IPA is Dead on sale now

IPA is Dead on sale now

*Buy our beers here.

We felt it was time hops went solo and got their own prime-time show.

IPA is dead showcases 4 killer hops varieties from 4 different continents. The result is 4 radically different single hop IPAs. Each IPA contains the same malt backbone and is brewed to be 75 IBU and is enthusiastically kettle hopped and massively dry hopped with Citra, Bramling Cross, Nelson Sauvin or Sorachi Ace.

To appreciate the true character, flavour, power and aroma of our favourite hops you need them in their purest, undiluted form. Can you say you've ever experienced 100% pure hop awesomeness? IPA is Dead is brewed and bottled to do just that.


IPA is Dead is a one off small batch, limited edition brew. Using the same base 7.5% beer, a baby version of our Hardcore, we slam a mouth puckering 75 IBUs on top of a base of Marris Otter, Crystal Malt and Caramalt before throwing dizzying amounts of hops at these beers.

99% of beers on the market are made with a blend of hops, we want people to get to know the characteristics, flavours and nuances of some the most interesting hops on the planet. The only way to do this was to showcase them in single hop beers. Oh and to use mountains of hops to make sure the resultant beers were positively exploding with their respective hop flavours!



James & Martin's Tasting Notes:

IPA is Dead


The Pacific North West of America is home to the Citra hop. America is not just about cheer leaders, a silly version of football, elastic top jeans and cheeseburgers. They grow remarkable hops and Citra is a killer example of this, embodying all that is good about American hops and then some. A relatively new hop on the block, it may even seduce you into thinking the American Dream is not just a catch phrase to sell movies and elect Presidents. Fearfully hard to resist, this beer is loaded with brash citrus, grapefruit orange, hints of resinous pine and touches of black currant. Devilishly moreish. I am a little bit too obsessed with this beer for my own good.

Bramling Cross

Good old Bramling Cross is elegant, refined, assured, (boring) and understated. Understated that is unless you hop the living daylights out of a beer with it. This is Bramling Cross re-invented and re-imagined and shows just what can be done with English hops if you use enough of them. Poor Bramling Cross normally gets lost in a woeful stream of conformist brown ales made by sleepy cask ale brewers. But not anymore. This beer shows that British hops do have some soul, and is a fruity riot of blackberries, pears, and plums. Reminds me of the bramble, apple and ginger jam my grandmother used to make.

Sorachi Ace

A hop that tastes of bubble gum? Seriously? No, we did not believe it either. But it does! This is one unique, son of a bitch of a hop. Lemony, deep, musty with a smoothness which belies its power. This hop is lemony like a lemon who was angry earlier but is now tired because of all the rage.  This hop of Japanese origin is best enjoyed trying to make sushi from your gold fish, or trying to persuade your girlfriend (or boyfriend maybe) to dress up as a Geisha for Valentine’s Day. 

Nelson Sauvin

Nelson is a love it or hate it kinda hop. We are cool with that, if we wanted to keep everyone happy we would be brewing Fosters anyway. Sharp as a razor, this New Zealand hop slices its way through your taste buds and is brutally resinous, almost scraping the intense flavours of passion fruit along your poor tongue.  There is a huge depth of tropical fruit flavour with astringent gooseberry balanced against the robust malt base.  Throw another shrimp on the Barbie mate and you are all set. New Zealand is near Austria, right?

*Buy our beer here.

**Please note this is a small batch limited edition beer, likely to sell out quickly.

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Geoff 15.02.2011 @ 11:55am
I ordered a few 4 packs, can't wait to try them. Can I ask for a few details so we can try and homebrew these ? What kind of yeast, is it an American ale yeast or a house strain ? Flame out/aroma hops, do these all get added at the end of the boil or are they staggered throughout the later stages? Can you give an idea of quantities, lb/kg per barrel is fine. Dry hops, is this done with flowers or pellets? Again what kind of quantities? Thanks for any help!
Paul Hagan 15.02.2011 @ 10:54am
Echo the previous comments about being able to pick orders up from the bar. The £7 postage is a nightmare every time i want to order. Did the tasting in the bar on Sun night, all 4 were excellent. Can't wait for my 4 packs to arrive.
JonL 15.02.2011 @ 1:26am
""Kangaroos, Austria... yeah :) " - hell it's only a few hops away!
Rowan 14.02.2011 @ 9:03pm
Can't you have an system where the beer is sent to the bar and cut out the massive £7 postage fee?
Jimmi Thøgersen 14.02.2011 @ 4:54pm
Arrrrrrgh, can't resist... £40 delivery here, so I'll just have to order a lot to make it worth it, as usual.
richard boyden 14.02.2011 @ 3:01pm
was hoping to order these at the same time as AB:05 but it looks like they are a bit early and Abstrakt release date has moved to a bit later! thats a shame, i cant afford 2 lots of postage!!!!
Graham 14.02.2011 @ 10:38am
Going to have to head to the brewdog bar tonight to try these out. Would order onlinebut £7 to have something delivered from Fraserburgh to Aberdeen is a bit steep...
Johnny Mac 14.02.2011 @ 9:38am
Tried them all last night at the BrewDog bar.Sorachi Ace was my favourite by a mile. I enjoyed them all however.
Malcolm 13.02.2011 @ 6:06pm
I just love coming home to a Trashy B;onde and best of all my financee encourages me in this love. Great ale, keep it up!
Adrian 13.02.2011 @ 3:35pm
Those tasting notes rock! 'a lemon who was angry earlier but is now tired'
Stephanos 13.02.2011 @ 2:42pm
Yes, I love bramling cross, but as you said it normally ends up lost in mediocre beers or obscurred by shitty fuggles. Japense hop sounds interesting too and I've always enjoyed pacific NW hops.I enjoyed the single hop nelson sauvin beer I got from the store last week; so I'll definitely have to get hold of these...off to the shop I go! Yum
brem 13.02.2011 @ 2:03pm
great concept guys - looking forward to sampling these bad boys like some fine single malts
Michael Richardson 13.02.2011 @ 12:24pm
"Throw another shrimp on the Barbie mate and you are all set. New Zealand is near Austria, right?"Bwaaahahaps, go ozzie!!pps, can't wait to try a beer with Sorachi Ace
Maf 13.02.2011 @ 12:09pm
Excellent work, but IBUs shouldn't have an apostrophe. I can be paid in beer if you like.
kev 13.02.2011 @ 10:48am
go guys!! The crap commercial c**ts are dead!
pdtnc 13.02.2011 @ 10:39am
Kangaroos, Austria... yeah :)
Ben hislop 13.02.2011 @ 10:21am