Help decide BrewDog's Beer Range PART II
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A couple of weeks ago we asked you, what should be in our range for 2011 in this blog article http://www.brewdog.com/blog/shape-brewdogs-future-beer-range
We love you guys (individually and collectively) and we want to involve you as much as we can in all aspects of our business. Since you are going to help us drink it, it is only fair that you help us decide what we brew.
We asked you which 5 beers should be in our core range in 2011. 295 people left comments are here is the 20 most popular choices, in order.
1. Punk IPA
2. 5AM Saint
3. Hardcore IPA
4. Hello, My Name Is Ingrid
5. Alice Porter
6. Trashy Blonde
7. 77 Lager
8. Riptide
9. Paradox
10. Chaos Theory
11. Dogma
12. Zeitgeist
13. Citra
14. Hops Kill Nazis
15. Tokyo*
16. I Hardcore You
17. Bashah
18. AB:04
19. Nanny State
20. Prototype 17
Now before we decide on the range for 2012, we are going to make the whole thin even more interactive. Next week we will be launching our 2011 Prototype Challenge. We will be selling 4 new prototype beers (as a special price) on the website. You guys get to sample the prototypes and vote for which one of the 4 makes it into the 2012 core range. For those of you lucky enough to be within striking distance of a BrewDog bar, we will also have the 4 prototype beers on draft.
The 4 prototypes are:
Blitz! A 2.8% caramalt only west coast hop bomb.
Scotch Ale - a 7.5% indulgant malty treat combining honey and 8 different malts.
Prototype 17 - a 4.2% pale ale with american hops, belgian yeast strain aged with raspberries.
Hops Kill Nazis - a 7.6% red ale loaded with chinook hops.
These will be available online within the next 10 days.
The popularity of Hello, my name is Ingrid, our cloudberry IIPA brewed for our freinds in Sweden was also a surprise. Because you like it so much, we will definately be making some more of it. Although with a bit of a twist. Look out for Hello, my name is (insert Norwegian name) an IIPA brewed with Norwegian Lingonberries and Hello, my name is (insert Scottish name) an IIPA brewed with Scottish berries. Paradox will also be back in early January 2013 - look out for a 13% ABV Paradox aged in Jura casks.
Post 2011 Prototype challenge, based on your voting, we will look to announce our full 2012 beery line up.
In December 2011 you can look forward to AB:08 - a decontrcuted blonde imperial stout. It should just about be ready for the official opening of BrewDog Camden.
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