The BrewDog App, Loyalty Scheme & Equity for Punks
Pints make prizes!
Many of you will have already started using our BrewDog app, and thanks for all the feedback you guys have sent to help us improve it. Now comes the next phase, which is one we're super psyched about, it's almost time to start cashing in some points on the app in exchange for challenges!
To do so, you need to get yourself a BrewDog Loyalty Card. There are 2 ways to do this:
1. If you are an Equity Punk...
Firstly, all Equity Punk investors automatically get a free Equity Punk card which will double as their loyalty card. You can invest in BrewDog at www.brewdog.com/equityforpunks
If you have invested in EFP III, your new EFP card will have a magnetic strip on the back and will double as your BrewDog loyalty card.
For those who invested in Equity Punks I or II, you will be sent an email next week with details on how to register for your card which will be free of charge. It will be like your current EFP card but will contain the magnetic strip to accumulate your loyalty points with BrewDog.
2. If you're not an Equity Punk...
If you'd like to become an Equity Punk and get your loyalty card nice and quick and easy, hit up www.brewdog.com/equityforpunks to invest. If not, here's how non Equity Punks can get their paws on a loyalty card:
1. Visit a BrewDog bar and pick up one of our core range cards
2. Write your name and email on one side, and flip it over to choose the beer you fancy first
3. Buy each of the 5 beers on the reverse (from our bars) and get the bar staff to stamp the card on the relevant beer name from our core range.
4. When you've finished, give it to the bar staff, who will verify your card and fire off your details to BrewDog HQ.
5. You will be sent a loyalty card which features a magical mystical magnetic strip (We're easily impressed...).
6. Once you've got your card, flash it at the bar staff every time you buy a beer and they'll swipe it to get your points straight over to you on the app! Beers you buy at www.brewdog.com/shop will also add points to your BrewDog account.
Hit the bar this week to start collecting the core range and set yourself on your merry way to becoming a digital craft beer don.
We are also constantly evolving our new app. It currently lets you find your nearest BrewDog bar, gives you live information about what beers each BrewDog bars have in tap, let’s you check in and log visits and also enables you to collect loyalty points.
If you have any comments or feedback on our app, please email them to firstname.lastname@example.org including the make, model and operating system of your device.