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If you live or drink craft beer in London, then 2018 is set to be a banner year. The first BrewDog BrewPub will open its doors at Tower Hill in the spring, but before that we are psyched to be able to announce that fans of craft beer in the capital can get a brand new BrewDog fix across the city before the end of February. 

BrewDog Seven Dials is coming soon.

We have secured a kick-ass site in the epicentre of London’s nightlife district; midway between Soho and Covent Garden and minutes from Leicester Square, Chinatown and Piccadilly Circus. Formerly the Ape & Bird located at 142 Shaftesbury Avenue, we cannot wait to get in so we can begin the quick turnaround into our latest UK BrewDog bar.

The location is amazing, a stand-alone three floor corner site on Cambridge Circus overlooking the iconic Palace Theatre – so we are fully prepared to do this building justice. Inside, BrewDog Seven Dials will feature two bars spread over different floors and will have twenty cutting-edge craft beers on tap from ourselves and breweries we love from home and abroad.

For those about to head to one of the many theatres in the area the bar will offer a range of food including our super popular full burger and wings menu, as well as serving up brunch on the weekends – the perfect way to begin a day’s sightseeing in London. All food offerings can be paired against a beer, suggested and served up by our Cicerone-trained staff!

We love the fact that London has supported us since we ventured forth into Camden back in 2011. The beer scene there has changed almost to an unrecognisable degree since, but the thirsty people of the city continue to hit up our bars – which is why we are hugely excited for the short wait until we add another to our line-up. BrewDog Seven Dials is on its way!

Keen on joining the Seven Dials crew? Apply here! 

Let us know in the comments which other parts of London we should open up in!

Equity for Punks V is now live! Click here to find out more about investing in BrewDog

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Emma D 25.01.2018 @ 11:50pm
One in Granary Square/Kings Cros would be amazing! Camden is my local but it’s so small. Please make Seven Dials seating more comfortable than the stools in Soho....
Laurie F 17.01.2018 @ 12:03pm
Great news! Right by my office!
Patric L 15.01.2018 @ 8:40pm
Heathrow, don't let M have the only airport craft place.
Jimmy 12.01.2018 @ 2:20pm
Enfield, Enfield, Enfield, Enfield, Enfield, Enfield....
James 11.01.2018 @ 11:03pm
Agree with Carl - SE London needs one, Blackheath/Greenwich seems the obvious choice. Maybe also Peckham.
KDOG 11.01.2018 @ 7:38pm
Best news ever!!! :)
Patrick 11.01.2018 @ 7:10pm
This is located on what’s known as Cambridge Circus to Londoners (where Charing X Road meets Shaftesbury Av). Though I guess “Seven Dials” is better known to tourists despite being a couple of mins walk away.
Ddog 11.01.2018 @ 2:20pm
@Neil D. Population of Chester = 77,040. Population of London = 8.788 million. Therefore London needs 114 BrewDogs for every 1 in Chester!

Even 'East London' is a surprisingly big area, and could easily sustain a BrewDog in each of Stratford, Greenwich, Dalston and Canary Wharf, as well as the existing Shoreditch site.
Neil D 11.01.2018 @ 9:54am
Makes me laugh seeing London folk demanding bars in their corner of the city, I think 8 bars is enough choice for you. Chester next please.
Carl 10.01.2018 @ 10:30pm
South East London please. New Cross / Greenwich / Deptford would be lovely for a new BrewDog site
Denny 10.01.2018 @ 10:14pm
We really need more brewdog action in East and North London. Since the Dalston site was abandoned and bottle dog kings cross closed there’s only the one near brick lane. I’m sure you guys are working on it!!
Delboy 10.01.2018 @ 5:58pm
Great location. Chinese food and Brewdog beer...fab
ScottR 10.01.2018 @ 4:59pm
Any chance of being open 12th/13th Feb?
Adam 10.01.2018 @ 4:52pm
Please don't be all bare bricks and concrete at this place if at all avoidable. For a start it would be a shame given the site, but you can't hear a damn thing in soho if there's more than half a dozen people in there.
Fred 10.01.2018 @ 4:51pm
When does it open in February? Be great venue for my 30th birthday
Jonathan H 10.01.2018 @ 4:47pm
Any news on the bar in Reading? Was scheduled for a 2017 opening?
Dan 10.01.2018 @ 4:35pm
Agree that a bar 'further East' in London is needed - Stratford is the place. Perfect combination of locals, tourists, shoppers, sports events.. and currently very little competition in or around Stratford itself.
Lewis 10.01.2018 @ 4:26pm
Good stuff! Looking forward to visiting! I'd love to see a Brewdog bar in Ealing though!
Phil 10.01.2018 @ 4:25pm
Excellent news!
Would be great to have more bars further east, e.g. Plaistow, West Ham etc
Nicklas W 10.01.2018 @ 4:22pm
Oh, that's amazing news, I work within 150 metres of that place.
Matt 10.01.2018 @ 4:17pm
Nice photo of the Norwich bar you've used there!
Hopfan#1 10.01.2018 @ 3:32pm
Get in. What a great location
GregB 10.01.2018 @ 3:19pm
Incredible, I work on TCR and regularly walk to Soho. This will be even closer for me