zeitgeist rocks out London
black lager launches at Austin Gallery
Now available to buy from www.brewdog.com/product.php?id=36
The zeitgeist website is almost finished at www.zeitgeistbeer.com
Zeitgeist is an idiosyncratic, alternative black lager. It seeks to recreate the spirit, attitude and autonomy of an age gone by. Its inspiration is found more than 200 years ago. It takes an age-old classic, a forgotten masterpiece and gives it relevance and an avant-garde edge
Zeitgeist's edgy attitude extends past that of the name and taste. The bottle's unique look was created by Scottish art student Heather Brennan, who took her inspiration from what she sees as being today's zeitgeist.
Heather was picked to be the designer of Zeitgeist after BrewDog ran a competition with art students, giving them the chance to design the logo and look of the new drink.
Heather said: "I looked at what Zeitgeist means in contemporary times from an alternative view. The label represents conformity in today's society, as people follow the higher authority.
"This sparked my interest in military line-ups and the repressing of their identity in masks and uniform. I've tried to emulate this with sheep masks, yet underneath the body shapes reveal personality underneath.
"My influences were from a variety of sources for this project, from artists work, such as Alex Pardee's linework and Ralph Steadmans' use of ink, to films like as Metropolis and 1984, anything set in a dystopian landscape."
The beer had an amazing launch event on Thursday 26th of February, here is what some of those lucky enough to attend thought.
The Exhibition will be on until Wednesday 4th March at: Austin Gallery, 119 Bethnal Green Road, London, E2 7DG
Now available to buy from www.brewdog.com