DIY DOG v2.0

Only 1 day left to invest in BrewDog… www.brewdog.com/equityforpunks

Last month, we unveiled DIY Dog - a single document containing recipes for every BrewDog beer ever made. For free. The response was overwhelming, so we are taking it up a level. Today we are re-releasing it as DIY Dog v2.0; a project looking to the future every bit as much as the original looked back. DIY Dog v2.0 contains recipes for beers we have not even brewed yet.

The result? You can drink our beer before we do.

Download DIY Dog v2.0 here.

This is anti-corporate beer writ large; a new way of doing business. For generations, companies have fiercely protected their ‘secret’ recipes – clinging to a classified ideal, yellowing documents nervously hidden away by the founders, keys to the safe around their necks. Is it co-incidental that these same companies are the plodding remnants of another age; desperately clinging to their foundations?

For businesses born in the 21st Century it is all about sharing. Who cares about 11 herbs and spices? Here are 234 beers; our entire back catalogue and those yet to be released. All you need is a homebrew kit and you can enjoy our mango and chilli IPA Neon Overlord before we have even crushed the grain. AB:21 before AB:20 has hit the shelves. Complete the deck of Ace of Hops when only Simcoe has left the pack.

Some of the other beers we are adding as part of DIY Dog v2.0 include Ship Wreck, the four Hammer Heads, Dog E, Barrel-Aged Albino Squid Assassin, Barrel-Aged Hinterland, our new-recipe Blitz, collaborations with Deschutes and Beavertown – and many more.

DIY Dog is a repository of information – but it is much more than a still snapshot of a point in history. Instead, it is a vault to which we will spin the large wheel and access, adding more. We want it to be something we will supplement as time goes on. This is no one-shot deal, as brewing is a science and an art form continually updated – this will hold true for DIY Dog, as well.

And speaking of updates, with this second version of DIY Dog we are also renewing your chance to get hold of an exclusive single print-run hard copy of our brewing history, delivered to your home. And it will now include all of these new recipes. Yes, we are re-opening and extending the window for TopUp Dog, which is now set to run until Sunday 10th April.

TopUp Dog is the only opportunity you will have to get you hop-crusted hands on a physical copy of DIY Dog – one in which you can record your progress, spill beer on and generally keep as a personalised record of your homebrewing adventures. Every current Equity Punk who has invested in either Equity Punks 1, 2, 3 or 4 and who re-invests in Equity for Punks IV before the 10th April will qualify!

DIY Dog is an open-book exercise, passing on what we have learned over the years and documenting the milestones along the way. Now with this version 2.0 it also features those milestones we have yet to reach, and exists solely so that you have a chance to get there first…

Let us know in the comments which recipes you are most excited about having a go at re-creating - and don't forget that the voting for #ReBrewDog is still open! Check out the blog post and have your say on which old BrewDog beer we will let out of the stables for one last time...

Only 1 day left to invest in BrewDog… www.brewdog.com/equityforpunks