WHAT INFORMATION DO WE COLLECT AND WHY?
We collect and use Information when you interact with us, when you use our products and services, and when you visit our websites. This Information is used to: Deliver and provide products or services; establish and maintain customer accounts; contact you about our products and services and direct offers or promotions to you; and monitor website statistics. Information may also be aggregated or anonymised by us for business and marketing uses. BrewDog may use your Information for direct marketing purposes, including providing updates, newsletters, events or other communications that we think may interest you.
The “Information” that you provide may include your name, date of birth, email address, telephone number, delivery address, billing address and password. You may actively give us Information about yourself when you become an Equity Punk, purchase products from our online shop, respond to a customer survey, enter a competition, join our Planet BrewDog program, email us, book a table, or post in our EFP forum.
Note also that Information you disclose in our forum is accessible by anyone, including third parties not bound by this policy.
When you visit one of our websites or use our forum, we may also automatically collect Information through the use of various technologies, including through "cookies".
Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
Cookies are also used in the functioning of the online store section of our site, by keeping track of information you enter into the site (products chosen, delivery address etc) so that it can be passed onto us to generate your order.
By using our website, you agree that we can place these types of cookies on your device. You can choose to accept or decline cookies (most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer). This may however prevent you from using this website.
WHAT WILL MY INFORMATION BE USED FOR?
We may use your personal Information for any or all of the following purposes:-
• to provide amazing customer service (including assisting with any of your enquiries and bookings in our bars) and to notify you of any material security and/or data breach alerts, and technical notices;
• to let you know about offers, promotions, upcoming events, new beers and new bar openings – this may be via email, telephone, text message and/or push notification (via the BrewDog app;
• to personalise and localise your experience (including targeted online advertising, more likely to be relevant to you);
• to meet our legal obligations to our customers and other stakeholders;
• to help us understand and improve our website and apps
WHAT CHOICES DO I HAVE?
You have a choice to remove your personal Information by accessing your account and deleting your Information even though it might be needed to make a purchase or to take advantage of offers such as your free birthday beer, referral perks or other BrewDog offerings.
If you are a shareholder we have a legal obligation to let you know about certain updates, we therefore restrict amendment of certain fields to allow us to meet that obligation. However if you have a question, concern or complaint about this you can contact us at [email protected].
You have full control over how we communicate with you and can change your preferences through your BrewDog.com account.
We’ve also made it super simple to select the marketing you receive by accessing your marketing preferences with a link to a personalised preference centre at the bottom of every email.
HOW CAN I ACCESS AND CONTROL MY PERSONAL INFORMATION?
We respect your right to access, correct, request deletion or request restriction of our usage of your personal Information as required by applicable UK law. We also take steps to ensure that the personal Information we collect is accurate and up to date.
You can see, review and change most of your personal Information by signing in to your BrewDog.com account. Please, update your personal Information immediately if it changes or is inaccurate.
HOW WILL YOU SHARE MY PERSONAL INFORMATION?
We may share your Information with our BrewDog entities and affiliates. We may also share your Information with third parties when it is necessary to involve a third party service provider to facilitate or offer our services such as participating in a trading platform, delivering your orders, booking tickets for events or participating on our forum. Some third parties to whom we may transfer your personal Information may be located outside of the UK or the EEA. In the event of a transfer, we will seek to ensure that appropriate safeguards to protect your Information are in place which could include entering into a data transfer agreement with such third parties to ensure adequate protection for your Information
We will never share your personal Information with a third party that is not directly related to us delivering on our obligation to you or to let you know about cool BrewDog things!
HOW LONG WILL YOU HOLD MY PERSONAL INFORMATION?
We will not hold onto your personal Information longer than necessary to fulfil our obligations and commitment to you as a customer or a shareholder. Personal Information processed for any purpose will not be kept for longer than is necessary for that purpose as set out in the GDPR or other relevant Data Protection Legislation.
After it is no longer necessary for us to retain your personal Information, we will dispose of it in a secure manner according to our data retention and deletion policies.
QUESTIONS ABOUT THIS POLICY
If you have a question, concern or complaint about this Policy or our handling of your Information, you can contact us here.