Never Mind The Anabolics!

a documentary. by BrewDog

It is about time the greatest sporting event on the planet was not sponsored by fast food companies, sugary fizzy drinks producers or monolithic multi-national brewers. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse).

So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time increase the chances of winning.

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This is Never Mind the Anabolics. A 6.5% India Pale Ale infused with creatine, guarana, ginseng, gingo, maca powder, matcha tea and kola nut.

Why waste time training hard? This little beauty does the hard work for you. Guaranteed to boost your sporting ability in an almost completely legal way. Most of the performance enhancing additives we infused into this ale are banned for professional athletes. But winning by any possible means is the name of the game here.

You can get your paws on the beer here:

 

We will also be launching the beer on draft in all BrewDog bars this Saturday from 6pm. Rumour has it all the staff are dressing up in athletic themed outfits.

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We are also inviting you guys to either comment below or use the twitter hash tag #FakeTheStage to joke about tenuous sponsorship opportunities the games has yet to tap into.

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Comments (20)

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Julio 26th July, 2012 9:00pm
Maradona should have drink this instead of ephedrine... aunque igual la rompió!!!.-Cheers from Argentina
lynn 26th July, 2012 8:53pm
oh Dan.. at your inappropriate best!
SashDog 26th July, 2012 5:23pm
I will be attending the event at the Edinburgh Dawg this coming Saturday for a truly Olympian sesh. After my usual training stint on the Hardcore IPA, I shall look upon this magical new elixir to rejuvenate my athletic abilities. If that fails, Bring on the Paralympics !!!! YAY ! BrewDog Rocks !
SuzanneK27 25th July, 2012 9:10pm
Beauty, social commentary, humour and beer: BDog do it again. Thank you for supplying the antidote to nationalistic flag-waving, multinational advertising, and the fugly 'Wenlock' mascot thingy (what the hell is it?). My personal hell is that I've had to go for 3 weeks without a BDog, and have another week to go. Please save me a few anabolics, will be down as soon as I can.
John B 25th July, 2012 12:44pm
Awesome.If I mix this with Royal Virility Performance will I become Super Man?Costumes are immense.
TheDavisDiet 25th July, 2012 11:59am
EPIC!I never thought @BrewDogBrian could get anymore ginger, but you have proved me wrong. He looks like a fucking Irn-Bru Bar.Awesome effort.
Nathanial 25th July, 2012 10:44am
v epiclove the outfits in the video
Samantha 25th July, 2012 10:44am
Looking forward to my order arriving.
Adrian M 25th July, 2012 10:43am
BrewDog rock! great video too guys.nothing like an alternative perspective on things.
Daniel 25th July, 2012 10:41am
ordered! hopefully they'll arrive in time for the opening ceremony!
Magnus Svensson 25th July, 2012 10:38am
"I may not have the most erotic physique" - Epic line!
Jonas 25th July, 2012 10:38am
@johncolemanuk Makes no difference - there are plenty of alcoholic drinks on the market with stimulants and other ingredients that alone are allowed to claim physical benefits (caffeine being the obvious example) but the alcoholic content means they can't be advertised as such.
Bex 25th July, 2012 10:27am
Love the video.It is amazing.Hot costumes guys!
Paul M 25th July, 2012 10:27am
‎6 Bottles Purchased
Robert 25th July, 2012 10:27am
That's nuts! ship them to holland please!
johncolemanuk 25th July, 2012 10:25am
@jonas I would presume the difference being this beer does actually have a beneficial physical effect because of the ingredients it contains.
Nathan 25th July, 2012 10:24am
Its just a joke jonas, smile mate!
Jonas 25th July, 2012 10:16am
Maybe I'm wrong, but isn't advertising alcoholic products as having a beneficial physical effect illegal?
James, BrewDog 25th July, 2012 10:11am
It was a mistake on the sample label. The beer is 6.5%
finn 25th July, 2012 10:07am
how come the bottles in this pic say 7.5%?