Some Sad News

Some Sad News

It is with heavy hearts that we announce that Bracken, our founder, commander in chief and everyone’s favourite scamp, has sadly passed away.

It’s been an emotional week here at BrewDog HQ.

As a puppy, Bracken scampered around the ankles of James and Martin while they hatched their plans to open a brewery. He was the inspiration behind our name and has always been at the heart of the BrewDog family.


Accustomed to fame, Bracken was frequently snapped by the puparrazi, starred in numerous television appearances (some dressed as a penguin) and was the recipient of several van loads of fan mail per week. The letters containing biscuits were always opened first.


When he wasn’t stealing the brewers’ lunches, chewing CAMRA’s sandals or snoozing on malt sacks, Bracken liked nothing better than to pop into one of the BrewDog bars to give the staff a high five, meet some of his fans and do a spot of bar snack quality control.


Our secret weapon in tough business deals, Bracken could turn on the puppy dog eyes and win any negotiation. Below that lovable chocolate coat was a lean, mean analytical business machine. Warren Buffet often consulted him for advice.

In his Yoda-like wisdom, Bracken knew this fateful day would eventually come.

Unbeknown to us, he’d been secretly training a young pup to take his place.


Simcoe the Hop Pup is the newest member of the BrewDog family and will be making his brewing debut just before Christmas. As Simcoe prepares to carry on Bracken’s legacy, we must bid farewell to our favourite four legged friend.

Bracken, we’ll miss you every day, but we’ll keep working hard and make you proud. Long live the original BrewDog.


James, Martin & everyone at BrewDog xx


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MBMMChrysler 02.11.2012 @ 2:23pm
Very sorry to here this sad news and I'm sure Simcoe will bring much joy to the Brewdog world x Amen Brother x
OyvindGG 02.11.2012 @ 12:14pm
My condolances. How about a statue in his honour?
SashDog 01.11.2012 @ 9:51pm
The king is dead, long live the kingBut dont let our standards slackenOnwards we go, with brave SimcoeTrainee of legend, BrackenIt's evolution !
Meisdee 01.11.2012 @ 7:03pm
This has made me very sad. Such a shame :( Thinking of you all at this sad time.On a happier note, welcome Simcoe. I'm sure he'll be just as much of a scamp as Bracken was. :)<3
Robbert Roost 01.11.2012 @ 6:25pm
The first time i saw BrewDog I saw Bracken. So even for me is this sad news. Bracken and BrewDog was the best marriage ever.So Bracken, rest in peace.Woof!
Nate LTB 01.11.2012 @ 4:06pm
Sorry for your loss. It sounds like Bracken was a great dog and he lived a full life. RIP pup.
g okos 01.11.2012 @ 2:41pm
To lose a dog is one of the worst thigs in life.. even a dog like Bracken. Reading these lines woken up my empathy for him, however never met him. I feel sorry guyz. R.i.p. good boy.
Heavyhops 01.11.2012 @ 2:33pm
So sad to hear about this. During my time at BrewDog one of my highlights was getting to meet the original BrewDog, Bracken. RIP Bracken and I hope to meet Simcoe one day
Meg 01.11.2012 @ 9:10am
Bracken is one of the happiest dogs in the world being loved by so many people. It's so sad he's not with us anymore but he'll live forever in our hearts.
Murvelenn (@Instagram) 01.11.2012 @ 8:39am
Touching. My biggest condolences and cheers to Brackens memory!
Christine J 01.11.2012 @ 1:14am
Bracken was such a handsome lad. My heart goes out to you all. RIP Bracken.And a warm welcome to Simcoe the Hop Pup. He has big paws to fill.
Vhalvorsen 31.10.2012 @ 11:27pm
So sorry! Rip
OleFattGuy 31.10.2012 @ 10:49pm
R.I.P Bracken. Dogs are wonderful.
Oidi 31.10.2012 @ 10:32pm
Giacomo 31.10.2012 @ 10:10pm
A farewell toast to a great Dog, and a warm welcome to a lovely Pup!
halfOrange 31.10.2012 @ 9:17pm
Sad news. Our small local raised a few glasses in his honour tonight.
Rob H 31.10.2012 @ 7:21pm
Sad News for BrewDog today. The little scamp was the inspiration for big things. RIP fella.
GordonR 31.10.2012 @ 7:20pm
Very sad news.
Hairy86 31.10.2012 @ 7:07pm
RIP Bracken
Puzzle 31.10.2012 @ 5:46pm
mcmatisse 31.10.2012 @ 5:31pm
RIP, you beautiful pup.Condolences to all you touched.
aki 31.10.2012 @ 4:22pm
R.I.P. Bracken.
Charlotte 31.10.2012 @ 4:11pm
Sorry to hear that James, he was a very sweet dog. Can't wait to meet Simcoe though, he looks adorable!
Sunflower 31.10.2012 @ 3:23pm
Sorry to hear that. We lost our own dog two weeks ago so I know how hard it is to lose a member of the family.
Graeme W 31.10.2012 @ 2:34pm
RIP Bracken......surely a Chocolate Stout will be brewed as a tribute?
Beardspunk 31.10.2012 @ 2:29pm
Sorry for your loss R.I.P Bracken :(
unixsmurf 31.10.2012 @ 2:29pm
So sorry for your loss.
Bracken's Bitches 31.10.2012 @ 2:01pm
This hit me hard this morning. Our motto in our beer drinking club is 'It's a BrewDog world and we're all Bracken's Bitches' and I suppose on a day like this it becomes clearer. So sorry for your loss lads, we feel it like it's our loss on this side of the pond. We'll be proud to carry the name, and maybe Bracken's Bitches is not a bad name for a commerative beer....
Chris H 31.10.2012 @ 1:54pm
My deepest condolences...
GraemeWall 31.10.2012 @ 1:33pm
RIP Bracken.....a tribute Chocolate Stout must surely follow in his honour?
Hammerton Stores 31.10.2012 @ 1:23pm
Sorry to hear sad news...big dog lover at Hammerton.
Pickle. 31.10.2012 @ 1:21pm
So sorry about bracken We lost our chocolate lab this month too.
Yvonne 31.10.2012 @ 12:55pm
That brought a lump to my throat. Very sad! Simcoe is a beautiful puppy though!
Berenice 31.10.2012 @ 12:40pm
OMG So gutted for you all. What a shock to hear. I 2nd the motion of a commemorative beer "commadorbracken" or similar. I'll raise a glass later in @brewdogshord and have a scoobie snack or two for dinner. Farewell furry friend xHuge hugs guys and welcome on board simcoe
Stephanos 31.10.2012 @ 12:38pm
RIP Bracken, hope everyone is okWelcome Simcoe :)
Barbara Woodhouse 31.10.2012 @ 12:28pm
Born a dogDied a gentleman
Brian 31.10.2012 @ 10:57am
Aww so sad sorry to hear that guys and gals
PunkyFonzie 31.10.2012 @ 10:32am
RiP Bracken, the original Brew Dog. Sorry all for your loss.
Col Black 31.10.2012 @ 10:18am
We lost our golden lab a few years ago, it's one of the weirdest things not having him around, it's hard to get through but his legacy in your awesome beers and bars will continue, Simcoe has his work cut out!!!RIP awesome chocolate lab!!
@todd_philips 31.10.2012 @ 10:12am
RIP to the best brewdog! I was saddened when i first heard this news. I pledge I shall continue to make my sets of Bracken Stackin' for each bar as I visit them. Might even start giving them to traveling staff members who often bar hop, to get them far and wide faster!
Lor 31.10.2012 @ 10:09am
Just remember - all dogs go to heaven :)RIP Bracken and my condolences to all who knew him :(
Paul H 31.10.2012 @ 10:00am
Whos going to run the company now then? Sorry to hear your news, thoughts are with you.That new pups got some big shoes to fill.
Ian Prise 31.10.2012 @ 9:53am
Very sad news. I'm going to miss his (mostly) meaty tweets.
Fezzles 31.10.2012 @ 9:53am
I never met bracken, but I felt like he was a friend. Sorry for your loss guys, he truly was an inspirational figure.
J 31.10.2012 @ 9:46am
Rest in peace, oh furry one.
Anon 31.10.2012 @ 9:45am
Rest in peace scamp x
Chris P 31.10.2012 @ 9:42am
So sorry to hear the sad news, how old was Bracken? Losing a pet leaves a big hole, hope the new Hop Puppy wull help to fill it!
Yvan 31.10.2012 @ 9:39am
Fairzo 31.10.2012 @ 9:32am
Really sad news. Never met Bracken but felt like I had. Sympathies to all.
Jennie 31.10.2012 @ 9:28am
You must have written that with a face dripping with tears. Sad, sad news. xx
zander s 31.10.2012 @ 9:18am
Sorry to hear about your Dog James
g okos 31.10.2012 @ 9:17am
To lose a dog is one of the worst thigs in life.. even a dog like Bracken. Reading these lines woken up my empathy for him, however never met him. I feel sorry guyz. R.i.p. good boy.
Alice 31.10.2012 @ 9:08am
Oh no, so sorry about Bracken. What a lovely dog. He was a very good boy.
Howard W 31.10.2012 @ 9:07am
Well what can I say that hasn't already been said? A sad time indeed for all of us pups but even sadder for those at BrewDog HQ. So lets raise a glass or two and drink to the memory of a faithful Commander and to the future of our new Commander. Three cheers for Bracken & Simcoe
Helen 31.10.2012 @ 9:06am
Losing an animal is the hardest thing. I feel for you all. RIP Bracken x
Sean L 31.10.2012 @ 9:06am
So sorry to hear about Bracken. It's always tough losing a companion. Tell Simcoe he's got some big paws to fill!
John B 31.10.2012 @ 9:06am
Such sad news. Had the honour of meeting Bracken at BrewDog Aberdeen once, he gave me a high five! Rest in peace pup.
Dave U 31.10.2012 @ 9:06am
@Jacob, you're not alone with the tears. Sad news and more so as he looks so like our own chocolate lab. My dogs are like family members to me and non dog owners may find it hard to understand just how much these animals come to feature in our lives.
Max A 31.10.2012 @ 9:05am
That's really touching. Heartfelt condolences, guys.
Jacob D 31.10.2012 @ 9:05am
I am a grown man, 35 years of age, actually crying right now, at work. So sad. R.I.P. Bracken.
Alex R 31.10.2012 @ 9:04am
Sorry to hear that. I lost my dog earlier this year too, it's heartbreaking.
NTB 31.10.2012 @ 9:04am
I remember meeting him in the aberdeen bar - such a cool and freindly dog.
Alana 31.10.2012 @ 9:03am
Heart breaking.He was a star and will be sorely missed.
Natalie 31.10.2012 @ 9:03am
so sad whata handsome face too. RIP pup
Georgia 31.10.2012 @ 9:02am
so sorry for that! Goodbye Bracken
Jamie Cowie 31.10.2012 @ 8:56am
Sad times, passing of a legend. deepest sympathies folks.
Calum K 31.10.2012 @ 8:56am
Will miss seeing him leave gardenstown harbour aboard creel boat
John C 31.10.2012 @ 8:52am
It's been a devastating year for brewery animals. It was less than 3 months ago that Monster the Brooklyn Brewery Cat passed away too.
Helen W 31.10.2012 @ 8:49am
Oh god. I'm so sorry. Hope everyone's ok.Rest in peace, you cheeky scamp.
Badguy 31.10.2012 @ 8:46am
Sad times :(Time for a memorial beer named after him?
Brewfan 31.10.2012 @ 8:46am
Rob D 31.10.2012 @ 8:43am
So sorry to hear that. Hope everyone's ok.
Utkis 31.10.2012 @ 8:43am
Thats so sad. Rest in peace, pup :(
Dave U 31.10.2012 @ 8:41am
I just read about Bracken. I now have tears in my eyes,I'm gutted for you. I know how I'd feel if I lost one of my two.