The BrewDog Charter is our WHY but our Dogmas are the framework for HOW we deliver our ambitious and audacious plans and lead our amazing team.
We are a meritocracy
We are a team where everyone has the skill and the imagination to massively succeed, where talent and effort are rewarded.
Own your numbers
We are a team where everyone knows how the business is performing and takes an active interest in achieving and delivering the numbers.
Be where the action is
We are a team where we believe in being as close to the front line as possible, where there are no barriers to decision making by having flat leadership structures.
Count time in dogs years
We are a team where we work at pace, with no political boundaries that can cause us to delay decision making. We are a grown up start up.
We are a team where we believe that challenge is heathy and we have an environment that to not challenge is more of a problem than to challenge.