usp banner
brewdog logo

The BrewDog Blueprint


This is the BrewDog Blueprint - a roadmap for our crew and community, setting out the future of our business. It’s not a set of nice ideas sitting at the bottom of a to-do list. It’s a firm commitment, built on our three foundational pillars:  Beer, People and Planet.

campaign image



By sharing 5% of BrewDog – worth almost £100m - with our team directly from James’ shareholding, BrewDog is now more that 25% owned by the people who matter most to us – our incredible team and our Equity Punk community.  Our radical new Employee Ownership Programme is about ensuring we win collectively, and fully recognize all of the hard work that our fantastic team put into our business.  Over 4 years and based on current headcount and valuation, the shares each employee receives are worth around £120,000.

campaign image

BrewDog Transparency Dashboard

Honesty is not enough. We strive for radical transparency. We’re launching the BrewDog Transparency Dashboard to share the latest information on our employer score, our carbon footprint, our headcount, our tree planting initiatives, and what beers we have in our tanks. Know what we’re up to, while we’re up to it.

campaign image

The BrewDog Alumni Club

BrewDog is powered by people. And beer. And dogs. But mostly, it’s about the people. Over the years, we’ve worked with a legion of legendary crewmates. To celebrate our 15th birthday, we’re creating The BrewDog Alumni Club – a programme to celebrate and honour our former employees.