Stop me and buy one!


Every winter, one of the main signs that ‘holidays are coming’ is the first time you see that advert on television; the huge illuminated, classic red Coca-Cola truck can only mean that presents and turkey are just around the corner. But what if Coca-Cola isn’t at the top of your Christmas list? What if it's Cocoa Psycho?

Introducing the BrewDog Beer Truck; 5 and a half tons of steel, aluminium and DREAMS!

The truck is everything you know and love about a BrewDog bar, but on wheels. When you’re at a street food festival, looking for a Dead Pony to go with your lemongrass chicken burger? It’ll be there. When you’re watching your favourite band play a music festival and you’re faced with three different excuses for lager? It’ll be there. When you’re wandering round a Christmas market looking for a hoppy alternative to your fifth gluhwein? It’ll be there!

So, here’s the BrewDog way of making a truck into something of vehicular daydreams…

Get yourself an HGV 12-ton Ministry truck, and take it apart. Throw that stuff away, then build a steel structure, and wrap some aluminium around it. Build a chilled cellar (can’t have our beer getting warm!) with enough room for, say, three pallets’ worth of kegs and bottles! Install some taps and lines to dispense your hoppy goodness, put an awesome sign on the top and voila! One beer truck!

It made its triumphant debut at Indy Man Beer Con (a.k.a. Independent Manchester Beer Convention) in early October, where its 97-bulb illuminated sign shone out across the grounds of Victoria Baths. Offering nine draft lines of everything from Punk IPA to AB:12 to Everyday Anarchy to Paradox, you could exchange your tokens to sip thirds of some of BrewDog’s best beers, whilst basking in the warming glow of the BREWDOG sign.

The next stop on the BrewTruck convoy is Winterville, an alternative to your usual winter festivals in Victoria Park, East London. Running from the 2nd December to 1st January, the truck was only a baby when it went to its first beer festival. By the end of Winterville, it’ll be a (festive) seasoned veteran. With its own ice-rink, Christmas market, ‘wall of death’ (!) and craft beer area, Winterville looks like an amazing place for our beer truck to spend its’ first Christmas.

We’ve already had a few name suggestions here for our truck… (Truck Norris & Hoptimus Prime being two personal favourites) but we’re looking for one of our BrewDog fans to name the beast! If you think you can do better than those pun-tastic titles, let us know in the comments below and we could be re-christening the beer truck with your brainchild! In 2014, it’ll have ticked off its first two events and we’re planning on clocking up a few miles before the end of 2015.

And with that in mind, where would you like to see it pulling up next?

(Huge thanks to Jody Hartley and Gary Brown for the great photos of our truck in action at IndyMan!)

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Comments (68)

SashDog 07.12.2014 @ 7:23am
Hows about the truck pulling up at T in the Park ? Probably not, hehe.Or for that matter....what about a 2015B in the Park festival ??
SashDog 07.12.2014 @ 7:18am
Ellon Wheels
SashDog 07.12.2014 @ 7:16am
Keep the dogs tail waggingWith Brewdogs Ale WagonHop Wheels ??12 Tun Truck ??Doggone Bar ??
SashDog 06.12.2014 @ 9:40pm
Keep the dogs tail waggingWith Brewdogs ale wagon...Hop Wheels ?
Digger 06.12.2014 @ 4:28pm
Pissup Truck
axdevine 05.12.2014 @ 2:56pm
The GrowlerId second RoadDog also.
brew pig 05.12.2014 @ 6:09am
Fosters, carling, stella, tennants, carlsberg, etc, etc ,etc go truck yourselves!!!!
Johan L 04.12.2014 @ 5:05pm
Ho Ho Hop
mattwshaw 04.12.2014 @ 3:13pm
A must for the secret garden party next summer
EccyEccyPtang 04.12.2014 @ 12:44pm
PeteH 04.12.2014 @ 12:33pm
Here Beer Wagons ......
Ben F 04.12.2014 @ 12:16pm
Brew Bus. or Beer Bus
bobgrigson 04.12.2014 @ 9:46am
st bernard
Neil 04.12.2014 @ 9:43am
The Scooper
Simon P 04.12.2014 @ 8:51am
Brewdog Bringer :)
Alan E 04.12.2014 @ 7:16am
The Hopmobile
getmeinahalfpipe 04.12.2014 @ 6:46am
Brewdolph (the red nosed reindeer/truck, bringing drinking gifts to all)
zanre999 04.12.2014 @ 1:11am
The Aleiminator
zanre999 04.12.2014 @ 1:09am
@Kosso 03.12.2014 @ 11:49pm
Keg Zeppelin
@Kosso 03.12.2014 @ 11:47pm
Barrel Manilow
@Kosso 03.12.2014 @ 11:32pm
@Kosso 03.12.2014 @ 11:28pm
The Flagon Wagon.Kegadeth.Tun Wheeler.The Bardis.
CharlieBiff 03.12.2014 @ 9:38pm
Top Beer?
erick 03.12.2014 @ 7:43pm
Mark D 03.12.2014 @ 7:11pm
Kler 03.12.2014 @ 6:38pm
It comes to the rescue, so its Lassie !
Paul M 03.12.2014 @ 6:15pm
Mike Tough 03.12.2014 @ 6:07pm
Yeah...Dr. Dray got some Punk in his trunk!
Danny B 03.12.2014 @ 5:57pm
Brew Carrymore
Danny B 03.12.2014 @ 5:14pm
Danny B 03.12.2014 @ 4:51pm
Brixton Transporter
Danny B 03.12.2014 @ 4:49pm
The Chuggernaught
joeblackwell 03.12.2014 @ 4:42pm
B.o.B (Beer on Board)...A bit like D.A.R.Y.L... The Data Analysing Robotic Youth Lifeform from the 80s... Only cooler, and with beer.
Gordy D 03.12.2014 @ 3:59pm
Big Brew Rig
Oli B 03.12.2014 @ 3:33pm
Top BeerBrew York Doll(s)RMS BrewtanicNoahs BarkThe Red Beeron MillALEnium Falcon
Ben F 03.12.2014 @ 3:27pm
The Beermobile
John C 03.12.2014 @ 3:22pm
You cant call it Hoptimus Prime because Robinsons Brewery have a cask ale by the same name.My suggestion is Dog the Beer Hunter
Ridge 03.12.2014 @ 2:43pm
Punky brewsteer?
Judah CBS 03.12.2014 @ 1:56pm
Hoptimus Priming/ For Truck Sake/ Beers on the wheel
Mike L 03.12.2014 @ 1:52pm
Ale Force One
Erikv55 03.12.2014 @ 1:41pm
Fermentation station
Simon L 03.12.2014 @ 1:40pm
Oh and the IBUte
Simon L 03.12.2014 @ 1:39pm
The Grain Train, Dog the Brewdog Drinker, Hop On-Hop off, Magical Mist-aley Tour, The Drink Tank, Eddie StoBeert, Mobile Utopian Revolution System or M.U.R.S. For short.
Ben F 03.12.2014 @ 1:36pm
Cant believe no-one has said this yet...DogTruck!
Graeme_B 03.12.2014 @ 1:31pm
Here we Trucking Go!
Sean W 03.12.2014 @ 1:18pm
Punk WagonPunk TruckDog Wagon
Epic tarD 03.12.2014 @ 1:07pm
Black dog or hellhound
G Smith 03.12.2014 @ 1:06pm
Patric B 03.12.2014 @ 12:55pm
Brewdog Carrier.
Esko 03.12.2014 @ 12:55pm
Dead Pony Express
Stoppard19 03.12.2014 @ 12:52pm
Michael Lawrie 03.12.2014 @ 12:49pm
The Inebriator.
Richard T 03.12.2014 @ 12:41pm
Knight Cider - genuine lol, that is brilliant
spencer230573 03.12.2014 @ 12:41pm
The Brew Dog Trans-Porter
jeanforthewin 03.12.2014 @ 12:38pm
The bar destroyer?Beers. Beats. Battlebar Galactica?Does it have a crap sister called Knight Cider?
Smokefortyaday 03.12.2014 @ 12:31pm
Keep on HoppinHoppy Goodness Vehicle
Sheerfaith 03.12.2014 @ 12:30pm
Webby 03.12.2014 @ 12:30pm
perth please
Mike Tough 03.12.2014 @ 12:29pm
Roaddog is good. I like that. How about... Dr. Dray
Rsbrierley 03.12.2014 @ 12:25pm
Hoppy Goods Vehicle Punk Truck
Dan Timmins 03.12.2014 @ 12:25pm
Tap Truck
Rsbrierley 03.12.2014 @ 12:22pm
Simon B 03.12.2014 @ 12:20pm
Slightly obvious but.....RoadDog
Bryan M 03.12.2014 @ 12:01pm
names for the truck Heady Stobart Craft Convoy 10 4 good bodyBig Dog
Simon B 03.12.2014 @ 11:47am
Slightly obvious but RoadDog!
Melville183 03.12.2014 @ 11:44am
The Hoptometrist?
Simon B 03.12.2014 @ 11:34am
Never mind the Coco Cola truck . . . I want this bad boy turning up in Brum :)