Sainsbury's 2009 Beer Competition Competition
go to Sainsbury's, fill trolley with BrewDogs
BrewDog completely rocked out the 2009 Sainsbury's Beer 2009 Competition: 3 of the final 15 are BrewDog beers. These beers are now in Sainsbury's stores for you to buy. The 2 winners, which will be given a full listing. The winners will be be the most bought beers by Sainsbury's customers over the next month. So we need your help to try and turn this into a permanent listing!
The wicked thing is that the BrewDog beers in the final 15 are Hardcore IPA, Dogma and Chaos Theory. These represent some of the most extreme and directional beers in our line up and we are really excited that a lot of people are going to be able to try them as a result of this competition.
So here is the challenge peeps
1 - Go to Sainsbury's and buy 20 bottles of BrewDog (Hardcore IPA, Chaos Theory and Dogma), they are on a 4 for the price of 3 deal so this will be good value.
2 - take a picture of the beer you bought and email the picture to firstname.lastname@example.org It does not have to be a super picture or anything, just enough so we can see you bought the beers. Update - we now want to see you in the picture with your beer!
3 - Every person who emails us a picture will be sent a super cool BrewDog goody box including 3 bottles of a very exciting prototype beer which no-one has even heard of yet. Punk Monk! We will also publish all the photos on our blog.
Dogma, the controversial beer originally known as Speedball, and is now available in Sainsbury's branches across the UK as customers are given control to choose which beer from the final 15 will gain a prestigious national listing. Dogma is brewed with Scottish Heather Honey, Californian Poppy, Kola Nut and Guarana.
Joining Dogma on Sainsbury's shelves will be BrewDog's Hardcore IPA - the first 150 IBU+ double IPA ever brewed in the UK. Containing more International Bitterness Units (IBUs) than any other UK beer, it is a huge, insanely hopped West Coast IPA .Find out more here: www.brewdog.com/blog-article.php?id=70
Chaos Theory, a copper pacific IPA which was described by Blog O'Beer's Darren Turpin as a ‘relentless onslaught of flavour upon flavour' will also join the Sainsbury's line up. Chaos Theory has already proved a hit with beer lovers who voted it top in a prototype challenge which BrewDog ran: www.brewdog.com/blog-article.php?id=32
Keep Rocking in the Free World
Update: the photos have already started coming in.....