Defining our mission

BrewDog Blueprint

BrewDog Blueprint

Since day one, our defining purpose as a business is to make other people as passionate about great craft beer as we are. Every single item within this blueprint is a testament to that focus, and proves our unrelenting ambition to get more people drinking craft beer, and to engineer a whole new type of business model.

From Europe’s first refrigerated warehouse for beer, to bringing back cask, to handing more decisions over to our 90,000-strong community of Equity Punks, to opening our brewery to the UK’s independent craft beer scene for a day – this bible for beery enlightenment will steer BrewDog on the straight and narrow for the next 12 months at least.

Our Initiatives

Find out more about our other initiatives