Equity for Punks Propaganda Outreach
Death to the Fat Cats
Equity for Punks keeps the passion and integrity in the beer glass and puts the people who really care in control. We firmly believe that the best way to develop BrewDog is to offer the people who enjoy our beers the chance to be involved in our future.
No fat cats. No investment bankers. No venture capitalists. No overbearing parent company. Just loads of people who care passionately about great craft beer. We love the fact that our little company is owned by people who love our beers as much as we do.
To celebrate Equity for Punks IV, we took to the skies over London to do a little old school propaganda outreach as we dropped Equity for Punks share prospectuses over the city and fat cats over the financial institutions of London. We wanted to mark the launch of our share offer and send out a message to the industrial beer fat cats.
The financial institutions of the city with their relentless focus on profit gave rise to the culture which created industrial beer. We wanted to take the problem out at the source.
From high above the city of London we were on a mission to tear it down.
Equity for Punks is a new dawn for beer and a new dawn for small business finance.