#HOMEBREWDOG UPDATE

Let the tasting commence!

#HOMEBREWDOG UPDATE

You can invest in BrewDog USA by clicking here www.equityforpunksusa.com

Three months have passed since we partnered with Tesco to launch the ultimate homebrewing contest that is #HomeBrewDog, and as the closing date for entries has been and gone we figured it was a great chance to update everyone on the competition so far, the number of entries we have received – and for the hundreds of you who took the time to send us your craft-brewed creations, what exactly will happen next. Well, the short answer there is that we have some drinking to do.

Ladies and gentlemen, prepare to be judged!

To recap, #HomeBrewDog was created to be the supreme challenge of homebrewing skill, mirroring the history of our company with James and Martin sweeping the board at a Tesco homebrew competition back in 2008 (which sure seems like a long time ago). To reflect this, the quest to find that next level of homebrewing talent carries with it some truly life-changing prizes:-

- The winner will receive an all-expenses paid trip to our Ellon HQ to re-brew their beer.
- It will be launched into our online shop and as an exclusive listing in Tesco.
- The beer will be launched on draft across our network of UK bars.
- Our champion can host a launch event at any UK BrewDog bar (and pick the beer list).
- We will also send the victorious homebrewer a few bottles of their creation too!
- Oh, and we will offer the winning entrant a job at BrewDog in our brewing team.

So with a selection of prizes like that up for grabs, we are currently getting on with the next stage of the process – which is collating, sorting and uncapping the 260 entries received. That’s not a typo, we were deluged with beers from all corners, it really is a testament to the skill and enthusiasm of the homebrewing community that #HomeBrewDog was met with such an incredible response! So for each and every one of those 260, here’s what is happening next…

The beers are currently making their way through our taste panel – the very same route all BrewDog releases go before we determine they are ready to be released. Our sensory experts are sampling the entries following their storage in our climate-controlled warehouse, with the beers having been divided into a series of panels based on the style recorded on the entry sheets. A winner from each heat will progress to the final round, which will take place in the week of the 24th October.

That final will be judged by a world-leading panel of industry experts, chaired by our co-founders James and Martin alongside the legendary beer writer Pete Brown. The eventual winner will be chosen then, and the skilled brewer informed! We’ll then brew the winning beer in mid-November, to be packaged around a month later (depending on how long it needs to ferment and condition). The beer will then be in Tesco and our online shop sometime in early 2017.

We have been thrilled with the response to #HomeBrewDog – thanks to each and every one of the 260 hardworking homebrewers who took the time to brew and send to us one of their creations. We will keep everyone posted as to how the judging process continues, and stand by for the announcement of the winning beer – and the reveal of who brewed it – at the end of the month. Until then, time to hit the mash tun again?

You can invest in BrewDog USA by clicking here www.equityforpunksusa.com

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Comments (21)

BrewDog Rich 03.11.2016 @ 12:36pm
For the benefit of Smokey123 and everyone else who entered - we have selected a winner, the final round of judging had some extremely good beers - so once we have let the lucky victor know we will put together a blog post about their entry and why it came out on top!
smokey123 02.11.2016 @ 9:31pm
when are the results out
Ruairi Hamill 14.10.2016 @ 2:22pm
I flew to Manchester to ensure my beers made it to the pub for deadline day.
Dales Ales 11.10.2016 @ 7:17pm
Wey Hey!!
My beloved Mango Tango is there.
Hope you enjoy it as much as I loved making it.
;-)
Gary M 11.10.2016 @ 8:14am
Hopefully the Dark Knight will rise..above the rest..Hoppy drinking ????
Mr H 11.10.2016 @ 6:35am
Hope you enjoy all those samples guys, hopefully my entry doesn't disappoint!
Tony R 10.10.2016 @ 4:29pm
superb, can I get on the judging panel pls :)
resistance home brews 10.10.2016 @ 2:25pm
It would be nice to get some feedback, it's the first time I've submitted a beer in a competition quite excited :) hope you enjoy the blue DIPA
BrewDog Rich 10.10.2016 @ 10:46am
Sunstoneale - The numbers were randomly-generated, as we do with our taste panel samples! So no worries there :)
sunstoneale 10.10.2016 @ 4:08am
Something ain't right here. I had 466 for my entry number while one of my friends was in the 600's, and only 260 beers made it to the HQ?! Maybe 2600?))
Lynne S 09.10.2016 @ 3:30pm
Looking forward to seeing what wins. Hope my Lactating Bitch goes down well.
aRDe 09.10.2016 @ 1:20pm
Go Bengels Go!
Muddy 08.10.2016 @ 5:05pm
Hope you like the hoppy Porter as friends and colleagues encouraged me to enter and brew more for them to knock back.
Ali 07.10.2016 @ 11:41pm
Woohoo - thanks for including my bottle in the photos - not sure if that's a good sign or not....
Ben Whittington 07.10.2016 @ 8:09pm
Nice to see my beer in the photo there!
On the one hand I wish I'd have designed a label for it but maybe it was picked for the simple nature of it!
www.facebook.com/benwhittingtondesign
JAMES21 07.10.2016 @ 2:47pm
home brew for life!
Elvis D 07.10.2016 @ 10:58am
Who are James and Martin? I thought the founders were called Elvis and Elvis?!
Brian D. 07.10.2016 @ 10:53am
Nice! Can't wait to see what you guys think of mine ;)
Pursuit of Hoppyness 07.10.2016 @ 10:52am
Can't believe I missed out on this!
Totally not stoked.
Hoff Man Hoff Biscuit 07.10.2016 @ 10:43am
I høpe you enjoy my saïson I entered, my friends said it was sö good I should enter this!
B-Rad 07.10.2016 @ 10:40am
Fingers crossed now!

Keep an eye out for B-Rad's Quadruple Espresso Stout. Totally stoked