'd love to take the exam.
Ernie 09.01.2018 @ 3:45pm
Congratulations to the BrewDog team for getting certified across the board!
Kev Thomas 09.01.2018 @ 8:37am
That’s a great achievement for your newly qualified team. I’m sure there’s more fantastic things ahead for 2018!
A Whistance 09.01.2018 @ 2:25am
Congratulations. I would love the opportunity to sit the course and exam If the chance arose.
Neil Hayden. 08.01.2018 @ 11:27pm
I’m an Equity Punk and would be very keen to be part of this!
Matt 08.01.2018 @ 10:08pm
Well done to all that's achieved this
Tom Namgauds 08.01.2018 @ 9:41pm
Sign me up!!
Rob S 08.01.2018 @ 9:40pm
Well done all!
There's few things worse than a good beer served bad.
Jodie Doubleday 08.01.2018 @ 6:42pm
Well done everyone!

I'd be very interested in taking this exam :)
Chris Hayden 08.01.2018 @ 6:09pm
Awesome job Drewdog
Grant Meldrum 08.01.2018 @ 4:59pm
Would absolutely love that!!!!
Matthew Wilkes 08.01.2018 @ 1:00pm
Already got CBS, I really should do the retake of the written for certified cicerone though. It's been too long.
michael reeves 08.01.2018 @ 12:44pm
I'd be interested to take that exam if it's being offered
Paul 08.01.2018 @ 11:20am
Nice work!
Mason_R 08.01.2018 @ 10:42am
Damn that's a series achievement. Well done to all at Brewdog!