Drinks expert defends under fire BrewDog
more Portman Group capers as our judgement days pulls ever closer
An online forum against the hideously ridiculous actions of the Portman group has now been started by beer expert Melissa Cole.
She believes, with plenty of justification, that the Portman group is only prosecuting BrewDog is a vain attempt to justify its own existence.
"What is particularly sad is that this marketing demonstrates a very British sense of humour and irony, in other words something we should be very proud of".
"The Portman Group, clearly having more funding than sense, hired a management consultancy to 'carry out an independent audit to measure compliance of drinks packaging with the Code'.
I first have to say WHAT?!
The drinks industry watchdog has to hire someone else to 'watch' drinks labelling to see if it complies with its own Code that it (the Portman Group) is mandated to uphold - does anyone else see something wrong with this picture?" (Melissa Cole)
Apparently the upcoming hearing against BrewDog will be "held by a panel of experts with no involvement in the drinks industry". Which reinforces the point that the Portman Group is acting with no understanding at all of the industry it is trying to police. They seem to like acting within their codified vacuum with no reference to reality.
The point that BrewDog has made repeatedly which provides the scandalous underpinning for the whole affair is this: The Portman Group is funded by the industry giants, these guys have a vested interest in making sure small producers are not successful and do not infringe on their market share. It is nothing more than a old fashioned cartel.
If you missed any of the background to this story you can catch up