Hop Slam Wednesday - 21st March in all BrewDog Bars
IPA is Dead Launch Event
IPA is Dead Launch Event - Wednesday 21st March in All BrewDog Bars! From 7pm
IPA is dead showcases 4 killer hops varieties from 4 corners of the planet. The result is 4 radically different single hop IPAs. Each IPA contains the same malt backbone and is brewed to be 75 IBU and is enthusiastically kettle hopped and massively dry hopped.
We will be launching them all on draft in a Hop Slam Wednesday in all BrewDog Bars from 7pm on Wednesday the 21st March.
(Our shareholders will get the chance to order the bottle set online the afternoon before.)
To appreciate the true character, flavour, power and aroma of our favourite hops you need them in their purest, undiluted form. The 2012 incarnation will see a mixed 4 pack of 4 single hop IPAs using HBC - a new American prototype hop, Galaxy - a killer Australian Hop, Challenger - a classic British hop and Moteuka - one of our favourite New Zealand hops.
Can you say you've ever experienced 100% pure hop awesomeness? IPA is Dead is brewed and bottled to do just that!
And just to make Hop Slam Wednesday even better, we will be giving you a sneak preview of the upcoming Anarchist Alchemist on draft.
A 14% IPA Evolution. Taking our favourite beer style to the next level, Anarchist Alchemist is a triple dry hopped triple IPA.
According to our rock 'n roll brewer Graeme, this beer is going to rip you, straight to your tits. Not quite sure how that works, but I am exciting. Hop titillation is the best kind.