Tuesday night focus group: The Beer Name Dilema

get involved in the BrewDog beer naming process.

Tuesday night focus group: The Beer Name Dilema

I have been struggling a little bit for creativity recently. I think the combination of excessive travelling, time zone hopping, not sleeping too well and being far more stressed out than I usually am has taken its toll on left side of my brain.

We like to consider ourselves pretty democratic here and love getting the people who drink our beer involved in the decisions we make. So we want to get you involved in easing my writer's block, taking the pressure off my creativity and helping us name our new little baby. And yes, we know it is not an actual baby but this is far more important!

So we want you to submit name suggestions for our new beer. With stalwarts such as Punk IPA, 77, How to Disappear Completely and Tokyo in our line-up the pressure is now on your shoulders to come up with something killer. Up for the challenge?

Our beer naming criteria is pretty simply: it has to be something which no other UK brewery would do - be it too cool, too edgy, too intelligent, whatever. The key thing for us is calling our beers something unique and different, doing similar things to everyone else is of no interest to us at all.

The beer itself is going to be a limited edition cask special. A 5% hop-bomb red ale. Far more hoppy than bitter, with a robust red malt base it blends American and New Zealand hops and is dry-hopped to hell too.

So this is our chance to name a BrewDog beer. Just leave your suggestions below. The winner will obviously get a few cases of free beer and serious blagging rights.

Keep Rocking in the Free World

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Comments (52)

headjoe 10th July, 2009 10:03am
Some more:
- Satan´s Wet Dream;
- Devil´s Weeping;
- Tears From Hell;
- Blood Frenzy;
- Havoc;
- Fire Whip;
- Heart Stroke;
- Fireslinger.
Toby 9th July, 2009 3:36pm
what about dilemma, as your title says?
headjoe 9th July, 2009 12:43pm
How about:

- The Colour Of The Beast;
- Angry One;
- Red Destruction;
- Evil Within;
- Ground Zero;
- Trial By Fire;
- The Reddest Hour.
Fredrik 3rd July, 2009 1:19pm
How about the red baron, the hulk is red now in the marvel universe so how about Red Hulk?

You have made a Tokyo so why not a Moscow.

JD 3rd July, 2009 10:29am
Running with the red theme here.... what about Lenin or Trotsky?

Failing that, call it Turkish Prison lol
Blair Wilgus 3rd July, 2009 9:39am
Syrah for the Dry (hopped) red
nude for the lack of preservatives, additives, flavour enhancers or pasteurisation
And all as a play on the word SERENADE since you are virtually alone in making these kinds of beers!
Taco Jansz 3rd July, 2009 8:20am
Reds dead baby, Reds dead...
Taco Jansz 3rd July, 2009 12:48am
Ruddy Hell...
James, BrewDog 2nd July, 2009 6:25pm
And the winner is...............

watch this space.

thanks for all the wicked suggestions!
kev 2nd July, 2009 5:14pm
Carl Grigg 2nd July, 2009 1:37pm
Space Hopper (if its not a trade mark) or on similar theam pogo stick.
Erick 2nd July, 2009 12:02pm
William Doyle 2nd July, 2009 6:07am
Im going for Barbarossa, otherwise known as Red Beard. the name of Britains first tactical nuclear weapon, or an Ottoman privateer that ruled the Med for decades in the 1500s. cant wait for the Divine Rebel to hit Colorado next week! and the Juxtiposition!
craig garvie 2nd July, 2009 5:54am
or hoew about : UN - just so i can ask for a pint of your Un Real ale
jared 2nd July, 2009 3:36am
bigbadwolf. as in brewDOG making a (riding hood) RED ale.
Mr Wallace 2nd July, 2009 12:22am
Genisis - Simple!
David Sherry 2nd July, 2009 12:10am
Infrared again. Just to point out that there was a German physicist called August Beer and there is a Beer s Law. The law is used widely in infra-red spectroscopy, check out wikipedia.
David Sherry 1st July, 2009 10:43pm
Infrared. You know it has to be called Infrared - if you ever make a stronger version than could be call Far Infrared.
Tsr 1st July, 2009 9:18pm
connoisseur with an upwards arrow so when you drink it it points at you!
craig garvie 1st July, 2009 6:47pm
Or just totaly random, cause its my favourite word : Spathic

see http://www.thefreedictionary.com/spathic

Its means to Have good Cleavage
craig garvie 1st July, 2009 6:45pm
I also quite fancy : Sold Out, just so i can go up to people and ask have you see Brewdog Sold out?
craig garvie 1st July, 2009 5:52pm
Just to confuse the Wetherspoons crowd, you could call it coming soon
mark oldham 1st July, 2009 5:32pm
Red Tide. Its goner wash all over you.
Mo 1st July, 2009 5:31pm
Another one: Fiery (alt Horny) Redhead - the even naughtier lady friend of Trashy Blonde.
Ally 1st July, 2009 3:45pm
Rubric (meaning both defining obscurity and redness)
or, dusting off some Cold War lingo for red:
bolshie hop
fellow traveler
Ally 1st July, 2009 3:44pm
*Rubric (meaning both defining obscurity and redness)
or, dusting off some Cold War lingo for red:
*bolshie hop
*fellow traveler
Joe Clark 1st July, 2009 12:17pm
Amber Mistress?
Tim 1st July, 2009 11:41am
How about Ragtime?

Play on words based on colour of mentruation with funky blues inspired music
jamie cowie 1st July, 2009 11:02am
Cuntline (a genuine nautical term!) Toasty notes. And now for something completely different. Crimson crusader. Scarlet harlet. Burning love. Ruddy shame. Red Rum. Bloodshot.
Maf Bailey 1st July, 2009 11:00am
Come on, guys. Michael Jackson! No, not that one. Other breweries would commemorate the beery Jacko, rather than the one who left us with an increasingly dire back catalogue of (s)hits.

So, in the name of Lord MJ, why not call it JESUS JUICE. If thats a bit much, then plump for DUCK BUTTER. I grow ever more tired that beers arent being named after man seed.
Andrew 1st July, 2009 10:52am
Hop Smack & Jump
a lot of these names are marmite!
Hows about What kind of Beer is this?
magicdave6 1st July, 2009 10:34am
Actually iv looked and theres 4 beers that have been previously made all throughout the world called banter at one time or another. But im sure there hasnt been a beer called, Like The Fist of an Angry God, not sure how many people would understand its conotations though.
magicdave6 1st July, 2009 9:12am
Iv always wanted to call a beer, Mon The Banter. But just Banter will do. The idea of walking into somewhere and asking for a pint of Banter always makes me smile.
Jools 1st July, 2009 8:42am
Doppler Effect (as in Red Shift - possibly a tad geeky...well I had a go) Actually not sure if there already is one of these?
Ed Wray 1st July, 2009 8:30am
Fractal - to go with the many layered complexities of your beers.
Adrian 1st July, 2009 7:50am
5am Saint
Marco 1st July, 2009 7:08am
Pasi Huhtala 1st July, 2009 4:17am
Red Scope, farseeker.
Lewis DeVito 1st July, 2009 3:05am
Full Refund Please or Makes Pish Smell Great
Andrew Frazer 1st July, 2009 1:12am
How about Hop In The Name of Love. Or Supreme Leader (maintaining the Supremes and the red theme). Or Inferno/Bottichelli`s Dildo (last one is stupid but I had actually thought of Dante`s Nightmare and googled it only to find a link to beer advocate-damn!)
Grant Reid 1st July, 2009 12:28am
Some more - TDB or The DB (cover your ears, Bracken), Red Knob, Hopscorch, Bacchanalia.
Aaron 1st July, 2009 12:00am
Red Leader...? Has a kind of political/Star Wars feel to it.
Chris Little 30th June, 2009 11:10pm

Or Ap-hop-alypse Now, providing that would not get you sued into oblivion.
Edward 30th June, 2009 11:08pm
M Theory ( see http://en.wikipedia.org/wiki/M-theory )
Batteries Not Included
Melted Core
Event Horizon
Chris Little 30th June, 2009 10:58pm
Hop til You Drop?
Chris Little 30th June, 2009 10:56pm
Probably more suitable for something with an ABV that is a greater threat to polite society, but what about Portman Antidote?
Mo 30th June, 2009 9:46pm
BrewDog´s ´Little Red Beer´ ?
(Spin-off of Mao´s ´Little Red Book´)
Jimbeaux 30th June, 2009 9:45pm
Swastika is pretty edgy. Or perhaps C**t for shock value.

For a serious name thats not just being rude or offensive for the sake of it, it has to be 5% Hoppy Red Ale.

Why I think is obvious.
Kevin Burges 30th June, 2009 9:45pm
Here`s a few...
Fun on the Tongue /
Pocket Full of Fun /
Sweet Yuko`s Oil /
Mind Dryer /
Sweet Things Suck /
Roger, Heat the Plate /
Superbrick /
deep & meaningless /
fire /
pope smiker /
knob donkey /
fruit bouncer
Brian 30th June, 2009 9:33pm
Evil Dictator or Alien Overlord
Andy mogg 30th June, 2009 8:52pm
How about loves sweet excile, hop-bomb, hop kick or now for something completely different
Shawn Richmond 30th June, 2009 8:32pm
Flanndres Poppy. Just works on so many levels.