The 2011 Prototype Challenge

30.11.2011

Poll: Which Beer should we brew in 2012?

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A key cornerstone of the BrewDog philosophy is trying to shorten the distance as much as possible between ourselves and you – the people who drink our beers. We love you guys (individually and collectively) and we want to involve you as much as we can in all aspects of our business. Hell if it was not for you guys, we would not even have a brewery at all.

So, we felt it was only right to get your feedback as we put together our plans for what we are going to brew next year. Since you are going to help us drink it, it is only fair that you help us decide what we brew.

Help decide BrewDog's Beer Range PART II

Following on from our 2 recent blogs on our core range beers http://www.brewdog.com/blog-article/shape-brewdogs-future-beer-range and http://www.brewdog.com/blog-article/shape-brewdogs-future-beer-range-part-ii We are going to be slightly tweaking our core range of our 5 year round beers in 2012.

We are also intending adding a new beer to our core range in 2012 and we want you to help us decide what this new beer is going to be. We have brewed 4 prototypes and we want you to either buy them online or try them on draft in our bars and vote (above) for which one you would want to see in 2012 on a permanent basis

The 4 prototypes are:

Blitz! - A 2.8% caramalt only west coast hop bomb.

Scotch Ale - a 7.5% indulgant malty treat combining heather honey and 8 different malts.

Prototype 17 - a 4.1% pale ale with american hops, belgian yeast strain aged with fresh Scottish raspberries.

Hops Kill Nazis - a 7.6% red ale loaded with chinook hops.

You can buy the prototypes here: http://www.brewdog.com/product/prototype-set

proto_blog_540_01

Oh and we still have the awesome 77 lager offer in stock, http://www.brewdog.com/77_lager

And the beautiful old world imperial Russian stout here http://www.brewdog.com/product/old-world-russian-imperial-stout

And still a little bit of There is no Santa, our Christmas beer http://www.brewdog.com/product/there-is-no-santa

Want 20% off our online shop for life? Invest in BrewDog at www.brewdog.com/equityforpunks

Comments

Scotch Ale gets my vote, Prototype 17 is a close 2nd though!
knoxovic 04.12.2011
Congrats on the rapid delivery - ordered on Tuesday night and was able to try these out over the weekend. In order of preference:
1) Scotch Ale - very tasty - is it too niche (flavour) or strong for the core 5? Guess this depends on what the other 4 are...
2) Blitz - held it's own well, especially given the strength. Would like to see this in the core 5 on the grounds of variety and having a lower alcohol Brewdog beer available year-round.
3) Hops Kill Nazis - nice, but wasn't a winner for me
4) Prototype 17 - bit disapppointing, having had the much more raspberry-flavoured one in September.
Made for a great weekend - especially with a few bottles of There Is No Santa thrown in for good measure!
Stu 04.12.2011
The 2.8 ABV would be perfect for the swedish market! With that low ABV it could be sold in regular super markets. Go for it!
fat_mac 03.12.2011
You can get superior quality beer from www.angrybats.com at the right price！
Angrybats 03.12.2011
Seriously what have you done to Prototype 17. The original version was great, full of raspberries. This doesn't have any. Disappointed. Blitz! is ok but I wouldn't drink anything that low ABV. Still got the other two to drink. Hopefully Hops Kill won't have changed.
HystrixCristata 02.12.2011
Ordered on the 30th (see below) and they arrived today (2nd Dec), how good is that? And why does Hops Kill Nazis have a red bottle top and the others have blue ones? Conspiracy theories start here.

P.S. More Ingrid, please, drank a bottle last night and it's fabulous. More!
Pete Gerrard 02.12.2011
It was a close call but my vote goes to Hops Kill Nazis, however the Scotch Ale is a close second because it reminds me of Founders Dirty Bastard which is another scotch ale by another of my favourite breweries. If Scotch Ale doesn't make it into the core range I would like to see it in made in the future, maybe as a one off brew.
Tom 02.12.2011
@PJBURKE http://www.drinkstore.ie/BREW-DOG-HOPS-KILL-330ML-5060154911527/
Stephanos 02.12.2011
I have only had a chance to try Hop's kill but by God it is fantastic, Please send it over here to Ireland as I cant for the life of me get it down south
PJBurke 02.12.2011
There was in no way any query how the <a href="http://www.airjordanonlineshop.com/" title="Air Jordan"><strong>A ir Jordan</strong></a>strap would not perform,
susan 02.12.2011
There was in no way any query how the A ir Jordanstrap would not perform,
cindywang 02.12.2011
Hops Kills Nazis please. Sounds tasty and is historical accurate.
Kim Odland 01.12.2011
Also ordered and excited about receiving, although order made on 19/11 is still 'processing' on my order history so fingers crossed it all arrives in time for xmas. Look forward to Camden and having a reason to show my EFP card.
Ben_brg 01.12.2011
given the amount of orders for these prototypes and the strain at the warehouse, this poll will be missing a lot of votes!
glass half empty 30.11.2011
Baby Scotch!
Johanna 30.11.2011
Like your style! keep it rollin
punk 30.11.2011
Ordered. Let's see how long they take to arrive and if the packers at the warehouse mess up.
HeLivesInHope 30.11.2011
I have ordered two sets, HKN seems like the type of beer i usual love. So im hoping for big things!

Looking forward to trying them all and voting.
Martin 30.11.2011
Looking forward to trying these and agree that there would need to be something really special in the group to beat HKN.

Must say that the Old world Russian imperial stout is a masterpiece that everyone should try. Thank you Brewdog!
BeerHawk 30.11.2011
Ordered various beers from here on 21st Nov, first time since UK Mail took over delivery, and they arrived on the 25th, so no complaints there. Well packaged, too.

Hopefully the Prototypes and other goodies ordered yesterday will turn up just as quickly. Good call to switch to UK Mail, Brewdoggers. Cheers!
Pete Gerrard 30.11.2011
2 lots of the Prototypes ordered, 1 is a present, that's if I can fight the urge to drink them. 12 bottles of "There is no Santa" should help.
Merry Christmas to all the Brewdog team. See you in Camden!
x
JonniSD 30.11.2011
Let's taste them first shall we but I really like HKN it has to be said.
Gary 30.11.2011
Just ordered 2 sets, although I'm still waiting on my order from last week too!
Undecipherable 30.11.2011

The 2011 Prototype Challenge

30.11.2011

Poll: Which Beer should we brew in 2012?

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