Stone Enjoy By 08.16.14 IPA hits BrewDog!
Enjoy By IPA hits the UK for the first time!
Hold onto your seats, beer fans, this one will knock you for six.
As you well know, Stone is one of our favourite breweries worldwide. James has said if he wasn't running BrewDog, he'd want to work at Stone (or be Captain of a fishing trawler. I digress.). With that, we are super psyched to announce we will be launching the first shipment of their outstanding Enjoy By IPA outside the USA next week!
We have secured a limited number of bottles of this insanely cool beer, and we are air freighting it across so it will arrive in our bars a mere 7 days after it is released by the brewery! Considering they're based in San Diego, this excites us greatly.
The Stone Enjoy By… series is dead cool as all bottles must be sold and consumed by the date on the bottle, ensuring optimal freshness is enjoyed by every drinker. As this is Enjoy By 8.16.14 IPA (and it's a Yank date, so switch 'em round) we will have just 29 days to get this beer into your paws!
Enjoy By 8.16.14 IPA will hit BrewDog UK bars and BottleDog on 23rd July*, and they will be the only places in the UK (or anywhere else outside the USA) that you can get hold of it! CAN YOU TELL WE ARE EXCITED?
In addition to being a super cool brew (and Martin's FAVOURITE EVER BEER) there's also some fun we can have around it. The "Enjoy By O Meter" tracks where in the world people are enjoying the beer, and this will be the first time there'll be people outside America appearing on it, so get involved! When you try the beer, tweet about it using the hashtags #EnjoyBy AND #BrewDog and your tweets will appear on the site. If Stone don't hear that you're enjoying it, it might not come back to the UK, so make sure you make some noise! (Online that is, we don't want the neighbours to complain.)
This beer is amazing, delicious and well worth checking out, so hit our UK bars from 6pm on Wednesday 23rd July to try it. We will see you there.
*We originally planned to launch the Enjoy By 8.16.14 IPA on Fri 18th but the shipment was delayed from the US.