#MashTag Label Shortlist
beer by the people, for the people
MashTag was an epic experiment in crowdsourcing, which handed the keys to the brewery over to craft beer drinkers for a week. We asked you guys to direct various all the elements of the brew and you decided to brew a 7.5% American Brown Ale with oak chips and hazelnuts (Yum!). The beer is currently fermenting away nicely in tank.
We also invited all the creative craft beer fans out there to design the label that we'll use on the bottle. With this beer, even the label is going to be designed and decided on by you guys. Staying true to the cause, we have naturally shortlisted the top designs for the label and are putting it up for the vote!
Check out the top #MashTag label options below, and vote up your favourite in the comments box. You can also tweet us or leave your vote on our facebook page. The chosen bottle design will be seen in all BrewDog bars across the UK once the beer launches, and will be available to buy from the online shop. Power to the people!
Option 1: Jakob Wiberg
Option 2: Viki Vortex
Option 3: Andres Rohtma
Option 4: Rob Mackay
Cast your votes by the end of Wednesday 17th April. Happy voting scamps!