Take Five: BrewDog keeps the craft beer revolution going with its fifth Swedish bar, located in in Norrköping
Sweden is BrewDog’s longest-standing and largest export market in Europe. It is already home to four BrewDog bars, the most in any country outside the UK. BrewDog first opened in Kungsholmen, Stockholm in 2013 and has since added bars in Göteborg, Malmö and a second site in Stockholm, in Södermalm.
- BrewDog Norrköping will be the brewer’s ninth bar opening of 2018.
- At its Annual General Meeting in April, BrewDog revealed several announcements including plans for 17 new bars around the world.
- Located at Nya Torget 7, 602 26, BrewDog Norrköping has capacity for 100 indoors and 80 in its spacious, terraced outdoor seating area.
- The 15-metre bar will pour 20 beers on tap.
- Beer offerings will include options from local breweries in addition to a wide range of the best craft beer from around the world.
- The food selection will be a classic BrewDog menu of burgers and wings.
- BrewDog’s remarkable growth has been powered by its record-breaking Equity for Punks crowdfunding initiative, which has seen the brewery raise over £60million since 2009.
- Last October, the brewery launched its fifth round of Equity for Punks, looking to raise a target £10million to further its global expansion.
- After reaching the initial target in under 90 days, the brewer announced in January that Equity for Punks V would remain open until 15th October 2018, or until the maximum potential raise of £50million is reached.
- As of today, this latest round of Equity for Punks has raised over £19 million from more than 82,000 investors.
- Last November, BrewDog launched a special limited-edition beer as a gesture of thanks to its Swedish fans and Equity Punk investors.
- The beer, Hello My Name is Agnetha was a double IPA infused with local lingonberries. ...Agnetha follows Hello My Name is Ingrid, BrewDog’s first special-edition Swedish beer, which launched in 2011.
- The cloudberry infused Double IPA sold out in a few hours and in 2016, BrewDog fans voted for Ingrid to be brewed again.
BrewDog cofounder James Watt said:
“The thirst for great craft beer in Sweden has not abated since we opened our first bar here in 2013. Norrköping has been on our radar for a while now - we’ve been excited by the city’s vibrancy and pace of growth. We’re proud to add to an already buzzing beer scene, and we look forward to introducing BrewDog to even more of Sweden’s most ardent craft beer fans.”