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The BrewDog Blueprint

CREATING THE BUSINESS OF TOMORROW

This is the BrewDog Blueprint - a roadmap for our crew and community, setting out the future of our business. It’s not a set of nice ideas sitting at the bottom of a to-do list. It’s a firm commitment, built on our three foundational pillars:  Beer, People and Planet.

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HOP STOCK

EMPLOYEE OWNERSHIP PROGRAMME

By sharing 5% of BrewDog – worth almost £100m - with our team directly from James’ shareholding, BrewDog is now more that 25% owned by the people who matter most to us – our incredible team and our Equity Punk community.  Our radical new Employee Ownership Programme is about ensuring we win collectively, and fully recognize all of the hard work that our fantastic team put into our business.  Over 4 years and based on current headcount and valuation, the shares each employee receives are worth around £120,000.

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50% PROFIT SHARE

GIVING BACK TO OUR BARS

We are pioneering a whole new business model for hospitality.  Our BrewDog Bars now share 50% of their profits with the fantastic people who work in them.  The amazing crew members who make the magic happen for our customers every single day.  By sharing 50% of profits with our crew, we’re setting the bar higher for hospitality workers everywhere, and democratizing the benefits of working for a successful business in our industry.

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BrewDog Transparency Dashboard

Honesty is not enough. We strive for radical transparency. We’re launching the BrewDog Transparency Dashboard to share the latest information on our employer score, our carbon footprint, our headcount, our tree planting initiatives, and what beers we have in our tanks. Know what we’re up to, while we’re up to it.

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The BrewDog Alumni Club

BrewDog is powered by people. And beer. And dogs. But mostly, it’s about the people. Over the years, we’ve worked with a legion of legendary crewmates. To celebrate our 15th birthday, we’re creating The BrewDog Alumni Club – a programme to celebrate and honour our former employees.