RESPONSE TO BREWDOG TOKYO* STORY, by Richard Dinwoodie
A sensible voice in the debate
RESPONSE TO BREWDOG TOKYO* STORY, 28 JULY, 2009
Richard Dinwoodie of Borough Market's Utobeer & co-owner of the multi award-winning Rake bar says:
"As the only London stockist of BrewDog's Tokyo we would like to refute the claims made about BrewDog's Tokyo beer in the article dated July 28, 2009.
"As a responsible drinks retailer we are not focusing on the alcoholic strength of the beer but the artisan nature and quality of the product.
"For a third of a pint of Tokyo we will be charging in excess of £6 and there is no way that this encourages binge drinking, particularly when you can currently purchase a 100ml of 7.5%ABV White Lightning at Sainsbury's for 15.4p yet we are charging £3.17 for the same quantity of Tokyo beer at 18.5%, you do the maths!"
"The customers in our bar and at our market stall often buy one of these beers to treat it like a fine cognac or whisky and to put into brandy balloons to share, not to down in one.
"The focus on this one special beer is utterly spurious, BrewDog offers a range of beers starting 2.4%ABV, so to single this particular beer out is just a case of pandering to binge drinking mania.You don't ever see a story about ‘well done BrewDog for producing a great tasting low ABV beer', this is just sensationalism and scaremongering of the worst kind."
And in response to the comments that it exceeds the daily allowance for women, leading female beer writer Melissa Cole says: "This is not a beer to drink alone, it is to share as the ideal digestif to a good dinner; claims that this encourages binge drinking are nonsense, if nothing else the price point is utterly prohibitive."
You can buy some here: http://www.brewdog.com/product.php?id=26