March 2013 saw the first ever launch of BrewDog's crowdsourced beer, #Mashtag! Over the course of 5 days, we invited twitter and facebook followers and readers of this blog to vote on a different element of the brew, and at the end of the week they decided the name and designed the label too. We handed the keys to our brewery over to the people who drink our beers, and launched the world's first 100% crowdsourced beer!
You guys did not disappoint either! The resulting American Brown Ale with New Zealand hops, aged on oak chips and hazelnuts was one tasty beer! Kudos.
This year, we will be launching the same ace concept, but with some special twists further down the line...!
On Monday 10th March at 10am, a blog will go live announcing the three beer styles you guys can choose from. Tuesday will be a vote on the malt bill and ABV, Wednesday is the hops, Thursday is the special twist and Friday we'll launch the label design competition. What you select each day will determine the next 5 days' choices, so choose wisely!
Head back here on Monday and get voting. This is craft beer for the people, by the people.
Any hopes for what we throw in the mix...? Get 'em down in the comments!
Check out last year's round up here!