VOTE FOR PUNK
Take a voting selfie, swap for Punk IPA...
In case you have been living in a soundproof box for the past few weeks, you may have noticed there is a General Election looming. This Thursday in fact. We believe it is important that everyone exercises their right to vote so we are saying cheers to those who take to the voting booth on Thursday 8th June. Yes, we will be giving away a free pint of Punk IPA to voters. Just take a selfie outside your polling station and show us your snap at any UK BrewDog Bar!
We don’t claim to be affiliated with any one political persuasion, and to be honest we don’t care who you vote for. But if you do, we’ll hand you a Punk to toast your democratic contribution. We’ll be offering free Punks to all voters on Thursday 8th June, and to help everyone either celebrate or commiserate the outcome of the 2017 election, you can also redeem your free punk on Friday 9th June. If you voted by post, no worries! Just show us your confirmation email.
With general elections come countless polls, sketchy analysis and an almost guaranteed track record for inaccuracy. Election polls have become notorious for being about as good at predicting the outcome as Mystic Meg is at finding the UK’s next rollover winner.
So we think there is a way to resolve this electoral anomaly by adding beer into the equation. The candour and honesty this can illicit may well lead to a more honest exit poll. At BrewDog, we like a challenge, so we’re going to put it to the test during this General Election.
From Monday to Wednesday, we’ll be taking to the streets across the UK to ask the general public who will be getting their vote on the 8th. The twist? We only wanna know which way you’re voting after you’ve sipped a fresh can of Punk IPA. This is the world’s first beer-fuelled election poll. We’ll also conduct our research outside Polling stations up and down the country on the 8th, and will be releasing our findings with the world’s first beer-fuelled exit poll. Just call us BrewGov.
Following a series of recent political shocks in which established and recognised opinion polls failed to accurately predict the outcome, we hope to garner a more open response from those taking part by putting a can of Punk IPA in their hand. This week we will put exit polls to the test – and don’t forget on the Thursday and Friday this week to take your polling place selfies into your nearest UK BrewDog bar to receive a free pint of Punk IPA for exercising your democratic right!
Without us, we are nothing.