THE BREWDOG BLUEPRINT

A manifesto for the next Decade of Dog

Download the BrewDog blueprint here.

Today, we officially unveil our blueprint for the coming months and years. This compilation of 30+ initiatives proves our unwavering commitment to craft beer, to quality, to our teams, to our community and to our mission.

Since day 1, we have had one focus as a business – to make other people as passionate about great craft beer as we are. Every single item within this blueprint is a testament to that focus, and proves our unrelenting ambition to get more people drinking craft beer, and to engineer a whole new type of business model.

From Europe’s first refrigerated warehouse for beer, to bringing back cask, to handing more decisions over to our 90,000-strong community of Equity Punks, to opening our brewery to the UK’s independent craft beer scene for a day – this bible for beery enlightenment will steer BrewDog on the straight and narrow for the next 12 months at least.

Download the BrewDog blueprint here.

Team BrewDog

Share This

Join the Discussion

Comments (46)

Add comment
Al Cammo 15.10.2018 @ 9:38pm
What about a mango IPA?
Adam R H 13.10.2018 @ 8:24am
Would love to see Electric India keep going. That beer is dope!
Sean H 12.10.2018 @ 12:34pm
Any future Plans for a Brewdog bar in Vienna? Moved from London last year & craft beer is catching on here big time, definitely a market
Eamonn 11.10.2018 @ 3:14pm
Well done all. Obviously a lot of work has gone into the Blueprint. Love the idea of the free beer school. I did a paid one a few months back & loved the experience . A really strong core beer range for 2019. So glad Clockwork, Elvis & Hazy Jane are still part of it.
Looking forward to the 30 Day IPA
Reducing plastic packaging & shortening payments terms are all key things that make the Brewdog community different. All big companies need small suppliers & for small suppliers cash flow is key to them.Keep up the good work
David P 10.10.2018 @ 10:18pm
Forget 5AM where is the Jack Hammer?
Michael 10.10.2018 @ 9:09pm
Please can Middlesbrough near the university be a option soon. Or even next to my house be better
Peter kay 10.10.2018 @ 6:47pm
Get brewing
Mike 10.10.2018 @ 5:18pm
Any chance of a cask arriving in Brussels any time soon?
I do miss cask ales..
Gordon 10.10.2018 @ 4:24pm
I'd love for the non-alcoholic Raspberry Blitz to become a year-round offering. Nanny State sells brilliantly, and as a frequent driver and lover of sour beer it's brilliant to see Raspberry Blitz on the menu.

I've bought several of the multipack from Tesco - please Pettis be a regular thing!
BrewDog Rich 10.10.2018 @ 9:43am
Ken - We are planning a brewery in Shanghai so that should have the Asian market covered, we know how many people there are getting into craft beer!

Dave / Nicholas - 5AM Saint is likely moving to become our winter seasonal release for 2019, so it will be available in cans and 660ml bomber bottles from the autumn
Ken 10.10.2018 @ 4:04am
The Asian craft beer market is still expanding rapidly but Brewdog is strikingly absent in Hong Kong, Singapore and other key locations. Maybe you can supply from Australia once that brewery opens and team up with some people to open bars in key Asian cities?
Jack-365 09.10.2018 @ 10:59pm
Can you not offer a 6 car delivery, monthly instead?
Dave M 09.10.2018 @ 10:23pm
No 5AM!!!!!! Noooooooooooooo!
Nicholas Norris 09.10.2018 @ 9:23pm
Firstly I’m in support of fanzine going to monthly, I drink a wide variety of beers from all over the world and felt that fortnightly was too much for me but monthly I might go for to keep in touch with what brewdog are up to!
Secondly where the flip is 5AM that’s my original craft beer that got me into the whole thing and still possibly one of my top brewdog beers! Cmon don’t loose it!
Catch you at AGM 2019! Cheers
Alan G 09.10.2018 @ 8:34pm
Have no complaints with the freshening up of the line up but what's happening with some of the regular beers like 5am saint? Also it be awesome to make Raspberry Rivet a seasonal.

And is Cybernaught like Cloud Cartel as that was one of the best fanzine releases so far

thanks for the great beer!
AListair. M aka APM 09.10.2018 @ 8:30pm
Like the idea of monthly Fanzine and eagerly waiting for Inverurie to open!
Neil Flint 09.10.2018 @ 7:54pm
Impressed with the content of the blueprint particularly the beer quality, social and environmental aspects.

You are certainly a company that I would like to work for, as well as being an Equity Punk. Perhaps one day.

I think Fanzine moving to monthly makes sense. There have been some excellent beers in this. A particular favourite being the barley wine.

I look forward to the next 12 months and beyond.
Guy M 09.10.2018 @ 7:10pm
Some great initiatives in your blueprint, but got to say, really disappointed in the move to a monthly subscription for the fanzine. Fortnightly was just right for me, particularly as I don’t have access to any BrewDog bars.
The Old Dead Pig 09.10.2018 @ 6:26pm
Not happy that the Fanzine will be delivered half as often - really enjoyed it since it started. However if it means no more lager or saison beer I will be reasonably happy! And please could you re-release Dog F at some point?
Karl B 09.10.2018 @ 4:15pm
I haven't looked at the blueprint yet, only read the comments below. I for one can throw support behind plans to reduce Fanzine to monthly. As a recent subscriber (8 weeks), I'm struggling to keep up!! Don't get me wrong, it goes without saying, I am a huge fan... but I don't drink Brewdog exclusively. I was considering cancelling for a few weeks and perhaps starting up again in the future, once I've cleared the backlog...!! But perhaps now I won't need to.
Luke K 09.10.2018 @ 4:04pm
Gutted about Fanzine going monthly. Fortnightly was just right for me. I am pretty bummed about this.
BrewDog Rich 09.10.2018 @ 3:57pm
Taher - Try now > https://www.brewdog.com/lowdown/downloads/hoppropaganda
Taher G 09.10.2018 @ 2:24pm
Brewdog Rich - Still can't get it. Is it region/ISP locked? I am trying from overseas and I had the same problem with the prospectus. For some reason, everything in the download page works. I will keep looking for it there...
Dave 09.10.2018 @ 1:29pm
Keep up the great work ..... and your best beer 5am!
Tom M 09.10.2018 @ 1:00pm
Love the open and inclusive strategy that is everything about why people invest in this epic business! Just one thing missing for me...5am?! My favourite!
Ryan O 09.10.2018 @ 12:04pm
Really liking the look of all the plans - the franchising idea is fantastic to get the brewdog name out there more. Am I right in thinking Electric India appears to be no more?! Absoluely gutted if so, was the first beer that really turned me on to Brewdog!
BrewDog Rich 09.10.2018 @ 11:57am
Taher - We updated the document so if you refresh and try again hopefully it should work. But that's a great idea about the downloads section, I'll get it added to there too
BrewDog Rich 09.10.2018 @ 11:46am
Andrew S - I believe we will be scheduling in another trading day once Equity for Punks V concludes (as we cannot legally have a trading window and a share offer open at the same time). So stand by for further news on this!

Jack T - Rest assured we will never work with anybody who would cut corners
Taher G 09.10.2018 @ 11:41am
Aargh! Can't download it. Can you put it as a link on your downloads page? All of those work but this link doesn't work for me.
CMG 09.10.2018 @ 10:42am
Put me down as another who will miss the fortnightly Fanzine beers, but I do appreciate that sometimes you need to make changes, and you can't keep everyone happy all the time.

It's great to see that your independence is still hugely important to Brewdog, and I look forward to spending the next decade drinking your beer, visiting your bars, and continuing to pester you guys to put TNP back in the bigger bottles.
Andrew N 09.10.2018 @ 10:37am
The Futures bright, the future's Craft. Long live the Dog.
Jack T 09.10.2018 @ 10:37am
The zero plastic should be front page, not back! This is a great achievement and should be shouted about. Slightly concerned about the franchising. How will Brewdog ensure that the proper level of care is provided regarding the beer? I would hate to see the brand tainted by some people who cut corners.
Neil M 09.10.2018 @ 10:16am
Not pleased about Fanzine going monthly. 3 beers a fortnight was just right for me personally. If we got 6 beers once a month, then fair enough but 3 a month hardly makes it seem worth bothering with anymore.
Mark L 09.10.2018 @ 9:53am
Please get sent to Coventry soon. Are we the biggest City that is Brewdogless?
Love to see a collabaration with Jopen in Haarlem, Netherlands.
Also Twisted Barrel in our fair Coventry.
Peter 09.10.2018 @ 9:51am
Fanzine to be monthly.… loved the bi-weekly. Any possibility to have Fanzine on a monthly basis but instead of 3 beers a 4-pack or a 6-pack?

Otherwise, a top notch manifesto!
Andrew S 09.10.2018 @ 9:50am
Don’t get me wrong I got involved in brewdog because I have a passion for what they believe in. I also love everything planned for the next 10 years. I am however surprised there is still no plans on brewdog shares being more accessible for trading. I certainly didn’t expect dividends I know brewdog is about creating excellent beer and making everyone they can discover and love it like I do. I’m just surprised there was. I thing on equity punks investments. If I’m wrong I welcome any feedback cheers ????
BrewDog Rich 09.10.2018 @ 9:45am
Chris - There are a few TBC's in there, I don't believe the line-up is 100% confirmed yet. Plus Born to Die is back and a new West Coast IPA is in the line-up too
Tom S 09.10.2018 @ 9:45am
Big fan of the local guest lines. Will give an added incentive to check out the bars in new cities / towns & supports local.
Chris Sansbury 09.10.2018 @ 9:36am
There's something missing from the 2019 range of beers. Jackhammer (and 5am). This makes me extremely disappointed. Struggling to read beyond that TBH.

#bringbackjack
BrewDog Rich 09.10.2018 @ 9:33am
Maxwell - That one caught my eye too ;)

Meatbin - It was a balancing act for sure but we asked a lot of people and monthly rather than weekly was the main request for how to move forward with Fanzine!
Tom 09.10.2018 @ 9:30am
Other companies should do the same when it comes to plastic. Well done ????
Vince 09.10.2018 @ 9:28am
Constantly positive news and progression, long may it continue!!
meatbin 09.10.2018 @ 9:21am
Shame Fanzine is going monthly, I loved the frequently changing beers every couple of weeks.

Monthly is too long to wait for 3 beers, think I'll look at a different service now.
Chris B 09.10.2018 @ 9:17am
Flights out to Columbus.... ????????
Maxwell 09.10.2018 @ 9:04am
Those collaborations look interesting, the Sierra Nevada one in particular
Phil 09.10.2018 @ 8:52am
cask beer? Holy hell. Yes please