A perfect fit for our ruthless IPA


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When it all comes down to it, why do we actually drink beer? What’s the over-riding reason behind heading out to your local BrewDog bar, or reaching past that jar of furry pesto for your last can of Dead Pony in the fridge? Well, it’s because of one very simple fact. Drinking beer is enjoyable.

So when you do go to one of our network of bars, we obviously want to make your beery experience there as enjoyable as possible. Whether its music, food or our attentive staff, we pull out all the stops to ensure the things you’ll be drinking will be enjoyed in the best way possible.

And one of the most important of all components, in that regard? The glassware.

Yes, using the correct glass can really bring your beer to life. Or more accurately, using the wrong glass will leave it muted, both in terms of aroma and flavour. That’s why we have just introduced a very cool item of beer-related enjoyment – our brand new Jack Hammer IPA glass.

Whenever you order a schooner of our ruthlessly resinous India Pale Ale in our UK bars, it will now arrive in this ultimate receptacle. We have worked with German glass-masters Spiegelau to adapt their Dogfish Head/Sierra Nevada IPA glass for the UK market, exclusively for Jack Hammer.

Designed to highlight the specific aromas of hop-forward beers, the glass has a wide, fluted bowl to maximise the piney hopload absorbed with each sniff (or mightily eager lungful). It also has an extra-thin rim, room for the head to expand and, oh yes, those ribs on the base.

Difficult to miss, the chunky hoops help preserve the head of the beer, by reforming it when the beer swirls each time a sip is taken. Clever, eh? So right until the point you order another, your Jack Hammer will have the same taste and mouthfeel.

The Jack Hammer IPA glass is available for purchase right now, here in our online shop. This means that you can carry out experiments at home about what lifts the flavour and aromatic profiles of our 7.2% IPA more; our Spiegelau glass or your favourite coffee mug.

After all, it’s not just beer that is made more enjoyable by the correct vessel…

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Comments (12)

Iddy 07.05.2015 @ 5:15pm
OK thanks for the reply, I'll probably get one to go with my Sierra Nevada one then
Arnold J. Martijn K 07.05.2015 @ 12:20pm
Schooner size? So this one is smaller than the "IPA is Dead" version?
Now I really want a couple! :)
BrewDog Rich 07.05.2015 @ 10:07am
Iddy/Dipak - We have commissioned the glass at a schooner size, so although it works to a similar design, it is 2/3rds measure (given that Jack Hammer is 7.2%)
Iddy 06.05.2015 @ 7:10pm
I can't see how this is different to the Sierra Nevada one?
Dipak 06.05.2015 @ 2:47pm
The Spiegelau glasses make a big difference, but am curious to know exactly how was this adapted for the UK market???
BrewDog Rich 06.05.2015 @ 1:52pm
Luc - stay tuned on that front!

Pete - I bet the old boots 'heighten the aroma' as well...
lily_782 06.05.2015 @ 1:14pm
Those glasses *are* awesome, as long as you don't look at them too hard, then they smash into a thousand tiny pieces.
PeteH 06.05.2015 @ 1:05pm
Not convinced by this one.
Jackhammer tastes so good, I would happily (hoppily) enjoy drinking it out of one of my old boots !

Obviously, not the one with the hole in it .....
Lucian B 06.05.2015 @ 1:01pm
really cool glass ! any news when punk 2 punk packs will start shipping ?
82_Greg 06.05.2015 @ 12:34pm
Easier to hold onto as well!! Is that another reason for the grippy hoopy things?
Ben 06.05.2015 @ 12:33pm
Spiegelau glasses are amazing!
Lion_Zion 06.05.2015 @ 12:32pm
That. Looks. Awesome.