Meet the Families
We've been having a tidy.
As you'll no doubt be aware by now, we've got a new look, and many users of our online shop will already have our new Punk IPA bottles in their paws as these have now started rolling out from Brew HQ! The new designs will be appearing gradually across our beers in the coming weeks.
In line with our new look, we've also been working on rejigging our beers into more comprehensive and easy-to-navigate families. This restructure is intended to make it a bit clearer what to expect from our ranges, which were previously a bit loose and unpredictable. We've taken the opportunity that the new branding gave us to give each family its own look and feel to reflect where it's come from and what's inside the bottle. This should hopefully communicate the intensity of some beers, the idiosyncrasies of others and the downright craziness of those at the furthest extremes.
Here's the low down on our families…
Say hello to headliners. You've likely met them all before, so they shouldn't be too difficult to get acquainted with. The Headliners are our permanently available range. We'll have them in our bars and online shop all the time, they're our most popular beers and they're the ones we brew most frequently. They all sit below 6% ABV, and they're all relatively accessible (no mental barrel ageing or bizarre ingredients here), and at the moment these beers are Punk IPA, Dead Pony Pale Ale, Five AM Red Ale and Brixton Porter. We'll be adding a lager to this range (to replace Fake Lager) in around September – stay tuned for news on that new beer!
As their name suggests, these beers have been turned up to 11. These are our stronger, more complex beers. The older, freakier brothers and sisters of the Headliners, if you will. All sitting over 6% ABV, these beers are more intense and their depth and strength is communicated in the design adorning the bottle. Here you'll find Hardcore IPA, Dogma, Cocoa Psycho, Tokyo*, Jackhammer and Libertine Black Ale. They'll all be regularly available albeit less permanently than the Headliners.
The small batch family consists of all our weird, one-off beers. The creative, boundary-pushing beers featuring custom label art from equally as artistic illustrators. This family is also home to our occassional brews, such as the 0.5% ABV Nanny State and Electric India.
You didn't think we'd forget about our old friend Abstrakt did you?! Don't worry, we've not touched these. They will still be released every 4 months (ish) and will continue to push expectations of what beer is and what it can be. They'll always be very small batches, and they'll always be big, bold, collectable beers with a story to tell. We'll be giving their packaging a bit of a refresh towards Autumn of this year as well.
We're not removing any beers from our lineup, we're just restructuring them to make more sense. They're all still the same recipe and the same ingredients, and the keg, bottle and can sizes will remain the same. Keep an eye out for these new labels rocking out from Brew HQ in the coming weeks.