HELLO! I am a craft beer.

the latest neck tag in our series.

HELLO! I am a craft beer.

A few months ago we showed you our 'Win' neck tag.


We have now prepared the latest one in the series. Hello! I am a craft beer!


*With respect to Arrogant Bastard Ale

Any suggestions for further neck tags in our series would be appreciated and we will return the favour with some beer if we use them. Leave your suggestions below.


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Comments (17)

Richard Boyden 30th May, 2010 12:02pm
BrewDogThe cause of and solution to all of the U.K.s binge drinking problems
taco 27th May, 2010 9:10pm
"These aren't the beers you're looking for. Move along. Rebel scum". is a great shout dom! Rebel Rebel
C.W 27th May, 2010 4:19pm
How about a label thats less pretentious and one that actually informs you of whats in the bottle..? Maybe ending with some razor sharp one liner...Love the beers btw, just think you can come up with something smarter
C.W 27th May, 2010 3:42am
dont forget to try your supermarket 4 better than shareholder prices too..ipa £1.,, 77 T.B 4pks £3.
Josh 27th May, 2010 12:06am
DON'TDrink that tastless over marketed beer!DODrink something that you won't regret after you open it!
anarchy999 26th May, 2010 7:35pm
the tescos in irvine stocks 5am, punk ipa, 77, trashy blond and zeitgeist. down the road asda has ripe tide. im surrounded with great beer whoooooooo hooooooooo!!!!!!!!!!!!
ChrisG 26th May, 2010 7:02pm
Are there any plans in the works to get a larger range into Sainsburys around the rest of the UK?
Tim 26th May, 2010 2:57pm
For the BrewDog bottles sitting next to other types of beer the sleeve should read "I'm with tasteless" and have an arrow pointing in that direction. You could print it two sided with the arrow pointing in different directions so that when they stock the shelf your covered on both sides.
Steven Dehn 26th May, 2010 2:28pm
It looks like one of the bigger Sainsbury's stores, the kind of which will have a fish counter, homeware, cookware etc
Chris Mair 26th May, 2010 2:15pm
Very good, and it alienates stupid people with no grasp of irony
James, BrewDog 26th May, 2010 1:26pm
Sainsbury's in Scotland.
Thomas 26th May, 2010 1:16pm
The colour tone suggests it's most definitely Sainsburry's.
ChrisG 26th May, 2010 1:00pm
That looks like a Sainsburys to me but which stores are carrying such a large selection? My local only does Punk IPA not that this isn't fantastic in its self but being able to get a bottle of rip tide whenever I wanted would be awesome.
Barm 26th May, 2010 11:52am
Typo in the 3rd para there, 'beer' should be all lower case.
Grant Curlow 26th May, 2010 11:50am
The neck talkers are great POS. Is this in a Tesco or another grocery? Shelf talkers might be nice with food pairings with one of the items from the store. For instance, you can get these printed up:"Try BrewDog's 77 Lager with grilled tilapia, mango salsa, and fresh liime!"Along with that, you can have bottles of the 77 Lager over by the seafood section b/c it's an add on to the fish at that point. Any extra placements around the store will strongly increase sales.Best of luck!!!
Dom Welsh 26th May, 2010 11:18am
A Star Wars inspired "These aren't the beers you're looking for. Move along. Rebel scum". Rebel scum is a great name for a beer
Ferg 26th May, 2010 10:29am
Very silly and wonderful too. Great stuff. Where is this branch of Sainsbury's?