THE BREWDOG UNICORN FUND

Giving away 20% of our profits. Forever.

Today we are proud to make an announcement that will change our business forever. From this day, we are committing to giving away 20% of our profits, every single year. The BrewDog Unicorn Fund is destined to become central to our business, as we look to democratise positive impact, and use craft beer to make the world a better place. For everyone.

We are going to share 10% of our profits evenly with our entire team, and furthermore, we are going to donate 10% of our profits each year to charities directly chosen by our team members and by our Equity Punk community. In addition we are formally committing to reinvest the entire balance of our profits each year, for at least the next 7 years, into the two things we care about most - our beer and our people - in order to fuel further growth.



At BrewDog, we want to make the best beer on the planet, and we want to build a radical new type of business; a business that all of our amazing team members and all of our fantastic Equity Punks are proud to be a part of.

This is not about altruism. It is about impact.

This is not about profits. It is about purpose.

We want to create a new blueprint for a 21st century business.

If we hit our targets, we will give away more than £45million over the next 5 years via the Unicorn Fund. And it is our 57,000 Equity Punks and our 1,000-strong BrewDog crew who have made that possible.

This is the biggest community-fuelled, crowdfunded charity contribution in history.

James, Martin and the team x

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Comments (155)

Mark P 20.01.2018 @ 4:04pm
I'd like to nominate The Cambodian Children's Charity (Reg number 1116862), as it benefits some of the poorest children in the world, is run by its trustees and volunteers, who are experts in their fields and who do not receive a penny in salary or expenses and the charity does not spend a penny on marketing or other overheads. The antithesis of most of the large 'corporate' charities.
Kathryn Evans - Moray Sports Foundation 19.09.2017 @ 5:12pm
That is the most inspiring story I have read today! The people of Moray would really benefit from your generosity, we look forward to hearing more about it. A big WOW from me.
Gabor 16.09.2017 @ 5:57pm
I 've tried lots of beers in my life, however I got a closer relationship with ales and ipas in England. I can say that the Punk IPA is best of all!
David 14.09.2017 @ 2:36pm
Nice one. Makes me proud to be an Equity Punk. Look forward to hearing more about the charities to pick from.
Simon Warr (West Fife Enterprise) 13.09.2017 @ 2:59pm
Hi guys - blown away by the idea, and the scale of it - fantastic!!!
JLogan 12.09.2017 @ 8:24pm
Fantastic initiative, BrewDog!
Perhaps you could consider sponsoring a puppy for charity Hearing Dogs for the Deaf, who do fantastic work.
James 12.09.2017 @ 12:07am
Good work! :-)
Jane Grant 05.09.2017 @ 4:01pm
This is a fabulous thing your doing! Canine Partners is an assistance dog charity for adults with physical disabilities.We'd love to know the process once it gets going. Go Dogs!
Claire Morrison 04.09.2017 @ 11:33pm
What a great initiative, well done Brewdog.
I agree with others who say smaller, local charities make a pound go a long way without paying inflated salaries for chief executives. Can I suggest you check out Street Assist in Edinburgh. A great little project run by volunteers who support revellers in Edinburgh every weekend. I'm sure they would put any money to good use to purchase useful equipment and keep their support vehicles on the road. Cheers!
Sheena Stone 04.09.2017 @ 5:02pm
Great idea! I wish the world was full of more ethical businesses. How do you put a charity forward - I'd love to suggest a small charity (Edinburgh College Development Trust) giving extra support to students at Edinburgh College. Not only a good cause, but also part of your target market surely!
Fiona MacDonald 04.09.2017 @ 3:12pm
HI,
I founded BRAVEHOUND - we support veterans with dogs and training, and would be very happy to send you information about our work www.bravehound,co.uk and to meet you with some of pur Bravehounds !
Maureen 04.09.2017 @ 1:54pm
Where do we sign up!! Well done guys! That's great news!!
anonymous 04.09.2017 @ 1:00pm
What an amazing thing to do. Doncaster Samaritans would be much appreciative of a consideration. Keep up the amazing work and support you're offering.
Jonna Rønnest 03.09.2017 @ 5:14pm
You make me even prouder, to wear my Brewdog shirt. ????
Others try to use craft beer as a way of doing something good for people: The new brewery People Like Us, is a project that aimes to create jobs for people with autism and asbergers. It would be wonderfull to se that brewery on the list of project that could recieve a donation from Brewdog ??
Steve Bell 02.09.2017 @ 2:56pm
I would love to see some support for the Motor Neurone Disease Association. This is such a wicked disease with 33% dying within 18 months of diagnosis and 50% within 2 years or so. It has hit some really famous people like Don Revie, David NIven, and more recently of course, Ronnie Corbett, Joost van Westhuizen amongst others. I work for the Charity and am immensely proud of the work that we do. As a fellow Punk, I hope you can all support our cause for a "World Free from MND (Motr Neurone Disesae)" Lets find cure but in the meantime ensure the appropriate care for those living with this horrible terminal disease.
Emma Gray 01.09.2017 @ 8:30pm
Street Assist Edinburgh
Small group of volunteers who go out into Edinburgh city centre every weekend 10-4am to support the night time economy dealing with intoxicated, vulnerable individuals. Have dealt with countless individuals picked up from the Edinburgh branch of Brewdog alone and we could benefit hugely from this funding.
Sam H 01.09.2017 @ 6:42pm
@ROBIN WOODWARD
You beat me to it!
I'd like to nominate The Passage, the UK's largest homeless day shelter. Am about to do some volunteering for them, I know they'd really benefit from a look-in.

Great Dognitiative, thumbs up from me :)
Katie Lissamore: Whizz-Kidz 01.09.2017 @ 4:41pm
Such a fabulous initiative and what an exciting opportunity for charities too! I would love to put forward Whizz-Kidz, a children's disability charity that operates across the UK giving children and young people the essential wheelchairs they need, as well as the training and support, to help them lead fun and independent lives. Check them out here: http://www.whizz-kidz.org.uk/
NANALKIRE 01.09.2017 @ 2:14pm
How to nominate charities?
Murray 01.09.2017 @ 10:42am
Great to hear about this - fantastic initiative! Is there any word on how people will be able to nominate charities?

I'd like to put forward Waverley Care, a Scottish charity providing support to people living with or affected by HIV or Hepatitis C.
Naomi R 01.09.2017 @ 10:23am
That's brilliant! Proud to be a member of the equity punk community! I would love to nominate the charity I work for Orbis UK, who also do great work. Looking forward to hearing how we nominate. Well done Brewdog!
Nigel Parsons (Cardiff) 31.08.2017 @ 8:25pm
Proud to be associated with this.
Just a thought, that I've been meaning to email since shortly after Brewdog opened in Cardiff . . .
Although a lot of customers pay by card, there's still a lot of cash goes over the bar, and with prices ending in 95p, lots of unwanted 5p coins find their way into our pockets.
For those with discount cards it's usually odd copper coins as well.
Is it time each outlet had a charity jar for small change, either identifying a local (changeable?) charity, or for the national drive?

Cheers
Charleston 31.08.2017 @ 6:21pm
"Dial2Drive", in the west Kent area gives access for the disabled, lonely, disadvantaged and anyone requiring transport that they cannot access to get to hospital, doctors appointments, social and dementia, cancer and other day centres. The people contribute to the cost, as does social security in desperate cases. But, as usual the charity, is struggling from resources and volunteer drivers.

Out of curiosity what is difference between "the team" versus "the crew" that you refer to??? Is the 10% to the team a bonus to the crew?
Adam 31.08.2017 @ 2:43pm
Achieving independence for blind and deaf people. North East Sensory Services is just on your doorstep in Aberdeen, and carries out its life changing work in the North East of Scotland. A local charity with a go ahead attitude.
Bill Stauffer 31.08.2017 @ 2:28pm
An excellent plan and a role model for others businesses to step up to. Thanks for coming to Columbus and for the outstanding open house you gave us last weekend!
Joseph 31.08.2017 @ 2:08pm
Awesome news. It's sustainable and exactly what more companies should be doing. Check out www.amrefuk.org
David Adams 31.08.2017 @ 12:10pm
What a wonderful initiative!

If you want to stick to the dog theme you could not do better than to support the European Guide Dog Federation. We are a small charity doing a big job, trying to bring the standard of British Guide dogs across the whole of Europe. It's not easy in places like Romania and Turkey, but we're getting there. We also work closely with all assistance dog charities in Europe for the benefit of dogs and their disabled partners. Please visit our website to find out more: www.egdfed.org
Robin Woodward 31.08.2017 @ 10:59am
Great work! Proud to be punk!

How about UK homeless charities? ????
tracey@mindspacepk.com 31.08.2017 @ 10:03am
Wow! That's the best of news! Well done BrewDog!!! Please consider supporting MINDSPACE in Perth!!! This could really help towards providing much needed funding in the mental health support space which so many people could benefit from! MINDSPACE ... please remember us and Good Luck!
anonymous 31.08.2017 @ 9:47am
Whilst I'd love for you to support Carers Trust - we support unpaid carers of all ages across Scotland as well as the UK - I'm also involved in fundraising professional bodies across the UK. Would you be able to design a way for any of us who are interested to put our cases for support in front of you for consideration? It will allow you to gather some important information from us as well.
Hannah 31.08.2017 @ 9:29am
Absolutely fabulous news, more organisations should follow your generous footsteps!

Agree with the small charities comments, this could have such an impact for them :)
Stephen Waclawski 30.08.2017 @ 8:57pm
Hiya great plan I have to say.

Improve the community's access to justice by supporting the school mooting competition www.mockcourt.org.uk. Send school kids to be taught by lawyers how to run their own court actions, right up to appearing as Solicitors in a Trial before a real Sheriff, and all run by a charity in need of funds.

If you want more info, feel free to get in contact! I'm an Equity Punk so you have my details.
Sophy Green 30.08.2017 @ 8:29pm
As a shareholder and someone who runs a charity, please support Instant Neighbour, local to Aberdeen and been supporting the community for 32 years. We've helped over 290,000 people in that time. I was on the Prince's Scottish Youth Business Trust panel that have you guys your first loan to get going, been pleased and proud of how well you've done!
Steve Turner 30.08.2017 @ 8:25pm
Viva con Agua water initiative supported by FC St Pauli Hamburg. Punk football meets Punk beer - the perfect combination.
Joanne Evans 30.08.2017 @ 2:33pm
Keep it local. Ellon Castle Gardens are desperate for funds for their restoration. http://elloncastlegardens.org/
Catherine Henderson 30.08.2017 @ 2:24pm
100% brilliant! So many good causes and so much work to be done ! If it's about impact and effect - then supporting children's mental health - so they have the resilience to deal with future challenges has to be up there. Place2Be has a great tried and tested model and impact tools to understand and keep the learning going. For young people particularly those in areas of high deprivation ProjectScotland delivers local opportunities that can transform young people's futures. Look forward to hearing more!!!
Andie 30.08.2017 @ 1:41pm
Hamish Dear's Warm Hugs! a new charity recently established trying to brighten little lives.
Al Shearer 30.08.2017 @ 12:48pm
Fantastic news and well done for this fantastic initiative. How do charities get involved/nominated?

Being a ballsy brand yourself it would be great for you to partner with Testicular Cancer Awareness charity Cahonas Scotland and help support their education and awareness programme.
Sara 30.08.2017 @ 12:14pm
What a fabulous idea. One charity must be associated with dogs, preferably a smaller charity such as Dogs for Good, rather than the larger ones such as Guide Dogs who have millions!
Equity Punk 30.08.2017 @ 12:11pm
Frank Bruno Foundation? They are setting up to promote good mental and physical health
Karin Frood 30.08.2017 @ 11:42am
Great to see you have opened Brewdog in Manchester. Perhaps your Unicorn Fund might consider a Manchester based charity like EMERGE 3RS - we run FareShare Greater Manchester which fights food waste and food poverty. Last year we distributed 869 tonnes of food - the equivalent of over 2 million meals to 230 different charities and community groups who help disadvantaged people of all types.
www.emergemanchester.co.uk
anonymous 30.08.2017 @ 11:08am
What a brilliant way to make an impact! The North West Air Ambulance is a Charity covering five counties from Cheshire to Cumbria. They totally need your help!!
Alice 30.08.2017 @ 10:03am
What a fantastic initiative. If I might suggest Bliss, the national charity for babies born premature or sick, the work they do for poorly babies is just so important. Great to see this sort of thing happening, huge thanks!
anonymous 30.08.2017 @ 9:53am
Would you consider Cornerstone and The Cornerstone Foundation? An Aberdeen-established charity, we now work nationally with people of all ages with different disabilities. We'd love some help!
Linda jones 30.08.2017 @ 7:50am
Street assist Edinburgh
Dyanne Agboke 30.08.2017 @ 6:09am
Street assist Edinburgh
small not very glamour charity looking after the night time economy of the city centre.
ran purely by volunteers. Who turn out every weekend to care for people who become vunrable. Working from 10pm- 4am.
Marc 30.08.2017 @ 1:18am
Please consider Mary's Meals, based in Dalmally, Argyll, Scotland and feeding 1,230,171 poor children each day (for 13.90 pounds per year per child) by offering them a free, substantial meal at school through purchases from local farmers where possible and utilizing much volunteer labor in Africa and Asia. This also helps them to get to school and gain education they might otherwise miss. The main man is Magnus MacFarlane-Barrow. Thanks for your consideration!
Anna 30.08.2017 @ 12:41am
What about an organisation to help people that suffer from alcoholism?
Would be fair for a beer company...
Thanks for sharing with people Punks!
Graco 29.08.2017 @ 11:54pm
This is pretty awesome. Now start sending beer down to Florida please.
GrantStrain 29.08.2017 @ 11:39pm
Was talking to the GM of Glasgow merchant city today about this, what an amazing idea, I suggested that the 10% profit for charityfrom each bar should be decided locally by each each team in the bar, this means it's truly giving back to the local community who support their local????
Kevin Ellis 29.08.2017 @ 11:36pm
With a clean water supply and exciting Brewdog beers in this country why not help people who have not any access to basic clean drinking water in the world through Water Aid .
D Gray 29.08.2017 @ 10:21pm
Good idea. Agree with those who suggest smaller charities. As Brewdog is Scottish could I suggest Street Assist working in Edinburgh in association with the Police and Ambulance services to support those who need first aid and welfare on Friday and Saturday nights - after all, not all purveyors of alcholic beverages are as responsible as we would like !
Scottie 29.08.2017 @ 9:59pm
Newburgh Village Hall Refurbishment Fund perhaps? down stream from the brewery
Simon Whitworth 29.08.2017 @ 9:56pm
Great company ethic. I wish other businesses had Brew Dog's outlook on people and profit.
ALEX 29.08.2017 @ 9:54pm
Does this mean we can have a Brewdog Swansea ??
Raymond Harland 29.08.2017 @ 9:41pm
It's great Brewdog are giving people the opportunity to give a shout out for bit cash of cash for their favourite charity or voluntary group..

My shout out is for Street Assist Edinburgh, who support the nighttime economy in Edinburgh.

The volunteers provide, social welfare support, first aid and refuge to people who become vunrable because of excessive alcohol or other crisis.

Street assist help prevent admission to hospital and the need to use NHS resources simply by being on the street during the peak hours on a Friday and Saturday night. Even the police benefit as they can leave people in Safety rather than keeping them in a cell.

This group and the volunteers that work so hard don't get ANY funding and could do with a break.
Gilly Shaw 29.08.2017 @ 9:23pm
Please can you support Street Assist Edinburgh. This amazing bunch of people are genuinely the most caring selfless bunch I've known!
Walter 29.08.2017 @ 9:22pm
Motor Neurone Disease has been given a higher profile in the last couple of years but I'm sure it could do with some of the money. Great idea to share the profits.
Caroline Johnstone 29.08.2017 @ 9:07pm
Street Assist in Edinburgh. Keeping everyone safe on nights out. Not an easy job they do at all. All volunteers too.
Steve Barbera 29.08.2017 @ 9:06pm
Best of luck to you and the Brewdogs! Changing the world a little at a time is an admirable mission.
anonymous 29.08.2017 @ 8:22pm
PS Aspired Futures is (almost) as awesome as Brewdog - amazing charity that really makes a difference to young peoples lives. I'd love it if they went on the list.
anonymous 29.08.2017 @ 8:18pm
Fantastic idea - what I've come to expect from a forward thinking, caring business that I'm proud to be a shareholder of. Keep up the great work guys.
David O'Neill 29.08.2017 @ 8:10pm
At last, a true commercial/community project that should offer support to real people and help to change lives!
Daniel Peters 29.08.2017 @ 7:55pm
That's a great plan! I'm proud to be an equity Punk. That was an excellent party you threw in Columbus last weekend.
Pete 29.08.2017 @ 7:25pm
Fantastic news - warmed the cockles of my heart - I'm one for supporting worthwhile charities that find it hard to get funding - and publishing some of the good things achieved in your newsletters would be good too.
Thomas 29.08.2017 @ 7:17pm
I say street Assist Edinburgh so it can help the volunteers with equipment to help patients that get referred to us by clubs and pubs in Edinburgh city centre every weekend between 10pm and 4am.
Every week we deal with minor injuries to broken bones and drug and alcohol related incidents. This funding can help street assist edinburgh replenish the equipment we use every week and also help with keeping our vehicles on the road that help the volunteers to transport patients to our base and to their own home and also to hospital if hospital is really need.
Ross Buchan 29.08.2017 @ 7:09pm
Fantastic idea, as you started from Fraserburgh and are from Fraserburgh why not do something local in the Fraserburgh Community ?
Naomi 29.08.2017 @ 7:05pm
Great Ormond Street Hospital
Eric 29.08.2017 @ 6:55pm
Well done Brewdog. Proud of you and proud to be punk!
Matt Sevenoaks 29.08.2017 @ 6:39pm
As an Equity Punk I really support this move and think it's fantastic! The main thing that I'd want to be carefully considered is that the charitable donations are invested in things which have the biggest impact.

I would advise that we look at charitable movements such as effective altruism to make sure that every £1 we spend with the charitable donations is used in a way that maximizes Brewdog's positive impact on the planet as a global brand.

Some organisations associated with the effective altruism movement seek out the most effective causes to donate to, backing up their recommendations with rigorous evidence. The largest of these is GiveWell, which conducts in-depth research into promising causes and charities, and recommends those that it feels represent the best opportunity for a donor to have a bigger impact.

GiveWell’s top charities are all within global health and development. They recommend Against Malaria Foundation, which distributes bednets to protect children from malaria; GiveDirectly, which makes unconditional cash transfers to very poor individuals; and Schistosomiasis Control Initiative and Deworm the World, both of which treat people for parasite infections.

Another important charity evaluator — though much smaller than GiveWell — is Animal Charity Evaluators, which focuses on finding the most effective animal charities.They recommend Animal Equality, Mercy for Animals, and The Humane League, all of which do outreach to encourage people to reduce their meat consumption.

Unfortunately, there’s currently no organisation that makes recommendations for the best long-run future charities for typical donors. Some organisations that those in the effective altruism community donate to in this category include the Future of Humanity Institute, the Machine Intelligence Research Institute, Cool Earth, the UPMC Center for Health Security and the Ploughshares Fund.
Marcella 29.08.2017 @ 6:38pm
Great to see this news today BrewDog: what a refreshing difference!!
Street Assist - Edinburgh 29.08.2017 @ 6:23pm
This is a great initiative and would love to know how to get involved.
Our charity provides supports to the night time economy in Edinburgh by providing welfare and first aid to people who become vulnerable through circumstance between the hours of 10pm to 4am every Friday and Saturday night. The project is delivered entirely by volunteers. We deal with everything but the majority of people we help have unfortunately over consumed on alcohol and issues surround that like losing friends, possessions, injured or victims of assault are issues we assist with every weekend. We make sure the people we assist get home safe and free from further harm so any new initiative to potentially fund our work is very welcome.
Katie 29.08.2017 @ 5:58pm
How fab is that! Go Brewdog!! Can I also nominate Guide Dogs? I volunteer my non-work time at Guide Dogs Newcastle Mobility Unit, they rely on the generosity of donations to carry on their life-changing work, so getting Brewdog involved would be simply 'pawsome' :-)
Drew Bog 29.08.2017 @ 5:52pm
I tip my hat to you guys on this announcement. Conscious Calitalism. I see this as a WinWinWin. (1) Helping those who need it most (2) Further motivation for employees (3) Hop Shot in the arm for brand awareness/development....

I love the thought that we can say every single bottle, pint, growler, mouthful is supporting tremendous causes.

I would recommend keeping the charities local where we have presence, proportionally split on sales/profit/headcount. Keeps it in the community as such and more real....

Steve
Bill 29.08.2017 @ 5:51pm
Fantastic idea.

As an EFP 2 Member I will be giving 10% of my payout to charity as well.

You might want to consider a tattoo removal fund for your staff in a few years....

:-)
david j 29.08.2017 @ 5:41pm
Great idea and great news to who ever receives the money
Philip grundy 29.08.2017 @ 5:07pm
Small charities in all areas of the country is the way to go.
In my area there is a good voluntary organisation, Blood Bikes Cumbria, who are always looking for funding.
A good worthy cause
Chad Godfrey 29.08.2017 @ 5:06pm
Crafting A Revolution!
Smiegel 29.08.2017 @ 4:52pm
It has to be RNLI, every penny donated goes straight to the 'coal face'.........
Mark Wood 29.08.2017 @ 4:46pm
Brilliant idea, good to see you you haven't gotten corporate on us.
Some charity cash has to go to a dog charity in whatever guise, where would Brewdog be with dog?
Christina 29.08.2017 @ 4:43pm
Love everything about Brewdog & what the brand stands for! (and that's before I heard about the Unicorn Charity Fund!) Not sure how charities will be shortlisted for this fund but I too wanted to make a case for RAYS OF SUNSHINE children's charity - who work tirelessly to brighten up the lives of seriously ill and terminally ill children by helping them escape from reality, even if only for a few hours, by granting them magical & memorable wishes they will treasure forever!
anonymous 29.08.2017 @ 4:39pm
Proud to be a Punk!
Lynn Carter 29.08.2017 @ 4:24pm
I think this is totally awesome. Today when is seems to mostly be about taking, you are making the decision to give back. I love it. My one request for charity giving would be to donate to some animal humane rights cause, possible ASPCA.

Thanks again for all your doin!

Lynn
Paul Williams 29.08.2017 @ 4:17pm
Public Art in poor and underserved neighborhoods can create opportunities for local artists and creative types to put their own communities on the map. It can generate inertia for commercial development and civic pride within population who have made their home in these areas.
Caroline Kirkham 29.08.2017 @ 4:07pm
Diabetes UK ??and Alzheimer's Society ??
Tim K 29.08.2017 @ 4:02pm
Great news! Glad BD is still gathering market space.
A BD Charity of its own is a good idea, certain tax breaks etc...
Initially I ask that you consider The Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE
mateusz zdyb 29.08.2017 @ 3:37pm
since brewdog is becoming global player we should focus on global solutions and right now the biggest problem is global warming. we could help charities which protect environment and which helps with changing fossil fuel based economy into sustainability based solutions.
Hersh 29.08.2017 @ 2:53pm
Commendable Idea. Hope you and your team get lots to give away:-)

If you want some suggestions of charitable organizations that can be helped in the US and in the UK and/or International charity perhaps you should run a contest or so! I hope you DON'T fund just the big ones, and you put a real limit on how much would be taken from the donation for administration and fees, (like less than 4%).

Good Luck
Jason Nickoloff 29.08.2017 @ 2:53pm
What a great idea. How do we go about putting a particular charity forward for this?
Joan 29.08.2017 @ 2:45pm
Congratulations guys, glad to be a part of it. Hope all companies would do the same.
D. Joshi 29.08.2017 @ 2:28pm
My mate Alex recently became the first person to attempt the full burpee (touch the ground, arms out to the side) World Record. He managed over 5700 in 24 hours. It would be great if you (or anyone reading) could pop a little donation through to charity that he did this for. The charity is MIND and it's a really worthy cause. Thank you.

http://uk.virginmoneygiving.com/crockfitburpeeworldrecord
Jackie 29.08.2017 @ 2:02pm
Like the clean water idea, also have a heart for the homeless. I would love to help the homeless get back on their feet, housing, transportation, job training. How about a third go to providing clean water which would change people's lives for ever. Also beer connected to providing clean water is great PR. 2/3 of profits in Scotland stay in Scotland, 2/3 of profits from Ohio stay in Ohio. How about starting a bridge program for youth who age out of the foster home programs to get on their feet.
Paula Harper-Buchan 29.08.2017 @ 1:58pm
I would love to see local schools get help with some of this funds, as many local children's parents work for brewdog, and it's giving back something more for your workers to know you're making a difference to their families too. There are Many people like myself that have a disability that are unable to work, and to have an opportunity for you to employ someone like me, even therapeutic work, could give the confidence that person needs to feel like they are not worthless. I have MS and there are thousands of people in the north east, that need a chance to just prove themselves that they are not ready for the scrap heap yet. There is kids also out there too that have had a rough life that just needs someone to give them a chance too, and not be judged on their past histories. If one of these children, whose school you've donated to decided they wanted to study at university in brewmaking/distilling, would it be cool for brewdog to offer out some sort of scholarship for uni? Invest in the kids as future graduates/employees?
Simon Gordon 29.08.2017 @ 1:54pm
OACAS (Orkney Alcohol Counselling & Advisory Service) has worked locally for years with those affected by excessive alcohol/drugs use to the detriment of their health and general well being.
We are not anti-drink, believing that individuals should enjoy their pleasures responsibly and in moderation. We work with hundreds of clients, young and old every year. Demand is greater than ever, but funding gets tighter than ever and the waiting lists grow....We badly need to train extra counsellors to provide quicker help to our clients. But this costs money which at present we don't have......
Can the new fund assist us?
Larry C. 29.08.2017 @ 1:43pm
Urban and Shelly Meyer Fund for Cancer Research through the Buckeye Cruise for Cancer. 2400-3800(depends on the size of ship) Fanatic Buckeye Fans raising money for Cancer Research. A needed piece of equipment is bought with the money raised. Believe we raised over 2 million dollars from this year's cruise. No other university can pull this off. This year was the 10th year of the Cruise. GO BUCKS!!
Fernando M 29.08.2017 @ 1:41pm
I would definitely recommend our local charity VSA, specifically Lynn Moor Redisential School. They do a brilliant job, with children with autism and learning disabilities. Keep up the good work!!! Love u guys!!!
The Rock Trust 29.08.2017 @ 1:40pm
Hi, James, Martin & the Brewdog Team! You guys......this is an amazing idea! How do charities get involved? The Rock Trust works with young people between the ages of 16-25 who are homeless or at risk of becoming homeless and we would love to be considered. Thanks, Kate & the Rock Trust Team
Matthew Brown 29.08.2017 @ 1:32pm
This is great. Kudos.
Fernando M 29.08.2017 @ 1:31pm
if we can suggest a charity i would definitely recommend VSA,specifically Linn Moor Residential School. They do a great job with children with autism and learning disabilities. well done guys!!!
Stephen Moy 29.08.2017 @ 1:27pm
Great idea to give away 10% to charities may I suggest Help for Heroes or a similar charity like this. Good luck for the new adventures ahead.
Lauren King 29.08.2017 @ 1:10pm
Would Brewdog consider setting up their own charitable fund? There are a lot of funds open to applications from children, the elderly or those with common, life altering conditions. But very little to help young adults with lesser known, debilitating conditions. Believe me, I've looked. Being 28 and unable to work, I can't magic a specialised wheelchair out my bum.

I'd be happy to volunteer to assist in any way possible. Your own charitable fun could help a massive amount of people who have a very poor quality of life.
Charlie Marshall 29.08.2017 @ 1:08pm
Wings For Warriors is an Aberdeenshire-based charity teaching disabled and medically-discharged servicemen and women to become commercial airline pilots. We are looking to build the World's first Disabled veterans' Flying School and we could use any help going. Have look at our website at www.wings4warriors.org.uk
Emma L 29.08.2017 @ 1:05pm
Hi, How do we nominate charities for consideration as Equity Punks? I'd really like to put forward Drake Music Scotland. Drake Music Scotland work across Scotland creating music education opportunities using a variety of technologies and accessible music notation systems to disabled people aspiring to be musicians. One of their flagship projects is Digital Orchestra (https://www.youtube.com/playlist?list=PL6jlWglh2ovYBgXRSQGgG9NhxS3Yti7eo) is the first in the world and is absolutely at the cutting edge of disabled music making. Drake Music Scotland also run an extensive school based programme across the country and even locally to Brewdog! Every June they showcase their Aberdeenshire project at Haddo House. A fantastic organisation with Scottish roots. https://drakemusicscotland.org/
Pharmastan 29.08.2017 @ 1:05pm
Love the idea hope the charities selected to be those that benefit are those that will do the most good for the most people especially those less well of that ourselves. I believe it far better to teach a person how to grow grain than to give them grain, knowledge is a gift that cannot run out.
Mary Saunders 29.08.2017 @ 12:54pm
Brilliant! Please consider Cornerstone, an Aberdeen-based charity that provides care and support for children, young people and adults with learning disabilities and other support needs such as autism and Asperger's syndrome across Scotland.
Lizzie 29.08.2017 @ 12:41pm
RNLI and Air Ambulance
Iain 29.08.2017 @ 12:39pm
Can i put a plea in for RNLI. All volunteers and do a great job.
David M 29.08.2017 @ 12:28pm
Personal fan of adoption and child loss charities such as Sands from personal experience. Good idea to rotate the charities and as someone said not all the usual ones. Well done brewdog!
Simon 29.08.2017 @ 12:23pm
Can you focus on the smaller, less mainstream charities, where each pound will do more good and extra money will follow with the exposure you'll give them by donating.
David Bain 29.08.2017 @ 12:15pm
Great idea when u asking for nominations
Thomas Mitchell 29.08.2017 @ 12:14pm
Please consider donations to epilepsy Scotland and Cardiomyopathy UK. This might be selfish reasons as my wife and daughter have these chronic illnesses . But since getting support from both Heart Failure and epilepsy Nurses, Along with these organisations and attending support days etal, there are a great many people who have these chronic conditions and many families and carers need support from a variety of voluntary organisations. I'm sure any support from Brewdog would be appreciated
Michael 29.08.2017 @ 12:05pm
Good news,
With the funds then available, try to focus on a low number of beneficiaries, preferably long-term relationships with high Brewdog visibility. Bring in the Brewdog attitude and do something different than the old dragons:
- http://www.carlsbergfondet.dk/en
- http://www.theheinekencompany.com/sustainability

I really agree with the statements:
"This is not about altruism. It is about impact."
"This is not about profits. It is about purpose."

With high impact, well either we do as with the brewing (set a new standard) or just deliver great results :-)

Keep up the good work
Karen Wilkinson 29.08.2017 @ 11:55am
We love finding a Brew Dog when we are away, none round where we live. What a good idea to support charities. I work for the Prader-Willi Syndrome Association we support families with this rare complex condition, there are around 2,000 people in the UK and we are always seeking funds as not being one of the major charities most people have not heard of us.
Tim Hermolle 29.08.2017 @ 11:51am
Fantastic action - I'm pleased to invest in such an ethical company. Like some of the other comments I'd like to nominate a charity - it'd be good if you made this open to equity punk members
Carole 29.08.2017 @ 11:48am
Grateful if you could consider MND Scotland to help fund research to find a cure.
MartinC 29.08.2017 @ 11:42am
Great work, you can always rely on Brewdog to lead the way! I'd love to see other business follow your lead.

May I also put forward the Brain Tumour Charity to receive whatever donation small or large that you see fit.
David 29.08.2017 @ 11:37am
Brewgooder surely a decent shout.
Conrad H 29.08.2017 @ 11:32am
(and may I acknowledge that your work with Brewgooder strongly suggests that you're already following that big-difference-to-the-little-fish, not little-difference-to-the-big-fish approach!)
Matt 29.08.2017 @ 11:31am
Excellent idea! Proud to be associated with Brewdog
S brown 29.08.2017 @ 11:31am
What about the. Home less
Conrad H 29.08.2017 @ 11:30am
Nice to hear! If I might make two suggestions:

1) Avoid the megacharities: your contribution will make little difference to them. Consider a rule along the lines of not giving to an organisation unless you'll be doubling their income for (say) two years. Something like that could be transformative for the people you engage with.

2) If you do want to give to "big" organisations, then take look at Giving What We Can, and the effective altruism movement — GWWC continuously look for the charities which will have the most impact on human/animal suffering per £ donated, and aim to support them. Malaria has been top of their lists for a while since prevention is so cost effective, but those involved also offer advice looking at animal welfare and future threats to humanity (!).
Isabel Clutton 29.08.2017 @ 11:28am
My nomination would be for The Samaritans, an organisation which offers emotional support 24 hours a day, every day of the year and all through volunteers. However, the organisation relies on donations to support its infrastructure.
John Goodall 29.08.2017 @ 11:23am
A brilliantly idea and some great suggestions, how can you argue against Mcmillan, Water Aid, RNLI etc. Can I suggest donations/grants to amateur, community based sports clubs whose volunteers provide a wealth of opportunities for youngsters, and not so youngsters, across the country.
Eileen 29.08.2017 @ 11:22am
Brewdog is a local company to scotland, why give aid to anywhere outside the uk when there is so many charities or people here that need funding. There is so many areas where money is not spent or reduced this is where it should go! Look after pur own first!!!
Alistair G 29.08.2017 @ 11:21am
CHAS...Children's Hospice...do amazing work.
Eileen 29.08.2017 @ 11:19am
I think there is alot of charities out there that can benefit from this great opportunity. I think its fitting for brewdog to invest in guide dogs for the blind / deaf / trauma patients
Melanie Chawner 29.08.2017 @ 11:09am
Could you please consider Dogs for the Disabled. The demand is high but funding for training these dogs are what is needed, I need one of these dogs but I cannot have one because there are very few training fascilities in the Uk that I would only get selected for a dog if I can travel to Bath and remain ther for a few months which is impossible :,(
Rob 29.08.2017 @ 11:09am
Please consider the SSPCA - they are a wonderful organisation and their animal responders are amazing!
Healy 29.08.2017 @ 11:00am
A fine excuse to drink more. Will this effect the price of beer?
Lee Robertson 29.08.2017 @ 10:55am
Great news... Could I put a vote in for Guide Dogs as a cause for consideration please ? I volunteer for them and every single penny counts as we receive very little funding and most of it is generated by volunteers and donations. Each dog costs £56k during the course of its training and working life. Thanks.
Phil 29.08.2017 @ 10:49am
@Timothy H I wholeheartedly agree. Have been giving to Wateraid personally for so many years, the idea that some people don't have access to drinkable water is such a sad thing. The most basic of human rights.
Philip Dixon 29.08.2017 @ 10:47am
Cool. I have a soft spot for Macmillan. They were a big help for my dad.
Jake RW 29.08.2017 @ 10:46am
Sounds like an excaellent idea, can we put forward our own charities and how does funding applications work?
Scott B 29.08.2017 @ 10:41am
Beer - is there anything it can't do?

Excellent news!
Pádraig Floyd 29.08.2017 @ 10:41am
I hope there will be a number of charities each year, rather than the usual kids' charities.

Given the importance of good water to the product, I hope to see at least one charity that seeks to provide clean drinking water to those not lucky enough to get theirs via Eldon or Columbus.

And perhaps a way of giving a bit back to Brewdog's roots, by investing in microbreweries to help them gain scale and develop new ideas and products. After all, despite huge growth, craft beer is merely a drop in the gigantic steel brewing tank of piss poor fizzy yellow stuff...
Andrew 29.08.2017 @ 10:35am
Water aid a good call
Sean 29.08.2017 @ 10:33am
Makes me proud to be associated with this if only by default. Great idea lets hope it is carried through and others take note.
Pdubs 29.08.2017 @ 10:26am
RNLI should be high on the list of recipients.
Stevie Flo 29.08.2017 @ 10:24am
fantastic news guys, I am so proud to be an investor in such a progressive business, you rock!!
Norman 29.08.2017 @ 10:24am
If the country was run like this we'd be a much happier nation.
Elizabeth 29.08.2017 @ 10:12am
Inspiring mission BrewDog people, wonderful that you are making the world a better place, at a time when the world needs more optimism & less violence. Thank you. And your special "craft beer for the people" glasses are great too, I have several that look cheerful on my kitchen dresser. Good luck in all that you do.
DJK 29.08.2017 @ 10:12am
Sounds very exciting.

Support for the Arts seems like a good idea. In Portsmouth, a long way from you guys, each year there is something called the Portsmouth Festivities which is a charity that lays on 10 days of 'cultural
Activities' only made possible by donations to the charity. It also focuses on young people. Such ventures exist up and down to country and could be ripe for charitable support with high impact on large swathes of the population.
Spotlight Ric 29.08.2017 @ 10:07am
It's great to see people doing good by brewing!
We are also trying to achieve the same!
Please check out spotlightbrewing.co.uk and see if the unicorn find may be able to help us!
Jenni Carberry 29.08.2017 @ 10:07am
Fab idea! How do we nominate a charity please?
Kev Guy 29.08.2017 @ 10:05am
Onya Dogs.
Val 29.08.2017 @ 10:03am
Fantastic, BREWDOG. A brilliant example how everyone can benefit from a caring successful business.
notnixon 29.08.2017 @ 9:58am
Bra-effing-vo!

Very proud of you guys.
michael.archibald@gmail.com 29.08.2017 @ 9:51am
Great - I work with a couple of deserving Charities and would appreciate more details
Maggie 29.08.2017 @ 9:49am
Sounds great.
No doubt you'll receive thousands of requests, but here's a worthy cause:

https://www.justgiving.com/crowdfunding/maggie-osborn

:)
Geoff McC 29.08.2017 @ 9:47am
I love you guys. BrewDog continue to do totally amazing things.
Simon 29.08.2017 @ 9:31am
Great news. Another good reason to drink excellent beer.
Timothy H 29.08.2017 @ 9:27am
I'd love to make a case for WaterAid - given how much of an essential ingredient is for beer - water seems like a good choice!
Gareth 29.08.2017 @ 9:26am
Good stuff. Back to how the greatest Victorian's would have done things. Build a business, do something good with it. Excellent stuff.
Luke T 29.08.2017 @ 9:25am
Great to hear! How do we go about putting a particular charity forward for this?
FayeD 29.08.2017 @ 9:13am
£45 million to charity? Wow. Nice work Brewdog