The BrewDog Blueprint
CREATING THE BUSINESS OF TOMORROW
Welcome to the BrewDog Blueprint – a roadmap for our crew and community setting out the future of our business built on our three foundational pillars: Beer, People and Planet.
HOP STOCK – EMPLOYEE OWNERSHIP PROGRAMME
By sharing 5% of BrewDog – worth almost £100m - with our team directly from James’ shareholding, BrewDog is now more than 25% owned by the people who matter most to us – our incredible team and our Equity Punk community. Our radical new Employee Ownership Programme is about ensuring we win collectively, and fully recognise all of the hard work that our fantastic team put into our business. Over 4 years and based on current headcount and valuation, the shares each employee receives are worth around £120,000.
BARS 50% PROFIT SHARE
We are pioneering a whole new business model for hospitality. Our BrewDog Bars now share 50% of their profits with the fantastic people who work in them. The amazing crew members who make the magic happen for our customers every single day. By sharing 50% of profits with our crew, we’re setting the bar higher for hospitality workers everywhere, and democratising the benefits of working for a successful business in our industry.
BrewDog Transparency Dashboard
We believe in radical transparency, so we’re launching the BrewDog Transparency Dashboard, where we are sharing latest information on our employer score, our carbon footprint, our headcount, our tree planting initiatives, and even what new and special beers are in our tanks.
The BrewDog Alumni Club
BrewDog is powered by people, and over the years, we’ve worked with a legion of legendary crewmates. To celebrate our 15th birthday, we’re creating The BrewDog Alumni Club – a programme to celebrate and honour our former employees.