BREWDOG BEERS FOR 2016

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Every year we make a few tweaks to our beery line-up as we look to fine tune our portfolio and also throw some awesome new small batch brews and collaborations into the mix.

2015 saw Born To Die unleashed on the world, Black Eyed King Imp hit cans and our first ever seasonal program launched with Alice Porter, Electric India, Hop Fiction and Candy Kaiser all going down a storm.

We are currently working on a few prototypes as well as dialling in a few really exciting new beers to launch in 2016. Here are some of the things we are currently working on:

Jet Black Heart

Our brewing team and our bars team have been working on this concept for a few months now. Jet Black Heart is a 5.1% milk stout, loaded with oatmeal for an extra lush mouth-feel and nitro dispensed on draft; expect decadent cacao, subtle roastiness, and autumnal fruitiness with a dark seductive edge. Inspired by some of the awesome craft nitro stouts we tried in the US we wanted to put our own spin on the style and also introduce nitro beers to BrewDog bars.

Elvis Juice 2.0

IPAs are loaded with deliciously citrusy flavours, adding citrus fruit to IPAs can make these citrus notes even more pronounced and encapsulating. Since launching the prototype Elvis Juice earlier this year we have been playing around with loads of other citrus IPAs on our pilot plant. We loved our Elvis Juice prototype but we added so much fruit juice we really lowered the pH of the beer giving it a sour edge, which was cool, but not quite what we were looking for.

Since then we have been experimenting with adding peel, less juice and also working to develop a way to extract huge grapefruit flavour without radically altering the beer’s pH. A 6.5% brand new Elvis Juice will be the result and will look to launch in January as part of our year round amplified series.

The 2015 Prototype Challenge

As always, we will be launching our 2015 prototypes in late November/early December. This year the 4 will be:

· Milk & Oatmeal Stout – discussed above

· India Session Pale Lager – once you think about this, it kinda makes sense. We promise.

· A Hoppy Brown Ale – maximum hops and maximum malt in a traditionally pedestrian style.

· Mid Strength Black IPA – a 5.2% hopped up black beast of a beer.

Hammer Heads

Jack Hammer has been a revelation for us since we launched it after it stormed to success in our 2013 prototype challenge. This year we will release a few small batch spins on our West Coast IPA. These will include:

Monk Hammer: Jack Hammer fermented with Belgian Yeast

Black Hammer: Black IPA version of Jack Hammer

Scotch Bonnet Hammer: Chilli-infused Jack Hammer

Brett Hammer: Brettanomyces-fermented Jack Hammer

XXXX Hammer: Your suggestions appreciated!

The Hammer Head beers will be one off releases and will be in cans.

Ace of Hops

Ace of Simcoe/Ace of Nelson/Ace of Mosaic etc. For 2016 we are intending tweaking the IPA is Dead series and re-launching it as the Ace of Hops series. These will be four single hopped session IPAs at 4.5% released over the course of the year. We feel the session IPA strength will be a great base to really showcase the hops and think that it will be better to release them over the course of 2016 than altogether.

Collaborations

We currently have collaborations with both Deschutes (an imperial porter) and Ballast Point (Mezcal-inspired strong ale) aging in oak. We also have the amazing J Wakefield over in January to help us put a Scottish twist on a Florida Berliner Weisse. We are also planning a suitably epic coffee and tobacco-inspired beer with our friends at Beavertown too. Plus loads more!

Small Batch

Small batch is dedicated to one off eclectic brews where we commission an amazing artist to produce a custom piece of artwork for the packaging. 2015 small batch highlights included Hinterland, an imperial milk, chocolate, coffee and vanilla stout with a label by Johanna Basford and Albino Squid Assassin with the can designed by Joe Wilson. 2016 small batch beers will include Self Assembly Pope and Neon Overlord. The details on the beers are still top secret (for now) but the Self Assembly Pope label was designed by Florian Schommer and will look something like the above!

Lager

This. Is. Lager. is currently undergoing a gentle revolution. We are experimenting with different malts and different yeast strains to help us make the beer even better. We are also playing with increasing the hop character and adding a noble dry hop. Once the fine tuning has been completed we will re-launch our lager as Kingpin. 

We will of course also launch a few Born To Die & Paradox releases over the course of 2016 too!

Here is a little look at our proposed 2016 Range:

Headliners:

Punk IPA

Dead Pony Club

5am Saint

Kingpin – our newly revamped lager

Plus the winner of our 2015 prototype challenge

Tuned:

Vagabond Pale Ale

Nanny State

Amplified:

Jack Hammer

Elvis Juice

Cocoa Psycho

Hardcore IPA

Tokyo*

Seasonals:

TBD

Electric India

Hop Fiction

Candy Kaiser

These plans are all just in draft format for now. We would love to hear your thoughts on our plans as well as other changes you would like to see to the range and other beers you would like to see us brew! Let us know in the comments below your take on our beery plans for 2016!

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks