#MASHTAG 2016: LABEL COMPETITION

Time to make the final decision for this year!

#MASHTAG 2016: LABEL COMPETITION

Our 2016 exercise in democratic beermaking has concluded, after another hugely successful #MashTag year with thousands of votes cast across all of our different channels. But guess what? We’re not done with the voting just yet – there’s one last judgement to be made.

We know what the beer will be, now we need you to choose what the bottle will look like.

#MashTag 2016 resulted in a 100IBU 10.5% triple IPA, hopped with Simcoe, Citra, Amarillo and Mosaic before being aged on oak chips and sour cherries. It’s going to be quite a beer! We called for entries as to what the label art should feature, and in true BrewDog style we were deluged with offerings – so we have put together a shortlist!

In fully democratic style, it’s over to you to select what outerwear #MashTag 2015 will be sporting, by voting on the poll below, which will close at 8pm on Monday the 25th April.

Carrie Gregory


Joel Masson

Jon Procter

Marty Breslin

Megs Higgins

UPDATE 02/05/2016

Thanks to everyone who voted - we can announce the winning entry was Marty Breslin's enigmatic raised fist of defiance! Congratulations to Marty and many thanks to everyone who took the trouble to design and submit an entry. Marty's work will adorn this year's #MashTag - but #MashTag 2017 will roll around soon enough!

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Comments (65)

Jon procter 07.05.2016 @ 10:22pm
Congratulations to Marty for winning! For those asking for a HD version of my dead bison write me on Twitter @jonprocterart and I can email it to you. Thanks to everyone who voted for me ????
BrewDog Rich 03.05.2016 @ 1:21pm
Cece - and everyone else - as you can see we've added the result into the blog post, and it was Marty Breslin's entry that won the day!
Cece 30.04.2016 @ 11:00am
Who has won?
Gwen 26.04.2016 @ 12:19am
Meg's design for the win!
AimieJ 25.04.2016 @ 10:36pm
Its gotta be Jon Procter & his awesome Bison...a beast of a label for a beast of a beer!
Maddy 25.04.2016 @ 10:07pm
Jon Proctor sums up BrewDog for me. Punchy and beautiful and a little bit twisted
Mark 25.04.2016 @ 8:59pm
Jon all the way
James (anti chav) goforth 25.04.2016 @ 8:41pm
Best by far is Jon Procter. Badass label simple but powerful. Others are too colourful or a rip off of an album cover!
Ralph 25.04.2016 @ 8:16pm
Megs is the best!!! Carrie's looks like beer for kids
Ben 25.04.2016 @ 7:35pm
Jon Proctor's easily wins this.
anonymous 25.04.2016 @ 6:24pm
Jon P, you amaze me. can't wait to see that bison in a cooler.
joan 25.04.2016 @ 6:22pm
I like Meg's design elements!
Andy 25.04.2016 @ 5:06pm
Marty Breslin total winner!!!!
Laura 25.04.2016 @ 4:35pm
Power to the People!! Marty gets my vote, strong, bold and in keeping with the brewdog brand!!!
Lynn 25.04.2016 @ 2:23am
Meg's all the way!!!
JOY 24.04.2016 @ 5:27pm
Strong,, powerful and great perspective.
Ross McCusker 24.04.2016 @ 11:04am
Jon Procter! That is a beast of a logo!!
Glenna 23.04.2016 @ 7:09pm
Megan's is the best refreshing a beer I would definitely want to try
JonM 23.04.2016 @ 6:40pm
Please put an HD version of Jon Procter's inspirational design in the Downloads section - best wallpaper in years.
Maureen 23.04.2016 @ 6:39pm
Love Megs design. I'm sure the spelling can be fixed.
Nathan D 23.04.2016 @ 5:15pm
Jon Proctor's label is amazing. Killer image.
Beerdude 23.04.2016 @ 4:16pm
Jon Procter all the way
Jim 23.04.2016 @ 3:52pm
It's between Marty n Jon, but I think Marty gets it, fist in the air, power to the people, that's the spirit of mashtag! Especially for a 10% bad boy!
Morris 23.04.2016 @ 12:34pm
Jon Procter's Bison for the win. Really incredible art work, clearly the best design and most in keeping with Brew Dog's image.
Clarence 23.04.2016 @ 12:02pm
The Bison represents, power and freedom. Much like BrewDog a powerful beer, not to be messed with and one that runs free from the corporate market. So Jon Procter all the way!
BrewDog Rich 23.04.2016 @ 11:32am
BeerGuy101 - It is a triple rather than tripel, but we're not unduly bothered, if a label with 'tripel' wins the poll we can work with the artist. It's not too big of a problem!
BeerGuy101 23.04.2016 @ 11:16am
As someone who also submitted a design proposal, the spelling of triple was a bit confusing as it was written both as triple and tripel on the call for designs page.
Hamish Campbell 23.04.2016 @ 9:23am
Jon Proctor by a mile.
MD 23.04.2016 @ 9:17am
Jon Procter all the way, really fine line work, and it stands out a mile.
Sveta 23.04.2016 @ 9:17am
Megs Higgins' entry is the best!
PICKofDARWEN 23.04.2016 @ 8:03am
Job Procter..... got to be for me his art is just the best.... the # simplicity of it but it # strikes the spot just like the ale will
Austin 23.04.2016 @ 7:59am
Jon Procter is the obvious choice for this
Jan 23.04.2016 @ 7:49am
Megs´ is a number one!!!
Gerry 23.04.2016 @ 7:47am
Meg's logo makes me buying and drinking this beer! Hope it will be her's.
Paul 23.04.2016 @ 7:19am
Megs is definitely the best. All of the other ones look exactly like something you've already seen on beer bottles before. Megs is original, and it includes the cherry element.
Paul 23.04.2016 @ 7:09am
Megs is definitely the best. All of the other ones look exactly like something you've already seen on beer bottles before. Megs is original, and it includes the cherry element.
skye_raven 23.04.2016 @ 6:26am
good luck meg!
Julie 22.04.2016 @ 11:31pm
What a fantastic label for the beer.
Dawn 22.04.2016 @ 11:07pm
Great label colour full and eye catching brilliant
Q 22.04.2016 @ 9:53pm
Not keen on Megs, on the basis it says Tripel not Triple. Little things like that. Hmm
Yuriy 22.04.2016 @ 9:41pm
Marty Breslin made a clear straight uncompromising statement of what is in the bottle
Trish 22.04.2016 @ 9:35pm
All great, but Marty Breslin stands out. Vibrant and eye catching.
Jacqui 22.04.2016 @ 9:29pm
Carrie's is No 1 for me, informative, attractive and eye catching!
Reubs 22.04.2016 @ 9:11pm
Marty Breslin's really stands out! Loving the red on black! I can see it on the shelves now! Powerful stuff!
Matty 22.04.2016 @ 8:46pm
Megan!
Because what has the fist or the cow to do with the beer?
Caz leech 22.04.2016 @ 6:38pm
Carrie s looks the best
Ken 22.04.2016 @ 6:29pm
Marty....10.5% deserves a big red fist
Shawn 22.04.2016 @ 5:42pm
Meg's is the best one. It looks like what should be on this beer!
Beer Swigging Pirate 22.04.2016 @ 5:27pm
Meg's couldn't be any less BrewDog looking.
Jon's for the win!
Danielle 22.04.2016 @ 4:57pm
Megs for me...most original, the rest make me think of something I've seen before.
Niko 22.04.2016 @ 4:45pm
Only Joe Proctor and Marty Breslin got the theme right IMHO
It's a Tripple Ipa 100 IBU, 10,5 ABV for god sake, you can't have some ???????????? on the label
ALEX O 22.04.2016 @ 4:37pm
Gotta be that Joel one
Eva 22.04.2016 @ 3:48pm
Megs' is the best!
Dan 22.04.2016 @ 3:03pm
I was torn between Joel and Jon's entries.

Went for Joel in the end. Liked the colours and the sense of gravitas!
David 22.04.2016 @ 2:59pm
Joel Masson is my vote
BottleShopDrew 22.04.2016 @ 2:56pm
Jon Procter has made art, it's a label worthy of a Studio Ghibli DVD, nevermind the new Mashtag. (Though the new Mashtag sounds totally badass BTDubs.)
Stephen P 22.04.2016 @ 2:00pm
Megs all the way
Carl 22.04.2016 @ 1:15pm
Jon Procter's gets it for me, love the stark imagery. It's a shame it'll likely need the usual text info adding onto it before it's put on the bottle.
shtrudlpudl 22.04.2016 @ 1:12pm
Joel Masson good job :D
Kirkio 22.04.2016 @ 12:59pm
John Procter's is fucking beautiful. If it doesn't win I'd be gutted (no disrespect to the other entries, all are very good!).
Ross S 22.04.2016 @ 12:27pm
Bison one is alright, kinda uninformative though...
Joel Masson's one is the best one for sure.
Pete H 22.04.2016 @ 11:52am
What !
No label from Mark Green this year ?
Lisa 22.04.2016 @ 11:35am
Really Like Marin Breslins - Strong Visual. Will look great on a bottle.
nick 22.04.2016 @ 11:23am
the stonehenge one looks pretty cool, also reminds me a bit of monty python somehow
David 22.04.2016 @ 11:07am
John Procter for me