#Mashtag 2014 Day 3: Hops!

Choose hops, live the dream.

#Mashtag 2014 Day 3: Hops!

Day 2 is over, and the winner of the malt round by an overwhelming margin is...

9% ABV Imperial Red!


The voting rates were even higher, with 7000 of you taking part, presumably while listening to the Imperial March. The breakdown was:

4% Session - 7.2%

6% Amber - 5.4%

9% Imperial - 87.4%

For those of you just joining us, here's how #Mashtag works:

Every day this week we'll post a blog at 10am. Each post will present you with three options; it's up to you to decide which one we go with. To make the decision, you can cast your vote here on the blog, on twitter, or on facebook. Here's how the week will pan out:

Monday: Beer style - red ale

Tuesday: Malt bill - 9% imperial red with copious speciality malts and black malt

Wednesday: Hops & IBU

Thursday: Special Twist (Infused with berries? Wine barrel aged? Matured aboard an X-Wing?)

Friday: Label

Voting is open from 10am - 8pm each day, with the exception of Friday (more details will be revealed, but there's no harm in getting your artistic hats on early). Simcoe and his little helpers will tally up the votes each evening and each day we'll include the results from the day before in the blog. As we go we'll explain the ingredients and methods involved in each option, to give you the chance to make an informed opinion and give you an insight into how we come up with some of the ideas for our beer.

Day 3: Hops & IBU

Based on the imperial red base, we have designed 3 hop profiles, with different levels of bitterness, which will be able to balance such a punchy malt bill. Your choices for the next stage are:

Global Hops - 65 IBU


Amarillo (US), Motueka (NZ), Mittelfruh (Ger) 

A blend of hops which will just balance the sweetness from the speciality malts and present a light, floral and citrus character. The bitterness level will prevent the sweetness giving a cloying mouthfeel.

UK Hops - 90 IBU


Challenger, Fuggles, Bramling X

A blend of English hops which will give a spicy aroma; dark and complex, and with a higher bitterness level. This combination will combine to give a medium length, interesting hop flavour, balanced with the malt sweetness.

US Hops - 120 IBU


Simcoe, Chinook, Columbus

This is a huge, resinous blend of hops that will give a long and drawn out finish. A lot of the hop bitterness will balance the malt base, but the flavour will still be resinous and hop forward.


We're not sure we need to explain here why we love hops so much, but in case you're new to BrewDog, suffice it to say that hops impart bitterness, flavour and aroma in beer. The IBU level is a measurement of the converted alpha acids in the beer, which cause the bitter taste, but be sure to consider both the flavour of the hops and the IBU level when making your choice!


Don't forget to get your votes in before 8pm, and check back here at 10am tomorrow to see which hops we'll use in your beer!


Share This

Join the Discussion

Comments (37)

mha 13th March, 2014 9:08am
Global hops it is! :-) Elegant.
PL-hophead 13th March, 2014 6:50am
US hops!
Bxious 13th March, 2014 12:05am
After trying Old World IPA Ill go after UK hops - a funny thing, but its quite original in the era of New World hops.
BeerXp 12th March, 2014 9:00pm
Red ale style claims for hops that dont hide the malt. UK hops, for sure.
BistanclaK 12th March, 2014 8:52pm
Hope hope hope hope. Under 100 IBU i dont drink it !!
d3lf 12th March, 2014 8:18pm
I chose UK Hops for home ground loyalty :)
Rab 12th March, 2014 8:02pm
Hope its more hops kill than 10 heads high
Rab 12th March, 2014 7:37pm
Would have went global for the session beer :( but if its high abv lets go big hops.Still fancy a selesion though.
Kal 12th March, 2014 2:36pm
Why would anyone choose uk hops over us ones its beyond me
joe p 12th March, 2014 2:18pm
gadfly, has it not occurred to you that everyone is voting for them to do a high abv beer? if you wanted sometheing different you could have asked your friends to vote!
Gadfly 12th March, 2014 1:46pm
Wow, a high ABV beer hopped to all hell. What a novelty.Please, guys, do something different.
Andre-v8 12th March, 2014 1:21pm
Lots of US Hops and Berry infused.PunkRock beer!
Ade 12th March, 2014 1:18pm
saintjj 12th March, 2014 12:43pm
Yeah, UK hops and berry-infused. Id love that.
miyuki 12th March, 2014 12:37pm
UK Hops!
myong-mo 12th March, 2014 12:36pm
I like uk hop.
Pete H., Nottm 12th March, 2014 12:19pm
US Hops. The more IBUs the better ....
HalfAnOuroboros 12th March, 2014 12:07pm
The fruitiness of Bramling Cross will work SO well, so UK all the way.
AleBeHonest 12th March, 2014 12:01pm
English hops! I fully support having berries as an option in tomorrows vote should UK hops win. This is shaping up beautifully.
UKHopChooser 12th March, 2014 11:59am
Watto 12th March, 2014 11:49am
From the choices it has to be us hops.. I would have liked mosiac tho..
Mikeyt86 12th March, 2014 11:37am
Dont set the bar low, go for the Simcoe!
Koichi O 12th March, 2014 11:31am
Id like UK hops.
philippst 12th March, 2014 11:18am
International Hops!
MSull 12th March, 2014 11:16am
US Hops, I need the bitterness!!!
jmdt83 12th March, 2014 11:13am
Global for me, would be great to have a red ale that wasnt like earwax.
Bagel 12th March, 2014 11:05am
Global!Reds are usually too bitter or funky, would be nice to see a fruitier, mellow take. =)
Scaro 12th March, 2014 10:57am
UK hops and infused with berries!!!
Kirkio 12th March, 2014 10:56am
Agreed with Hoppunk!
ThaTyger 12th March, 2014 10:54am
I vote UK, with some berries in the mix it would be nice if it didnt go overpowered on the hops. That is if berries get voted in there xD
rwebster1 12th March, 2014 10:49am
Love a bit of Motueka!
Blehninja 12th March, 2014 10:48am
Some nice UK hops. Some bitterness to balance the sweetness from the malts without overpowering the malts entirely.
Robbert 12th March, 2014 10:47am
UK, for sure...
Lupuloopy 12th March, 2014 10:46am
Something with a massive malt bill need a massive hop bill and lots of bitterness, especially if mashing for a sweeter full bodied beer. Which only leaves one choice in my mind! 120 IBU.
AOME17 12th March, 2014 10:43am
Enough big reds out there with bucket loads of US hops... Lets try UK!
rbrownlie 12th March, 2014 10:41am
US Hops all the way, I want that bitterness drilling my tastebuds into oblivion
Hoppunk 12th March, 2014 10:24am
Go for Simcoe and co!US Hops all the way!