Equity for Pups: BrewDog to offer dogs the chance to own a piece of the business


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Scottish craft brewer, BrewDog, is from today, offering dogs the chance to become ‘shareholders’ in the company. Dubbed Equity for Pups, the initiative is an extension of BrewDog’s latest round of its Equity for Punks crowdfunding programme, which has seen the brewery raise more than £5million since it launched in October.

Equity for Pups is now live! You can find out more about gifting shares to dogs here.

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  • New and existing shareholders will be able to gift ‘shares’ to their four-legged furry friends.
  • Everyone who gifts shares to a dog will be able to download a gift certificate to give the pup on Christmas day confirming their status as an ‘Equity Pup’.
  • In this fifth round of Equity for Punks, BrewDog is looking to raise £10million, with a stretch goal of £50million to further its global expansion.
  • As of today, the brewery has raised over £5.6 million from more than ten thousand new investors.
  • Dogs have always been central to the BrewDog story. Cofounders James Watt and Martin Dickie came up with the name BrewDog after being inspired by James’ chocolate Labrador, Bracken, the original BrewDog.
  • Today, staff are welcome to bring their canines to work, and all BrewDog bars in the UK are dog-friendly.
  • Earlier this year, BrewDog launched its ‘paw-ternity’ leave programme, which allowed staff to take paid leave to look after a new dog.
  • The gift of shares in BrewDog isn’t solely for canines, as anyone can gift shares to family and friends via the Equity for Punks website, on brewdog.com/equityforpunks.
  • The initial target raise of £10million will be used to build a new Brewhouse at its Ellon brewery to help fulfil volume demand across the UK and Europe.
  • Further investment will be used to develop its first sour beer facility, The Overworks, which will launch in early 2018. This world-class facility will allow BrewDog to create a wealth of spontaneously fermented beer styles as it continues to push the boundaries of craft beer.
  • Any funds raised above its initial target up to a maximum of £50million will support accelerated growth across the global business including pouring £10million into opening a new brewery in Asia, and £5million to opening one in Australia. 
  • Equity Pups will not legally hold the shares, and shares will be allotted in their owner’s name. However, for every investment made via Equity for Pups between now and midnight on the 14th December 2017, £5 will be donated to Guide Dogs Scotland.
  • Equity Pups will also be granted honorary shareholder status, and will receive Equity Punk emails translated into woofs, and a special gift to celebrate their commitment to great craft beer.

BrewDog cofounder James Watt said:

“There’d be no BrewDog had a mischievous, overexcited chocolate Labrador not wandered into the room as Martin and I struggled to come up with a good name for our brewery.

Like us, many of our fans are crazy about their dogs so we thought it's about time they get to give a gift of real value to a loved one. Chew toys and rubber balls will eventually get lost or demolished (if your pup is anything like mine), but shares in a brewery are forever.”

IMPORTANT NOTICE: Investments can go down as well as up and invested capital is at risk. Investors should only invest on the basis of information contained in the prospectus issued by BrewDog plc which is available at www.brewdog.com/equityforpunks.