EQUITY FOR PUNKS V - DOG DAYS
Dialling in our Dog Day Afternoons
Recently we filled you in on the first tier of the ‘Boosted’ Benefits we are offering as part of Equity for Punks V for those looking to rock next-level investment in BrewDog. From £5,000 we have a series of money-can’t-buy experiences, two of which are days spent with us at our Ellon HQ. The first Equity Punks recently joined us on their behind the scenes visits, so let’s take a closer look at what went down on those debut Dog Days.
And remember, shares in BrewDog cost £23.75 each with the minimum investment being 2 shares for £47.50. Invest £5,000 and you can select from either of the following ‘Boosted’ Benefits…
‘We Bleed Craft Beer’ Dog Day
As the name suggests, this perk is all about the beer. Our Equity Punks convened in the city and were then taken to our brewery for lunch and beers in DogTap, before the first item of business – a tasting of our latest (and greatest) beers. The newest Fanzine beers yet to be dispatched, two as yet un-released collaboration brews and a tasting of Death or Glory. And then, LoneWolf vodka and gin!
Our assembled Very Important Punks were then given an extensive, nothing off-limits Q&A session joined by Captain James, who answered their questions on any subject that sprung to mind. An access all areas tour of our brewhouse (and distillery) followed that, as our guests were able to get to the very heart of what happens on a daily basis here at BrewDog.
Finally in Ellon it was the short distance over the road to the OverWorks and an exclusive tutored tasting of brand new beers from our temple to the arts of alternative fermentation. Our Punks then headed off to a beer-matched meal at the epic MUSA in Aberdeen – a worthy end to an incredible way to say thanks for investing in BrewDog.
‘We Are Geeks’ Dog Day
Beer quality is our number one focus – we live or die based on the contents of your glass. It’s that simple. If you share that passion, have more than a passing interest in the science of brewing or are a homebrewer then the other Dog Day will be right up your street. Invest £5,000 in Equity for Punks V and you can also head up to Ellon and spend a day nerding out with our world-beating Quality team.
Recently we ran one of these Dog Days and it was fantastic, with our assembled Equity Punks joining us for lunch in DogTap before heading off to spend a day at the cutting edge of beer science. Firstly they met with our world-beating Quality team for a discussion on just why that aspect is at the forefront of everything we do, before heading off on a quality-focused backstage tour of our brewery.
Our VIPs then had the chance to take part in how we flavour profile our beers (lab coats were provided) and take an in-depth look at how we maintain consistency and flavour of our brews, right down to the microscopic scale. Finally they had a brain-busting sensory session and undertook their very own taste panel with some of our developmental beers. Then, it was off to MUSA and our bars in Aberdeen!
Equity for Punks is all about shortening the distance between us and the people who enjoy our beers and our Dog Days are amazing examples of this. As with all of the ‘Boosted’ Benefits, they are available on a first-come, first-served basis – so check the Benefits website for up to date numbers!
These run in addition to the existing benefits of becoming a card-carrying Equity Punk, which include discounts in our bars and online shop, first option on our new beers, a signed copy of our BrewDog book Craft Beer for the People and an invite to our #PunkAGM.