Tuesday night focus group: The Beer Name Dilema
get involved in the BrewDog beer naming process.
I have been struggling a little bit for creativity recently. I think the combination of excessive travelling, time zone hopping, not sleeping too well and being far more stressed out than I usually am has taken its toll on left side of my brain.
We like to consider ourselves pretty democratic here and love getting the people who drink our beer involved in the decisions we make. So we want to get you involved in easing my writer's block, taking the pressure off my creativity and helping us name our new little baby. And yes, we know it is not an actual baby but this is far more important!
So we want you to submit name suggestions for our new beer. With stalwarts such as Punk IPA, 77, How to Disappear Completely and Tokyo in our line-up the pressure is now on your shoulders to come up with something killer. Up for the challenge?
Our beer naming criteria is pretty simply: it has to be something which no other UK brewery would do - be it too cool, too edgy, too intelligent, whatever. The key thing for us is calling our beers something unique and different, doing similar things to everyone else is of no interest to us at all.
The beer itself is going to be a limited edition cask special. A 5% hop-bomb red ale. Far more hoppy than bitter, with a robust red malt base it blends American and New Zealand hops and is dry-hopped to hell too.
So this is our chance to name a BrewDog beer. Just leave your suggestions below. The winner will obviously get a few cases of free beer and serious blagging rights.
Keep Rocking in the Free World