Telling stories…


Back in the day, as we all bathed in the scintillating feel-good glow of the dud that was the Y2K bug, technology switched on to a new trend – blogging. For a short, keyboard-thrashing moment, blogs became the thing to adopt. It seemed like everyone had one. Three months later, only 2% of people had one, as the other 98% had become silent, sitting there with the last post never to be followed up. Most of them still exist, online time capsules depicting forgotten moments, forever unchanging as the rest of the internet cascades onwards.

But since then, there’s been something of a quiet revolution – blogs and bloggers are now (rightly) taken seriously, their opinions tracked and responded to. Seen as the true conveyors of unbiased opinion on the internet, they have become viable sources of information, trusted by their readers. In fact, to complete the circle of irony, mainstream news outlets now have blogs to get their content out with more degree of immediacy, and intimacy.

Here at BrewDog, we recognise how important beer bloggers are to our industry – committed men and women with a genuine passion for getting across their personal viewpoint, or telling others the stories they uncover. As we try and engage with bloggers as often as possible, we felt it might be useful to think of them more as a family; a connected series of groups.

But what are those groups? Here’s our take…



The Reviewers

Carrier bag-clinking bottle shop warriors, these bloggers are also the ones you see subtly moving their notebooks out of shot when they take photos of their pints. The blog isn’t simply a means to justify their drinking (although it certainly helps), they blog to keep record of what they have tried. Other people read them because they are a great resource – it gives a mental note of what to drink when setting off for a night out. We love them because they tell it like it is.

Who we follow – Beers I’ve Known, The Beer Nut, Look at Brew 



The Newshounds

A fusillade of fast-refreshing blogging is their weaponry, and press releases their ammunition. Newshounds love being in the know. Some are CTRL-V dry, others add a depth of analysis – but without knowing what’s going on in the world of craft beer, we’d all be none the wiser. They break beery news before all other beer bloggers have realised they even have hangovers. Newshounds are simply the repository of all that needs to be known.

Who we follow – Beer Today, Pete Brown, Beer Pulse



The Creatives

Writing for the sheer joy of doing so, for these bloggers the process is every bit as important as the subject. It’s also an outlet for their frustrations, and a chance to elevate beer to the mainstream – where they (and we) know it belongs. We love Creatives because their blogs change daily; they are continually interesting. Florid, lengthy commentary, pithy, precise questions or both-barrel rants – their blog posts are always perfect lunchtime fodder.

Who we follow – Boak & Bailey, Chris Hall, The Evening Brews, Are You Tasting the Pith?



The Historicos

A look into the past, through the scribbling of long dead brewers and drinkers; Historicos are fascinated by knowledge gained through studying archives and ledgers. People who read them feel exactly the same way, and share the burden of preserving our brewing legacy. For Historicos, it’s a hobby more than anything – you get the feeling they would continue blogging even if there were nobody around to read it. Which would be a shame, as their writing has genuine importance.

Who we follow – Shut Up About Barclay Perkins, Zythophile



The Enthusiasts

There has literally never been a better time to blog about beer than now. Than right now. Well, maybe next week when that ticket-only barrel-aged imperial release comes to town. And you know what? It’s impossible not to agree. These guys are tech-savvy and instantly aware if something new and exciting is on the beery horizon. Beer is fun – nobody should ever forget that – and the Enthusiasts do a brilliant job of reminding us all that’s great about modern brewing.

Who we follow – Total Ales, It Comes in Pints?, Oh Beery Me, Pencil and Spoon



The Homebrewers

The active Homebrew community is another reason why blogging is a hugely important resource. Fellow kitchen brewers can get advice or help, as journeys are charted from syrup to all-grain (and beyond) in exciting, excruciating detail. Many professional brewers start at home; who knows how many have been inspired to move up having contracted ‘kit envy’ from reading the blogs of fellow homebrewers? These blogs are about much more than documenting skill; they are a goldmine.

Who we follow – Broadford Brewer, The Mad Fermentationist, Brew Dudes



The Many Others

Blogging is so vibrant and individual, there has to be an ‘other’ category. These bloggers put their thoughts across in such an interesting way it makes you take notice. Choosing to blog for any number of reasons, they reflect the personalities of the people behind them, making you realise (if this post hasn’t finally done so) that blogging succeeds in remaining relevant because there is a constantly-refreshing stream of different viewpoints appearing.

Who we follow – Enormous Face, Pints and Panels, The Craft Beer Channel



Which beer blogs do you read on a regular basis? And if you’re a beer blogger, in which of these groupings do you see yourself…?

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Comments (19)

nwbeerguide 10.02.2015 @ 3:33pm
Hey. I would say ours ( is more newsy than anything. Otherwise it might be just like The many others. Thanks for giving back to the freelancers who promote great beer.Cheers
Velky Al 05.02.2015 @ 12:53pm
MickeyS - not the first time I have been called a heretic! Glad youre enjoying Fuggled.
Richard T 05.02.2015 @ 9:12am
MickeyS - Heretics! Great idea for a further category...
Big Chinwell 04.02.2015 @ 6:24pm
Think mine falls into a few... No beer travel section though?
MickeyS 04.02.2015 @ 5:59pm
I love reading the heretics, those that dont drink the kool, Pivni-Filosof, A Good Beer Blog
gchisnall 04.02.2015 @ 1:05pm
Im in the Drink craftbeer category
James 03.02.2015 @ 5:00pm
Firmly in the reviewer category... For now ;D ~/Http://
Tierney 03.02.2015 @ 2:26pm
Somewhere between the creative and the newshounds with a bit of the reviewer.Stouts &
Joey Pint Sized 03.02.2015 @ 1:40pm
Definitely split between the Enthusiast and Homebrewer categories. Love it, brew it, shout about it.
Dan Schonhaar 03.02.2015 @ 1:26pm
I definitely fall into the reviewer category. Im no wordsmith but I knows what I likes!
Rach | lookatbrew 03.02.2015 @ 1:22pm
Cheers for the mention guys!
Richard T 03.02.2015 @ 1:22pm
We can supply printed copies for any Historicos reading... ;)
vikkithevamp 03.02.2015 @ 12:44pm
And the local guys @chesterbeerblog who bring great beers one pint at a time
Dominic 03.02.2015 @ 12:34pm
Certainly put myself in the reviewer band as that is my musical background too. written for music sites for about eight years now, and it is immensly frustrating how online is seen as inferior to print despite having great scope, flexibility and speed. So it is wonderful to see someone recognise that we can a boon! Bravo!
Matt Curtis 03.02.2015 @ 12:29pm
Thanks for mentioning my blog guys! :D
beersiveknown 03.02.2015 @ 12:23pm
@lupuloopy thats vlogging NOt blogging ;)
TheBeerList 03.02.2015 @ 12:10pm
Check out and follow the Instagram on @thebeerlist
Bernt 03.02.2015 @ 11:56am
Enormous Face!! Hahaha brilliant
Lupuloopy 03.02.2015 @ 11:38am
You omitted Real Ale Craft Beer! left Simon out! Yes, he who reviewed Budweiser, the King of Cleaning Products, a mere 23 hours ago!How could you??!!