HERE COMES THE BREWTRUCK!
Stop me and buy one!
Every winter, one of the main signs that ‘holidays are coming’ is the first time you see that advert on television; the huge illuminated, classic red Coca-Cola truck can only mean that presents and turkey are just around the corner. But what if Coca-Cola isn’t at the top of your Christmas list? What if it's Cocoa Psycho?
Introducing the BrewDog Beer Truck; 5 and a half tons of steel, aluminium and DREAMS!
The truck is everything you know and love about a BrewDog bar, but on wheels. When you’re at a street food festival, looking for a Dead Pony to go with your lemongrass chicken burger? It’ll be there. When you’re watching your favourite band play a music festival and you’re faced with three different excuses for lager? It’ll be there. When you’re wandering round a Christmas market looking for a hoppy alternative to your fifth gluhwein? It’ll be there!
So, here’s the BrewDog way of making a truck into something of vehicular daydreams…
Get yourself an HGV 12-ton Ministry truck, and take it apart. Throw that stuff away, then build a steel structure, and wrap some aluminium around it. Build a chilled cellar (can’t have our beer getting warm!) with enough room for, say, three pallets’ worth of kegs and bottles! Install some taps and lines to dispense your hoppy goodness, put an awesome sign on the top and voila! One beer truck!
It made its triumphant debut at Indy Man Beer Con (a.k.a. Independent Manchester Beer Convention) in early October, where its 97-bulb illuminated sign shone out across the grounds of Victoria Baths. Offering nine draft lines of everything from Punk IPA to AB:12 to Everyday Anarchy to Paradox, you could exchange your tokens to sip thirds of some of BrewDog’s best beers, whilst basking in the warming glow of the BREWDOG sign.
The next stop on the BrewTruck convoy is Winterville, an alternative to your usual winter festivals in Victoria Park, East London. Running from the 2nd December to 1st January, the truck was only a baby when it went to its first beer festival. By the end of Winterville, it’ll be a (festive) seasoned veteran. With its own ice-rink, Christmas market, ‘wall of death’ (!) and craft beer area, Winterville looks like an amazing place for our beer truck to spend its’ first Christmas.
We’ve already had a few name suggestions here for our truck… (Truck Norris & Hoptimus Prime being two personal favourites) but we’re looking for one of our BrewDog fans to name the beast! If you think you can do better than those pun-tastic titles, let us know in the comments below and we could be re-christening the beer truck with your brainchild! In 2014, it’ll have ticked off its first two events and we’re planning on clocking up a few miles before the end of 2015.
And with that in mind, where would you like to see it pulling up next?
(Huge thanks to Jody Hartley and Gary Brown for the great photos of our truck in action at IndyMan!)