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The Community Decides

Mashtag 2019

#MashTag is back. This is beer chosen by the people, for the people.
Every year we invite our community to take part in the ultimate vote to decide on a brand new beer. You pick everything, from style to malt to hops to twist – even the label design! Each day from 2nd – 6th September a social vote will go up on our FacebookTwitter and Instagram profiles where you can have your say on what goes into our 2019 brew. Let’s get mashing! 

Beer done. Label next!

The final part of #MashTag is to take care of how the bottle will look. Keeping with the same philosophy that has gotten us this far, it’s over to you to design the label, and then later you’ll all be able to vote on it as well!

The label can feature anything you like – it can represent the ingredients, BrewDog, craft beer, or be totally abstract. It’s entirely up to the budding artists out there and we welcome submissions for #MashTag label art from all-comers, you don’t need to be a professional designer to take part.

Our labels are 177mm wide by 87mm high, so where possible please submit your initial entry as a jpeg, 1240 x 610 pixels and no smaller than 300dpi. Keep a vector/high-res version, as we’ll need to print at full size and in CMYK colour!

The deadline for #MashTag 2019 designs is 13th September at 5pm.

Send your entries via one of the following means:

Email it to design@brewdog.com (9MB file size limit) with the subject line ‘#MASHTAG 2019 LABEL ENTRY’

Tweet them to us @BrewDog (include #MashTagLabel in the tweet)

Once the deadline is reached, we’ll cast our eyes over the entries and assemble a shortlist of the most epic attempts, before asking you to head to the polling booths one last time to choose the official label art of #MashTag 2019’s 9% Red DIPA!

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Winning Twist - Fruit

Guava and sweet orange peel

We had thousands of ballots cast in this act of beery democracy – so without further ado we should reveal the result of the final recipe-related vote. It’s time to run the rule over the Twist.

#MashTag 2019 Twist:

Double Dry Hopped - 32%

Guava & Sweet Orange Peel – 42%

Hazy – 26%

A very close call, but the fruit addition takes the throne!

Winning Hops & IBU

We're heading to USA for this year's hops

Yesterday hundreds more of you made your voices known in choosing where we will be going to get our hops.

#MashTag 2018 Hops & IBU:

US Hops & 100IBU - 52%

German & 75 IBU - 24%

UK Hops & 50 IBU - 24%

There you have it – our 9% Red Double IPA is heading across the Atlantic for its hop load. Think piney, citrus and resinous hop character combined with the highest IBU of the lot!

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Winning Malt & ABV

9% Red Double IPA comes out on top

Once again, hundreds of you exercised your democratic right and voted for your favoured option in our malt ballot. So how did it go?

#MashTag 2019 Malt Bill & ABV:

4% Irish Red Ale - 19%

6.5% US Amber Ale - 27%

9% Red Double IPA - 54%

No doubt about it, 9% Red Double IPA was the clear favourite from early on!

Winning Style - IPA

Day 1 of democratic beer-making is done

Four styles have battled it out to be crowned the #MashTag2019 winner, but sadly there can only be one. With hundreds of votes cast and counted on our social channels, day one of #MashTag 2019 looks like this:-

#MashTag 2019 Beer Style:

Pale Ale/Bitter - 15%

IPA – 38%

Stout – 24%

Barley Wine – 23%

So the #MashTag beer you’ll be enjoying later in the year will be an IPA!

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Last year's winner

Hundreds of people voted over the week

And at the end of the vote we ended up with our final beer – a crowdsourced 5% Pale Ale brewed with Pale and Maris Otter Malts, US Hops and infused with hibiscus flower and yuzu.

With bottles sporting an amazing label designed by Patrycja Siuzdak (which of course was also the result of a public vote), the beer inside had a biting bitterness but one offset by the intense floral and citrus aromas of the two added ingredients. The addition of Chinook gave piney resin that acted as a perfect foil and rounded off into the aftertaste.