They never saw us coming: BrewDog heralds new era of business as Equity for Punks returns to make it the ‘biggest crowdfunded business of all time’


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Scottish craft brewery, BrewDog today opened the latest round of its record-breaking crowdfunding scheme, Equity for Punks, which the brewery believes will make it the biggest crowdfunded business of all time. Looking to raise £10million, with a stretch goal of £50million, the craft brewery will use the investment to further its global expansion, which includes the construction of new breweries in Australia and Asia, the opening of 15 craft beer bars in the UK, increasing the capacity in its UK brewery, and the creation of a dedicated craft beer TV network.

  • The brewer is marking the launch by invading London with a giant Trojan dog, filled with its flagship beer, Punk IPA.
  • The 17-foot wooden construction is a metaphor for the invasion of the corporate world with a new model of business founded in community and passion.
  • As well as signalling the launch of Equity for Punks V, the giant dog will dispense Punk IPA to give potential investors a taste of what’s to come.
  • As the brewery launched its bid to raise an initial £10million, and up to a maximum £50million to support its business growth,
  • BrewDog's ‘Trojan Dog’ towered above passers-by in the shadow of London’s financial district as a stark reminder of the growing and undeniable significance of crowdfunding.
  • This latest round of Equity for Punks is looking to raise £10million, with the potential to extend to £50million, by releasing 421,052 new B shares.
  • The initiative will run for an initial three months, closing on 15 January 2018. Shares will cost £23.75 each and be issued in blocks of two, with a minimum investment of two shares for £47.50.
  • BrewDog’s phenomenal success has seen its value increase by 2,765% since 2010.
  • It now boasts an 800-strong global team, 47 bars around the world, and two world-class breweries in Ellon, Aberdeenshire and Columbus, Ohio.
  • Much of its growth has been supported by Equity for Punks, which has raised £41million since 2009.
  • The initial target raise of £10million will be used to build a new Brewhouse at its Ellon brewery to help fulfil volume demand across the UK and Europe.
  • Further investment will be used to develop its first sour beer facility, The Overworks, which will launch later this year.
  • This world-class facility will allow BrewDog to create a wealth of spontaneously fermented beer styles as it continues to push the boundaries of craft beer.
  • Any funds raised above its initial target up to a maximum of £50million will support accelerated growth across the global business including pouring £10million into opening a new brewery in Asia, and £5million to opening one in Australia. £3million would be invested into its UK BrewDog bars, with plans to open 15 new bars in 2018, including four brewpub locations.

BrewDog cofounder, James Watt commented:

“The latest round of Equity for Punks will make us the biggest equity crowdfunded business of all time, having already raised over £41m from a community of tens of thousands of misfits, forging a new kind of business model founded on craft, community and conscience. Our Equity Punk investors haven’t just supported the growth of an organisation now valued at over £1billion, they have inspired the creation of a model that will give away 20% of its profits to its team and charitable causes via our pioneering ‘Unicorn Fund’.”

“Equity for Punks V signals a tipping point,” he added. “A point when the many overturn the few. When purpose overtakes profit. When the fuse is lit on the old order of businesses already struggling to come to terms with a world that demands more from business.”

James Watt continued:

“Our Trojan dog is a reminder of the awesome power of people to change the world, with the crowdfunding revolution delivering a stark wake-up call to a broken system that represents a tiny group of fat cats. It’s a symbol of the 50,000 investors who helped transform BrewDog from two humans and a dog into a £1bn business challenging the status quo at every turn. Crowdfunding is no longer alternative business, it is good business. Driven by passion, energy and community.”

 “Investing into BrewDog isn’t just about seeing the value of your shares increase much faster than they would on the FTSE, it's about joining a global community with a purpose. From receiving awesome money-can’t-buy benefits to being part of the biggest community-fuelled crowdfunded charity contribution in history, being an Equity Punk is about being part of something with the potential to change the world.”

IMPORTANT NOTICE: Investments can go down as well as up and invested capital is at risk. Investors should only invest on the basis of information contained in the prospectus issued by BrewDog plc which is available here.

This release constitutes a financial promotion issued by BrewDog plc and approved by SPNV Limited (FCA No. 610217).