BrewDog re-invents the AGM

BrewDog re-invents the AGM

BrewDog re-invents the AGM with beer tastings and mosh pits for investors

Our AGM was for thousands of new investors found through the revolutionary Equity for Punks scheme.


On Saturday April 28th we held our rock 'n roll AGM for our community of investors, which combined the usual business reports with craft beer tastings, rock bands, interactive brewing and burgers. In January this year, we closed our unique share scheme, dubbed Equity For Punks, after reaching £2.2m investment by over 7,000 beer fans. The ‘Punk AGM’ was organised to thank this army of investors and celebrate our 5th Birthday.


AGMs are usually full of suits, powerpoint presentations and bad coffee, but we’re not Barclays Bank – we want to do things our own way. The 2012 Punk AGM gave our new Equity for Punks shareholders an insight into the business and how we’re progressing, but it also gave them a chance to celebrate their investment and feel part of the craft beer revolution.



Over 2,000 investors from around the world travelled to Aberdeen on Saturday, with the celebration being held in the Aberdeen Exhibition and Conference Centre. The day included a presentation and open question and answer sessions with co-founders James Watt and Martin Dickie, where all 2000 attendees also took part in a beer tasting of exclusive beers brewed just for the event. The evening more resembled a rock festival than a business meeting, with sets from Tommy Reilly, The Little Kicks, Bombskare and Kassidy, and BBC Radio 1’s Ally McCrae as compere.


BrewDog also used its vast social media community to keep those who couldn't attend informed of progress, and the AGM even became a twitter trend in Scotland as investors used the #PunkAGM hashtag on Twitter and Facebook.


Glasgow based Equity for Punks investor, Jules Spence commented:

“I wasn't even a big beer drinker before, but I love a wee bit of BrewDog now. I was completely inspired by the hard work and determination of two young guys who saw something they wanted to change and worked their arses off to achieve it. And to top it all off they are taking responsibility to source resources locally and reduce their carbon footprint, good lads. Long live BrewDog!”


We have experienced record growth since its launch in 2007, seeing a 250 per cent sales increase for the past two years running and becoming Scotland’s largest independent brewery in the process.


Financial Summary of our audited accounts:

•       Turnover up to £5.92m (up 77%)

•       Pre Tax profits up to £425,000 (up 92%)

•       Net Assets of £5.6m on balance sheet

•       On track to hit turnover target of £10m+ in 2012

•       Morning group yoga sessions in car park seem to be paying off.

Video Review of 2012




You can get your paws on some Dog A here Our very limited edition 5th anniversary beer





Martin and I would just like to say a massive thank you to everyone who helped make our AGM such an epic day. Organising an event for that many people was completely new to us and our team did an amazing job and worked incredibly hard to make it such an awesome day.

At the end of it we were all exhausted, happy and very proud of our team and shareholders. With the people we have on board and the investors we have behind us, it is going to be an amazing journey over the next few years.

Walk tall, kick ass and learn to speak craft beer. 

Share This
Grum 04.05.2012 @ 11:36pm
Well worth the trip from Ireland… the Legend continues to grow. Thanks guys.
Brewdog in my Blood(stream) 04.05.2012 @ 12:23am
Nice to meet a selection of Kindred People (Brewdog in the Blood). Good Luck to the two lads wanting to open the Craft Beer and Selected Wine outlet in the West End Glasgow.
John B 03.05.2012 @ 10:53am
Crazy Brilliant day! Loved every minute. Business talk with James and Martin was inspiring and enlightening, bands were great and the BrewDog team worked their little punk socks off all day - outstanding effort.
Shikataganai 03.05.2012 @ 2:30am
Hey, that's my hand! :D I already miss the bar in Aberdeen... :( Hope there will be a swedish one soon...
BREWDOG_LOVER 03.05.2012 @ 1:48am
What have I done ?? 03.05.2012 @ 1:45am
slept all the way home on Sunday - BLISS !!!
Grahamf4 02.05.2012 @ 2:51pm
I had a dream last night where I was offered a job by Martin Dickie as a trainee brewer. Dreams truly do represent wish fulfillment. Never thought I'd admit to freud being "correct" in his assumptions.
Pete Howard, Nottm 02.05.2012 @ 1:05pm
Thank you SO much James & Martin.Awesome day, awesome beer, enthusiastic staff and what nutters some of the shareholders are ! They make me seem normal ;-)Slight moan about the queue at the bar(s) - it took 10 minutes to get served, and it took 45 minutes to place my order at the shop.But - What a great day ....
William B 02.05.2012 @ 12:42pm
A fantastic afternoon with fantastic beers. Queue for the shop was a bit of a drag - any chance next year's AGM could see some sort of 'take a ticket and wait your turn system' like shops of old used? Would result in happier punters and just as importantly, make things easier for the Brewdog staff!
David C 01.05.2012 @ 9:39pm
Well worth the 20 mile cycle ride.Nice one.Not so sure anout the 20 mile cycle back though!
Tanguy 01.05.2012 @ 4:04pm
Now back in France. Many thanks to all the brewdog team for this great day
Andi D 01.05.2012 @ 2:34pm
Worth the long trip up from Glasgow.Amazing beer, cracking music, fantastic day out.
David S 01.05.2012 @ 2:23pm
What a amazing night thank you BREWDOG :)
Paul McG 01.05.2012 @ 2:12pm
It was a fair journey from Glasgow but turned out well worth it, great work.
Beerleader1 01.05.2012 @ 1:37pm
What a fantastic night it was! Great beer, great music and great people. Thank you James, Martin and all of the Brewdog team.
noonza 01.05.2012 @ 12:41pm
keep rocking the free world m/ m/