BrewDog Wants To Help Save The Crew

Columbus needs it's soccer team.

BrewDog Wants To Help Save The Crew

Firstly, we love soccer (we call it football). Martin and I have played all our lives, we played in high school, in college, and we still play today. We also support and work closely with our local soccer team in Aberdeen. And secondly, we love Columbus! We decided to build our new $30m brewery after only spending one day in the city and falling in love with the area, the energy, the people and everything about Columbus. I also bought a house out here and am currently spending around a third of my time in Columbus and plan to continue doing so moving forward. We have also been to see the Crew play a few times and were blown away by the atmosphere and the passion of the fans.

We were pretty devastated when we heard than Columbus might be losing the Crew. This city, the area, the people of Columbus and the Crew fans need Columbus’ amazing soccer team to stay right here. And we want to do all we can to help ensure that happens.


We have now joined the discussion and effort with the Columbus Partnership and City and County officials to #SaveTheCrew. Like most fans, we believe in the power of great teams to galvanize their communities. The Columbus Crew is an important and long-standing part of our community. We stand with the passionate football (soccer) lovers across the world who believe that the game belongs to the fans.

At BrewDog, we are world leading pioneers and experts in crowd-funding and community ownership. Indeed our own business is part owned by a community of over 60,000 craft beer lovers and we have raised over $60m through crowdfunding over the last few years. We would love to facilitate and be involved in a potential purchase of the Columbus Crew from it’s current ownership structure and then immediately look to sell at least half of it back to the fans through crowdfunding.

We passionately believe the best people to own things are the ones who care the most about them.

We are also delighted to announce that we have brewed a brand new beer to help the cause too. We have brewed a beer called CREW BREW, a 4.4% golden ale and all the profits from the sale of this beer will be donated to SAVE THE CREW. This new beer will be draft only and will launch at BrewDog DogTap on Friday the 17th of November and will then be available to ship to our customers in Columbus on Monday 20th November.

We are passionate about craft beer, our community, and the importance of our local teams to bring us together.

We will do all we can here.

James and the team

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Comments (83)

anonymous 31.01.2018 @ 12:34am
Love your beer. Love your commitment to CBUS
Doc 12.01.2018 @ 12:25pm
This is great. Please keep us updated. I will buy as many shares as I can.
Chuck Swantek Jr 25.11.2017 @ 1:42am
Thank you for all you are doing and any help towards keeping the Crew in Columbus.The Crew needs to stay in Columbus. The family and I travel 3 to 4 hrs one way to every game we attend, 10 games attended for 2017 season. Had a chance to visit the BrewDog house on 11/22/2017 for lunch after attending the game the night before, great atmosphere and the Crew Brew and the food was Amazing . We will return for more without a doubt. Crew Brew was so good we had to bring a 64oz growler home.
Laura B. 20.11.2017 @ 5:20pm
Can't thank you enough for your support of the Crew! As a season ticket holder since the beginning, I can't imagine this city without them.
Looking forward to Crew Brew!
Wes 18.11.2017 @ 11:39am
Would definitely purchase shares. Need to have Crew Brew not just draft. If you do I'd be buying cases for all my soccer and #SaveTheCrew family every chance I get (and they'd get a lot for ????) Cheers!
Doug Andrews 16.11.2017 @ 8:21pm
Thanks for your support of the Crew and the Community.
I would definitely buy into the Crew if I had the opportunity.
And, I intend to visit BrewDog soon!
Peter North 16.11.2017 @ 5:46pm
Precourt is the type of San Francisco person wanting someone to give him an outrageous offer so he can make a quick buck. You don't get into MLS to make loads of money, you do it because you like the sport.
Poncho 16.11.2017 @ 2:42am
Yeah hats off with you guys, from now on business to you brewdog can't wait to taste the new beer CREW BREW. #SAVETHECREW
Paula Ramsay 16.11.2017 @ 2:29am
I’m a Packers Shareholder, and it would be a dream come true to own shares in my Favorite team ever, the Crew! I’ve said, from the beginning of this nightmare, that this is what needed to happen. Thanks, James, for being all in with us...for wanting to be a part of our passionate Crew family...and for believing that our City and we Fans deserve this Team. #SaveTheCrew
Jared 16.11.2017 @ 2:19am
I would buy back as many shares of Crew from Brewdog as I can afford. Brushing off a legitimate effort by Brewdog to buy the team and keep ownership local and with the fans would show what true hypocrites the league and Precourt is.
Schwem 16.11.2017 @ 2:16am
My girlfriend and i made the hour and a half drive down to your new brewery last Saturday because we love craft beer and because we wanted to find out more about this company that spoke so strongly in favor of our beloved Crew. After that trip i can definitively say that if you stand by our Crew, we stand by you! ??????????
Mark 15.11.2017 @ 7:33pm
Count me in. Go Crew!!
Johnny Qwest 15.11.2017 @ 4:14pm
Were do we sign-up! GO CREW!
Gene and Mary 15.11.2017 @ 2:48am
We both will buy shares when they are offered.
Steve 14.11.2017 @ 5:57pm
Amazing! Hats off to your brewdog. New customer here to stay
anonymous 14.11.2017 @ 3:27pm
100% in!! Let’s save the Crew!
Nick B 14.11.2017 @ 3:23pm
I have been thinking the same thing as many others have stated. Having a Brewdog owned Columbus Crew where they offer a 'Crew Equity for Punks' would be amazing. Talk about a news story. All the curveballs lately to end with Brewdog offering fans a way to 'buy' the Crew. That would be amazing.

With that said, i know i will be buying a couple 6 packs before the Tuesday game! Thanks Brewdog
Jonnathan C 14.11.2017 @ 2:50pm
You guys have a new #1 fan... Thank you so much for giving us some hope.
#savethecrew
Angie 14.11.2017 @ 1:46pm
Thank you for your support!!! #savethecrew
Kris M 14.11.2017 @ 1:37pm
I am all for this option, and had thought about community ownership already. But without a company like BrewDog to actually make it happen, my thoughts were just a dream.
I will be a part of this for sure!
Can't wait to visit the Franklinton pub soon, the Canal location rocks!
Go Crew!
#savethecrew
Dog Girl 14.11.2017 @ 1:03pm
Yeah! Get me some of this! Where do I sign (up)?
Wes 14.11.2017 @ 11:47am
Wow. What a statement. You just got a new customer. And I don't live in Ohio.... thanks for standing up for what is right. #savethecrew
BuckeyeMike Rowley 14.11.2017 @ 10:57am
Outstanding! I'm in!
#equitypunk #crewdog #crewpunk
Thank you for supporting #savethecrew.
Emily C 14.11.2017 @ 6:36am
You have just won this customer
JP 14.11.2017 @ 2:59am
Proud Ohioan. Your interest in doing this makes plenty of beer and soccer fans across this state proud. We’re willing to stand with you - and pay up, when the time comes.
Leslie Pennington 14.11.2017 @ 2:55am
This is amazing to read.... thank you so much for stepping up and helping us out. The Crew family will support you too!!!
Terry Quested 14.11.2017 @ 2:54am
#savethecrew - it’s just wrong to move a team and everyone knows it, thank the heavens for BrewDog showing how to be a stand-up citizen - ??UBrewDog, the best new neighbor in town, ???? & soccer ?? and totally genuine??
BrewDog the Crew Dog - hey, I never liked the Crew Cat anyway!
Nick Norris 14.11.2017 @ 2:46am
Thank you! If you are successful in saving the Crew, I’ll be in line to buy a share. This move has potential to make me exclusively drink Brew Dog for the rest of my life, and be proud to do so.
Justin 14.11.2017 @ 2:02am
LONG TIME CREW FAN DAY 1!! You guys are amazing! If this can be pulled off it would be the greatest achievement EVER in Columbus Ohios history! I will forever drink BrewDog! Thank you for the support! #savethecrew
Brant Jangard 14.11.2017 @ 1:53am
I live in Los Angeles and while I am an avid supporter of the Seattle Sounders (my hometown team) I think it is so important for these communities to save their teams. Is there anything that those of us that do not live nearby can do to help?
Nick Geruntino 14.11.2017 @ 1:18am
Proud to be an Equity Punk - you guys are already more Columbus than the Crew ownership could ever hope to be. I, for one, will absolutely pledge my support for your efforts- let us all know what we can do to help your bid!
JR 14.11.2017 @ 12:52am
We’re with you all the way, BREWDOG... Let’s buy the team, and CREW BEER for all when we do. Where do I send the check?

PS: Only the best rise to the top. We’re forever yours...
Tom Crawford 14.11.2017 @ 12:18am
Sláinte ! I'm in for community ownership... just like Edinburgh's Hearts of Midlothian team is owned by the fans, we can do the same.
BlackBush 14.11.2017 @ 12:07am
Great supporters... Thank you!

#savethecrew
Ben 13.11.2017 @ 10:41pm
How much do we need to raise?
Ashley Leach 13.11.2017 @ 10:07pm
Heck yeah Brewdog, we'll take all the support we can get. #savethecrew
Ben Drake 13.11.2017 @ 9:54pm
Count me IN!!! I’ll buy a piece of the Crew from you! No hesitation!
Chris 13.11.2017 @ 9:48pm
You guys rock, this is what Columbus needs! Thank you so much for your support!
Matt 13.11.2017 @ 9:37pm
Awesome. I am sure I speak for many when I say I would race to be the first to buy whatever small portion of the COLUMBUS Crew I can currently afford. Please do the crowdfunding idea. #savethecrew
Jack 13.11.2017 @ 8:46pm
Thanks for supporting our community, see you Friday.
Jeff Berman 13.11.2017 @ 8:37pm
Do It!
The Crew belongs to - and in - ColumbUS !!
Thank you James and Martin!!!
#SaveTheCrew
Patty 13.11.2017 @ 8:34pm
Thank you for heavily heavily investing in Columbus...you are unbelievable!
Rod WInkler 13.11.2017 @ 8:00pm
Season tix holder since '98...if crowdfunding would secure 49 percent against your 51 per cent, I would be eager to contribute.
Brandon W 13.11.2017 @ 8:00pm
This is a great idea. One step further would be adding a Equity Punk Shareholder Suite at the stadium!
Bill LeRoy 13.11.2017 @ 7:24pm
Be Massive! #savethecrew
Patrick from Columbus 13.11.2017 @ 7:14pm
I can't recall ever having one of your beers but I can assure you that I will exclusively purchase your beer when/where I can find it. Thanks for caring so much.
Sharon 13.11.2017 @ 7:13pm
Thank you for your support, I will gladly be supporting you in the future
Matt Selan 13.11.2017 @ 7:12pm
I'm not ashamed to admit, this made me cry. This is Massive. Thank you for wanting to be a part of this community. All who want to be here are welcome.

#SaveTheCrew
Jason Browning 13.11.2017 @ 7:09pm
Truly appreciate your involvement!
Scott 13.11.2017 @ 7:04pm
Equity Punk ‘til I die
Equity Punk ‘til I die
I know I am, I swear I am
Equity Punk ‘til I DIE!

BrewDog is MASSIVE!

#savethecrew
CP 13.11.2017 @ 6:55pm
I will forever buy your beers.
James 13.11.2017 @ 6:49pm
Thanks so much for your support!
Craig 13.11.2017 @ 5:48pm
Coming to Ohio in December/January. I will be drinking lots of your beer and am down to buy back a portion of the club! Let's make this happen!
Liz 13.11.2017 @ 5:47pm
You guys are seriously amazing! Thank you for helping #SaveTheCrew!!!!
Nick 13.11.2017 @ 5:39pm
I cannot drink beer but I will make sure for my guests' sakes my fridge is fully stocked with BrewDog brews for the rest of my life after reading this.
BOBBY 13.11.2017 @ 5:26pm
FC CINCINNATI RULES!
Adrian 13.11.2017 @ 5:23pm
Yes, yes, yes! A thousand times, YES!
Steve Calhoun 13.11.2017 @ 4:35pm
Brew Dog ROCKS!!!! Your thoughts involvement in our community is outstanding. Even though you have not been here that long you have put yourself firmly in the front of the pack in caring for where you live. I call on ALL other businesses to match your level of commitment.
anonymous 13.11.2017 @ 4:30pm
This is so awesome. Thank you!!!
Steve Murray 13.11.2017 @ 4:04pm
Thank you massively! Keep up the fight for our COLUMBUS Crew!! This is just another reason I'm happy to be an Equity Punk Investor. Yeah Brewdog! Yeah Columbus Crew! Yeah 5Am Sain!!!!!!!!! (ps Yeah Aberdeen FC - Go Dons!)
Erik 13.11.2017 @ 3:59pm
Thanks so much for being a leader in the community and standing up for the Crew!
Xac 13.11.2017 @ 3:49pm
I can not believe how incredibly happy this has made me! #SaveTheCrew!
Glenn Ruff 13.11.2017 @ 3:40pm
I'm proud to be a equity punk as well. We appreciate your company joining the #SavetheCrew movement.
anonymous 13.11.2017 @ 3:35pm
Stand Free and be Massive
Patrick 13.11.2017 @ 3:25pm
A big THANK YOU from Columbus! This is an excellent idea and I’m sure plenty of Crew supporters would be on board.
Chris 13.11.2017 @ 3:24pm
Hi there, you said it would be draft only, but then said ready to ship on the 20th? So will it be canned as well?
Chris 13.11.2017 @ 3:16pm
Thank you for your support
Mic Gordon 13.11.2017 @ 3:05pm
Thank you James! I look forward to buying part of the team once it is in your hands. You're exactly the kind of community leader that I can invest in. #SaveTheCrew
Tim 13.11.2017 @ 3:01pm
I love you guys. No matter what happens here you will have a customer for life. Your beer and food being great also helps!
Bw 13.11.2017 @ 2:50pm
Thank you so much!
Tim Diss 13.11.2017 @ 2:50pm
The difference between folks that build something vs inherit something. Thank you for your support of club and community.
Dave 13.11.2017 @ 2:47pm
If you do this, I'll have your babies. I'm a 40 year old dude.
Doug Sershen 13.11.2017 @ 2:35pm
Crew Equity for Punks! Sign me up!! Many thanks to Martin and James for getting involved in what's been happening re: the Crew in Columbus. Not only would Crew supporters like me embrace BrewDog local ownership, but we'd leap at the chance to become partial investors ourselves. Not to mention, the current state of affairs is very much due to the kind of 'fat cat' short-term investment mentality that fails to account for the value of community, and that BrewDog has long railed against. While you guys work on the business side of things, any chance you could leverage your vast social media network to get a few more signatures on this change.org petition from Crew supporters to the MLS commissioner?
https://www.change.org/p/save-the-crew-tell-don-garber-to-keep-the-crew-in-columbus

The league, we fans assume, dislikes the manner in which this move, largely plotted in secret, has been brought into the harsh glare of sunlight due to the hard work of some soccer journalists and, especially, the fans, most notably through the remarkable, explosive success of the #SaveTheCrew movement. It's important to note that fans from across the league are against this possible relocation.

Columbus 'til I Die!
Save the Crew!
Jon Miller 13.11.2017 @ 2:18pm
Thank you guys for your support!
Al Schulman 13.11.2017 @ 2:16pm
Thank you for joining the fight. I would love to see all sports franchises community owned, a la Green Bay Packers, FC Barcelona, and Real Madrid (among others). Count me in for a few shares.

I sincerely hope you can make this work, but my sense is that the American soccer oligarchy/plutocracy likes things the way they are. #SaveTheCrew is a threat to them. If supporters can prevent owners from doing whatever they want, the power of the oligarchs is diminished.

We have an uphill battle to convince the soccer oligarchy that they have more to lose by standing with PSV than by allowing supporters to gain the power to veto owners' decisions. MLS has unintentionally declared war on their own customers across the league; now they can either back down or win the ultimate Pyrrhic victory.
Stephen 13.11.2017 @ 2:13pm
Appreciate the leadership you’ve already brought to the Columbus community. The Crew IS important to Columbus and WILL BE important to Columbus.

Win the Cup
Save the Crew
Cait Zimmerman 13.11.2017 @ 2:08pm
There were many who doubted your seriousness or desire to purchase the team, so I'm ecstatic to see your true intentions here: to allow the team to be owned (at least partially) by the community. I'm also very thrilled at this prospect because you are obviously a transparent person and would not do dealings behind our back like He Who Shall Not Be Named has. Thank you so much for your support!! #SaveTheCrew!
Josh Payne 13.11.2017 @ 2:00pm
Made my day. Hope it’s not to late. #savethecrew. ????????
Sean OBriant 13.11.2017 @ 1:45pm
I'll take you up on that offer to be a part owner of the team.
Patrick Moore 13.11.2017 @ 1:45pm
Thank you for the support. I would 1996% love to own a piece of this team. Stay Massive my friend.
Uncle Alligator 13.11.2017 @ 1:36pm
I am 100% behind this effort, cheers to Brewdog, Glory to Columbus! Let’s go get this...
#SaveTheCrew
David 13.11.2017 @ 1:32pm
Would love to be involved in supporting a community-owned Columbus Crew from Scotland. The MLS obviously going from strength to strength but it will continue to be derided and never taken seriously by football fans in Europe due to the fact it is too obviously profit-orientated.
Ed Plunkett 13.11.2017 @ 1:26pm
Proud to be an Equity Punk.