INDIE PALE ALE
Welcome to a new kind of Independence Day
The craft beer revolution that began a decade ago is gaining ground as never before. However, to truly make a difference it must be open to all. There are many who still believe beer is just beer. Mass-produced lager the only outlet. Or ‘craft beer’ is a vast collection of the confusing and the weird. We say enough is enough. Today we are lighting a fuse that can never be snuffed out. The craft beer revolution is open to all, and open for business.
Introducing our new Headliner – Indie Pale Ale.
A pale ale for the 21st Century this beer is our take on the perfect gateway beer; designed to be accessible, sessionable and approachable. At 4.2% and hopped with Columbus, Cascade and Simcoe, Indie Pale Ale delivers a profile of tropical and citrus fruit set against a caramel and biscuit malt backbone. It is suitable for any drinking occasion and ready to go when you need it.
Our new all-day Headliner is perfect for those looking to expand their horizons – so we are looking to use it as a hop-fuelled launchpad into the world of craft beer.
If you know someone who could use a helping hand into the ranks of craft beer, then we will help you toast their freedom. Tag them and @BrewDog on social media using the hashtag #DrinkIndie before midnight tonight (Thursday the 11th of January) and we’ll hook you up with two free half pints of Indie Pale Ale to start their journey towards a lifetime of flavour and choice. Simply show the post on your phone at one of our bars for your friend’s first taste of independence.
Indie Pale Ale is a wakeup call and a clarion call in one; the upsurge in craft beer will continue to make waves at the expense of industrial lager corporations only if it is open to all. This beer is a new weapon in that fight to free the shackles of tasteless, lowest-common-denominator mass produced lager. Because we believe that once you go through a gateway there’s no going back.
Indie Pale Ale is live in our online shop right now and will be released on draft across our network of UK BrewDog bars from 6pm tonight, Thursday 11th January. Don’t forget to tag that person you believe needs a lifetime of adventure in craft beer (and @BrewDog) by using the hashtag #DrinkIndie prior to midnight tonight to score two free half pints. And if you get a chance to sample Indie, leave us your tasting notes via the comments below!