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The Community Decides

Mashtag 2019

#MashTag is back. This is beer chosen by the people, for the people.
Every year we invite our community to take part in the ultimate vote to decide on a brand new beer. You pick everything, from style to malt to hops to twist – even the label design! Each day from 2nd – 6th September a social vote will go up on our FacebookTwitter and Instagram profiles where you can have your say on what goes into our 2019 brew. Let’s get mashing! 

Winning Label

Nathan William’s design took the spoils in the closest label vote ever

Just 8 votes split the top two entrants. His artwork is the final piece of the 9% ABV Red Double IPA that our brewers will now set to work on. Loaded with American hops, guava & sweet orange peel and at 100 IBUs this is going to be an incredible vintage.

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Winning Twist - Fruit

Guava and sweet orange peel

We had thousands of ballots cast in this act of beery democracy – so without further ado we should reveal the result of the final recipe-related vote. It’s time to run the rule over the Twist.

#MashTag 2019 Twist:

Double Dry Hopped - 32%

Guava & Sweet Orange Peel – 42%

Hazy – 26%

A very close call, but the fruit addition takes the throne!

Winning Hops & IBU

We're heading to USA for this year's hops

Yesterday hundreds more of you made your voices known in choosing where we will be going to get our hops.

#MashTag 2018 Hops & IBU:

US Hops & 100IBU - 52%

German & 75 IBU - 24%

UK Hops & 50 IBU - 24%

There you have it – our 9% Red Double IPA is heading across the Atlantic for its hop load. Think piney, citrus and resinous hop character combined with the highest IBU of the lot!

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Winning Malt & ABV

9% Red Double IPA comes out on top

Once again, hundreds of you exercised your democratic right and voted for your favoured option in our malt ballot. So how did it go?

#MashTag 2019 Malt Bill & ABV:

4% Irish Red Ale - 19%

6.5% US Amber Ale - 27%

9% Red Double IPA - 54%

No doubt about it, 9% Red Double IPA was the clear favourite from early on!

Winning Style - IPA

Day 1 of democratic beer-making is done

Four styles have battled it out to be crowned the #MashTag2019 winner, but sadly there can only be one. With hundreds of votes cast and counted on our social channels, day one of #MashTag 2019 looks like this:-

#MashTag 2019 Beer Style:

Pale Ale/Bitter - 15%

IPA – 38%

Stout – 24%

Barley Wine – 23%

So the #MashTag beer you’ll be enjoying later in the year will be an IPA!

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Last year's winner

Hundreds of people voted over the week

And at the end of the vote we ended up with our final beer – a crowdsourced 5% Pale Ale brewed with Pale and Maris Otter Malts, US Hops and infused with hibiscus flower and yuzu.

With bottles sporting an amazing label designed by Patrycja Siuzdak (which of course was also the result of a public vote), the beer inside had a biting bitterness but one offset by the intense floral and citrus aromas of the two added ingredients. The addition of Chinook gave piney resin that acted as a perfect foil and rounded off into the aftertaste.