Punk IPA Cans, Hardcore IPA and 5am Saint to launch in Sainsburys
new national listings from March 23rd
We are delighted to officially announced the launch of our flagship beer, Punk IPA in cans in Sainsbury's stores nationwide. The 330ml cans will be available exclusively from Sainsbury’s for 12 months and the retailer will now also stock our popular 5AM Saint red ale and world beer cup winning 9.2% ABV Hardcore IPA.
The deal, based on the strong sales of Punk bottles in Sainsbury's, makes the retailer a key partner for BrewDog with Punk IPA, 5am Saint and Hardcore soon to be available in 350 Sainsbury’s outlets all over the UK.
Punk IPA has been our most successful beer so far, and the launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. We want to make everyone as passionate about beer as we are and in addition to the can launch, the fact that Sainsbury’s is now stocking a 9.2% ABV IPA proves that we’re already making great headway. Industrial beer’s days are numbered.
Punk IPA will be the only craft beer available in cans in the UK, with the packaging completely eliminating the risk of light damage to the beer, whilst reducing environmental impact and being easier to transport and recycle.
We hosted a poll on our website, with 87% of drinkers voting that the introduction of Punk IPA in cans was a good idea.
Punk IPA in cans, Hardcore IPA and 5am Saint will be available from most Sainsbury’s stores, nationwide from 23rd March.
If you can't wait until then, you can buy some Punk Cans here http://www.brewdog.com/product/punk-ipa-can