Hello, My Name is Elvis

Taking on the King

Hello, My Name is Elvis

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Here at BrewDog, we don’t take too kindly to petty pen pushers attempting to make a fast buck by discrediting our good name under the guise of copyright infringement. Unfortunately, it appears that the late Mr Presley’s estate has got itself All Shook Up over a little beer called Elvis Juice. We recently received a notice from the lawyers of the Elvis Presley Estate that we were not allowed to call our blood orange and grapefruit infused IPA 'Elvis Juice'.

We love Elvis Juice, both the beer and the name. And our customers do too! So we have naturally taken the only sensible and effective course of action to ease their Suspicious Minds; As of the 4th of October 2016, our two co-founders, James and Martin have both have legally changed their names to 'Elvis' by deed poll. 

From now on, the cofounders of BrewDog – formerly James Watt & Martin Dickie - shall henceforth be known as Elvis Watt and Elvis Dickie.

Elvis has left the building

We shall be marking this particular message Return to Sender, and put it in the mail along with our official deed poll forms.

By the Elvis Presley Estate legal team’s logic, I am pretty sure we could even lodge a counter-complaint aimed at Mr Presley himself for all the records he put out without Elvis Watt and Elvis Dickie’s permission! And if that doesn’t keep them busy enough, we would like to recommend that they divert their attention to another potential source of quick remuneration: a brewery that calls itself ‘The King’ of beers.

Any Elvis’ who visit any UK BrewDog bars this weekend will receive a free half pint of Elvis Juice – here’s to us, Hound Dogs!

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Comments (26)

Johnny 20.10.2016 @ 10:33am
Pretty difficult to know what's going on without seeing the original letter IMO. But kudos to Elvis and Elvis!
anonymous 11.10.2016 @ 6:56pm
What outstanding blokes!
Reaghan Reilly 08.10.2016 @ 4:59pm
Well done, guys. People aren't buying your beer because it's named after The King; they're buying it because it's a quality product, same as all your beers. So you're clearly not cynically cashing in on the late Mr Presley's name, which is what you're being accused of. Hopefully sense prevails and they drop the case.
anonymous 06.10.2016 @ 4:33pm
Top blokes
Keep up the good causes
And keep making Elvis Juice
I love it
Hah hah
Keith 06.10.2016 @ 4:31pm
My 15.5 year old cat is called Elvis. Does he get a free drink if I bring him down? He may not be 18, but his cat age in human years is 76.
Maria S 06.10.2016 @ 2:41pm
You could always get a new puppy and name it Elvis. Brew Dog Canal Winchester needs a guard dog!
Paul 06.10.2016 @ 2:17pm
Essential listening: 'Elvis is Everywhere' by Mojo Nixon.
Jane Dyson - Prince 06.10.2016 @ 2:12pm
Anyone who has anything to do with The King Elvis is truly fantastic! Love your idea and how fabulous it is you changed your names to Elvis!
Good luck guys!
Toe 06.10.2016 @ 1:59pm
"Dead On The Toilet Juice" is a far better name and should not upset anyone ...................
Mark aka braai boy in Ireland 06.10.2016 @ 1:39pm
Name it after Elvis Blue. He's a reggae singer. So stir it up.
Dirk McBain 06.10.2016 @ 1:31pm
Next beer should be called Priscilla's Juice
Pete H 06.10.2016 @ 1:21pm
Another vote for Elvis Costello.
Accidents Will Happen, but I Trust their chance of winning is Less Than Zero.
Maybe we need to get Oliver's Army to Pump It Up and take on this Goon Squad.

(Alright ! I'll get my coat ....)
Mike 06.10.2016 @ 1:16pm
If I change my dogs name to Elvis would that help your cause? And just as important get me a free beer!
Paul 06.10.2016 @ 12:19pm
Even a cursory check on the European trademark register shows that the Presley estate registered in a category that covers all alcoholic drinks except beer so I think that they can take a sugar frosted flying one.
Greig Anderson 06.10.2016 @ 11:43am
Might as well change the Brewery to HoundDog as well.
Scoot 06.10.2016 @ 11:36am
Not allowed.....snigger.

Tell them that the next super release is going to be called Fool's Gold Loaf.

At the next AGM - have forms where we can all change our names to Elvis.
Charlotte 06.10.2016 @ 10:50am
But you're both Scottish, this is not legally binding, surely?
Matt (Elvis) 06.10.2016 @ 10:29am
Hahaha, yes boys!
Antony 06.10.2016 @ 10:29am
Don't blame the lawyers, blame the law, if you don't defend, or attempt to defend, a trademark you can lose it. They'd argue they have to send letters like this!
Ian 06.10.2016 @ 10:21am
Oh Elv-is turning in his gold aligned grave singing Their going 'Down ,Down, Down, Down, uh-huh! Mind you I'm sure we'd moan about BDog being infringed

Hey do they have a sisters called Elv -Ira or Elv-irate
[email protected] 06.10.2016 @ 10:19am
They surely never tasted it - if they did they would know it was something worth being called the same as the King :-)
Mark Lawton 06.10.2016 @ 10:17am
They are silly ******* at the Elvis estate! That's all I can say. What a load of fun-suckers!
Lloydy 06.10.2016 @ 10:10am
These lawyers must have a Wooden Heart. Don't be cruel.
Daniel Mays 06.10.2016 @ 10:10am
So if I change my name today, I can get a beer at the weekend? Hmmm... :)
Siobhan 06.10.2016 @ 10:04am
You should have gotten Elvis Costello to be the face of Elvis Juice instead, just to annoy them :)
Bryan 06.10.2016 @ 9:53am
Get them all shook up BrewDog